Lisa Herlem

Project manager for international development and promotion at WSN
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Contact Information
us****@****om
(386) 825-5501
Location
Lille, Hauts-de-France, France, FR

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Credentials

  • Artificial Intelligence Foundations: Thinking Machines
    LinkedIn
    Mar, 2023
    - Oct, 2024
  • Communicating Across Cultures
    LinkedIn
    Mar, 2023
    - Oct, 2024
  • Voltaire Certificate - Business orthography
    Projet Voltaire
    Apr, 2021
    - Oct, 2024
  • First Certificate - Cambridge English (B2)
    University of Cambridge
    Jan, 2018
    - Oct, 2024
  • TOEIC 915/990
    ETS

Experience

  • WSN
    • France
    • Events Services
    • 1 - 100 Employee
    • Project manager for international development and promotion
      • May 2023 - Present

      International development: * Building and developing relationships with institutional partners and public entities * Identifying and prospecting Latin American countries * Design and production of marketing tools and sales offers Monitoring, analysis and reporting: * Marketing follow-up by territory * Personalized support for customers in preparing for their participation in events International development: * Building and developing relationships with institutional partners and public entities * Identifying and prospecting Latin American countries * Design and production of marketing tools and sales offers Monitoring, analysis and reporting: * Marketing follow-up by territory * Personalized support for customers in preparing for their participation in events

  • BOULANGERIE PATISSERIE PAUL
    • France
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Vendeuse
      • Sep 2022 - Dec 2022

      - Accueil clientèle. - Conseil, renseignement et vente des produits. - Accueil clientèle. - Conseil, renseignement et vente des produits.

  • Inditime Import
    • Responsable de la stratégie de marque et de l'identité visuelle
      • May 2022 - Aug 2022

      Rebranding: - Réflexion sur la stratégie de l'entreprise d'ici 2025, - Mise en place de la nouvelle identité visuelle (logo, charte graphique) en partenariat avec l'agence de publicité Tigre-Blanc. - Animation d'un séminaire (recherche nouveau slogan), - Organisation d'un évènement sur le Salon Maison & Objet pour le dévoilement identité visuelle. Rebranding: - Réflexion sur la stratégie de l'entreprise d'ici 2025, - Mise en place de la nouvelle identité visuelle (logo, charte graphique) en partenariat avec l'agence de publicité Tigre-Blanc. - Animation d'un séminaire (recherche nouveau slogan), - Organisation d'un évènement sur le Salon Maison & Objet pour le dévoilement identité visuelle.

  • Kisby Laboratories (cosmetics company)
    • Communication-marketing assistant
      • May 2021 - Jul 2021

      Missions: Contribute to the development of the company’s visibility and marketing strategy. Achievements: Reflection on communication and digital strategy (strengthening the presence on social networks, redesign of the website...); Graphic design (photomontages and presentation of products, updating of the graphic charter, modification of the graphic design of the logo, design of the website...). Marketing (analysis of customer performance based on a Kantar study, competitive analysis/benchmark of competing brands) Show less

  • Town Hall of Fleurbaix
    • Entrepreunarial project
      • Nov 2020 - Dec 2020

      Missions : Boost the turnover and attendance of shops in Fleurbaix following the health crisis. Encourage the inhabitants of Fleurbaix to be consumers and actors. Achievements: Reflection on the communication strategy with elected officials. Creation of communication medium: contest in the form of an Advent Calendar and Christmas booklet on the offers of traders. Management and animation of the campaign on social networks Missions : Boost the turnover and attendance of shops in Fleurbaix following the health crisis. Encourage the inhabitants of Fleurbaix to be consumers and actors. Achievements: Reflection on the communication strategy with elected officials. Creation of communication medium: contest in the form of an Advent Calendar and Christmas booklet on the offers of traders. Management and animation of the campaign on social networks

  • IVALIS Group
    • France
    • Retail
    • 400 - 500 Employee
    • Inventories
      • Jan 2020 - Dec 2020

      Carrying out inventories (accounting and scanning of different items) for different structures in the retail sector. Carrying out inventories (accounting and scanning of different items) for different structures in the retail sector.

  • E.Leclerc
    • Canada
    • Retail Groceries
    • 1 - 100 Employee
    • Order Picker
      • May 2020 - Aug 2020

      Preparation of fresh/frozen orders, deliveries, reception of customers. Preparation of fresh/frozen orders, deliveries, reception of customers.

  • BCM Gravelines Dunkerque
    • France
    • Spectator Sports
    • 1 - 100 Employee
    • Professional seminar - Project management
      • Jan 2020 - Jan 2020

      Mission: Respond to the issue of developing the “fan experience” of the BCM (professional basketball club in Gravelines). Achievements: Recommendation for their Communication Strategy. Result: Ranked 2nd out of 16 teams, challenge in the real conditions of a communications agency. Mission: Respond to the issue of developing the “fan experience” of the BCM (professional basketball club in Gravelines). Achievements: Recommendation for their Communication Strategy. Result: Ranked 2nd out of 16 teams, challenge in the real conditions of a communications agency.

Education

  • SKEMA Business School
    DESMI - Msc International Marketing and Business Development
    2022 - 2024
  • North Carolina State University
    Master of Business Administration - MBA
    2023 - 2023
  • ISTC ( (Institute of Communication Strategies and Techniques)
    Licence de communication et marketing
    2019 - 2022
  • Anahuac Mayab University
    Study abroad semester, Marketing/ communication
    2021 - 2021
  • Saint Jude High School
    Economic and Social Baccalaureate, Économique et social ( ES)
    2016 - 2019

Community

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