Lisa Goodrich
Senior Graphic Designer at Houston Public Media- Claim this Profile
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Topline Score
Bio
LinkedIn User
Lisa is a very talented designer and graphic artist. She is responsive to the needs of the project and always a real professional. Enjoyed working with her and she is on the top of my list of freelancers to call.
Michal Sposato
Lisa Goodrich is a great team player and highly creative designer. She has the ability to keep within the needs of the project, time, costs and expectations, and still deliver on the creative end. Having worked on over fifty projects with Lisa, I can say she takes each one as new opportunity to express the company's profile in a beautiful way.
LinkedIn User
Lisa is a very talented designer and graphic artist. She is responsive to the needs of the project and always a real professional. Enjoyed working with her and she is on the top of my list of freelancers to call.
Michal Sposato
Lisa Goodrich is a great team player and highly creative designer. She has the ability to keep within the needs of the project, time, costs and expectations, and still deliver on the creative end. Having worked on over fifty projects with Lisa, I can say she takes each one as new opportunity to express the company's profile in a beautiful way.
LinkedIn User
Lisa is a very talented designer and graphic artist. She is responsive to the needs of the project and always a real professional. Enjoyed working with her and she is on the top of my list of freelancers to call.
Michal Sposato
Lisa Goodrich is a great team player and highly creative designer. She has the ability to keep within the needs of the project, time, costs and expectations, and still deliver on the creative end. Having worked on over fifty projects with Lisa, I can say she takes each one as new opportunity to express the company's profile in a beautiful way.
LinkedIn User
Lisa is a very talented designer and graphic artist. She is responsive to the needs of the project and always a real professional. Enjoyed working with her and she is on the top of my list of freelancers to call.
Michal Sposato
Lisa Goodrich is a great team player and highly creative designer. She has the ability to keep within the needs of the project, time, costs and expectations, and still deliver on the creative end. Having worked on over fifty projects with Lisa, I can say she takes each one as new opportunity to express the company's profile in a beautiful way.
Credentials
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Design Thinking: Implementing the Process
LinkedInOct, 2022- Nov, 2024 -
Design Thinking: Understanding the Process
LinkedInOct, 2022- Nov, 2024 -
Learning Design Research
LinkedInOct, 2022- Nov, 2024 -
Learning Design Thinking: Lead Change in Your Organization
LinkedInOct, 2022- Nov, 2024
Experience
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Houston Public Media
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Senior Graphic Designer
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Jul 2021 - Present
I conceptualize and execute the creative communications design for the fund raising arm of the station—both online and in print. I produce the design strategy behind the campaigns and assure timely delivery, managing expectations when necessary. The deliverables are a wide array of assets in both print and digital including monthly web ad campaigns, annual reports, landing pages, and full web site design. I conceptualize and execute the creative communications design for the fund raising arm of the station—both online and in print. I produce the design strategy behind the campaigns and assure timely delivery, managing expectations when necessary. The deliverables are a wide array of assets in both print and digital including monthly web ad campaigns, annual reports, landing pages, and full web site design.
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Design Attaché
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Houston, TX
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Freelance Graphic Design
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Jan 2020 - Present
I help clients develop conceptual ideas and translate them into practical marketing solutions that strengthen, enhance and drive forward a brand’s message. Provide UX design leadership for front end developers in instructional motion graphics meant to motivate and provide aesthetic brand guidance. Provide clients with information to help forecast needs, define solutions, mitigate risk, and manage expectations. Draft design and strategy proposals for helping marketing efforts in new business development. Coordinate strategic teams to provide client solutions for marketing communications and design development. Generate new marketing ideas and content to broaden business development efforts. Experienced project manager helping to define print production and digital delivery solutions for efficiency and cost-savings.
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Hart Energy
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United States
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Software Development
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100 - 200 Employee
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Senior Graphic Designer
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Sep 2017 - Jan 2020
In this role, I provided visual design to support marketing initiatives, directing multiple concurrent projects while meeting aggressive deadlines. My scope of work includes the design of email ads, banners, client ads, promotional house ads, brochures, media kits, programs, conference web ads and banners, and a monthly magazine. My achievements include maintaining brand standards and continuity/consistency of design across all initiatives. In this role, I provided visual design to support marketing initiatives, directing multiple concurrent projects while meeting aggressive deadlines. My scope of work includes the design of email ads, banners, client ads, promotional house ads, brochures, media kits, programs, conference web ads and banners, and a monthly magazine. My achievements include maintaining brand standards and continuity/consistency of design across all initiatives.
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Aquent
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United States
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Staffing and Recruiting
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700 & Above Employee
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Graphic Design
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Mar 2015 - Dec 2018
Providing design production on a quarterly internal facing journal for a fortune 100 company. Providing design production on a quarterly internal facing journal for a fortune 100 company.
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Cella
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United States
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Staffing and Recruiting
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200 - 300 Employee
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Digital Designer
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Oct 2016 - Aug 2017
Provide design leadership for the development of multi-media training modules. Work with front-end developers to design and create art for motion graphics. Align PowerPoint presentations across multiple departments to stringent brand guidelines Meet with teams and access time and resource needs. Provide design leadership for the development of multi-media training modules. Work with front-end developers to design and create art for motion graphics. Align PowerPoint presentations across multiple departments to stringent brand guidelines Meet with teams and access time and resource needs.
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Hart Energy
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United States
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Software Development
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100 - 200 Employee
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Graphic Designer
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Jun 2013 - Dec 2015
Provide design production on a series of 5 industry specific directories. Ad design, data merge, print production. Provide design production on a series of 5 industry specific directories. Ad design, data merge, print production.
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Houghton Mifflin Harcourt • Contract
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Austin, Texas
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Designer - Marketing Communications
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Apr 2010 - Jan 2013
• Art direction for new national education program campaigns encompassing print, web, and packaging. • Collaborate via SharePoint with marketing stakeholders to design, and project manage deliverables for new business and executive presentations. • Execution of a global visual brand program consistently and effectively managing multiple projects/tasks of varying complexities in a deadline-driven agency environment. • Art direction for new national education program campaigns encompassing print, web, and packaging. • Collaborate via SharePoint with marketing stakeholders to design, and project manage deliverables for new business and executive presentations. • Execution of a global visual brand program consistently and effectively managing multiple projects/tasks of varying complexities in a deadline-driven agency environment.
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Houghton Mifflin Harcourt
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United States
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E-Learning Providers
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700 & Above Employee
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Senior Designer-Book Design
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Nov 2007 - Nov 2009
• Provide creative leadership with editors and other stakeholders to design compelling page layouts, helping illustrate conceptual ideas for high school and middle school students • Conceive concepts, layouts, and art to illustrate stories, lessons, and pedagogy for c 2010 Holt McDougal Sociology and Psychology books. • Design global pedagogical diagrams the help visualize complex concepts aligning them with brand and book architecture • Planning and directing interior designs, pedagogy art, photography, and other visual elements. • Collaborate with colleagues in Sales, Marketing, Photo Editing, Editorial, and Design to develop overall visual direction, tone, and content. • Present concepts and page designs in a group setting to stakeholders for critique, feedback, and discussion. • Ensure consistency in design, I developed templates, stylesheets, and standard procedures.
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Regional Media Coordinator, Multi-media Manager
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Jan 2006 - Jan 2007
• Build and supervise a media group encompassing three Texas offices. • Assign and review work of five employees with broad ranging skill-sets. • Meet with department heads to help assess incoming projects and assemble teams. • Coordinate production and delivery with seven regional offices across the U.S. Assign, track, and project manage all media jobs for Austin regional office. Coordinate media services for Texas region with national corporate office and four other regional hubs. Interface with regional staff and managers to assess and accommodate media needs. Setup print production solutions for efficiency and cost-savings.
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