Lisa Goldsman
Senior Associate, Research & Strategic Insights at Morning Brew- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
Topline Score
Bio
Credentials
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The Trade Desk- Marketing Foundations
The Trade DeskNov, 2020- Nov, 2024 -
Google Ads Display Certification
Google AdsNov, 2020- Nov, 2024
Experience
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Morning Brew
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United States
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Online Audio and Video Media
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200 - 300 Employee
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Senior Associate, Research & Strategic Insights
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Jan 2022 - Present
Facilitate all media measurement through campaign level research, primary research, paid research projects. Support the revenue organization in ensuring all campaigns are derived from data and insights. Launch, grow and maintain a proprietary insights community panel, capturing the 2022 Alida Delta Award for Innovation and Excellence in Consumer Research.
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Account Manager
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Jan 2021 - Mar 2022
Fast tracked promotion to manage all key accounts for the financial services category. Led award-winning campaign for Fresh Invest, a branded audio campaign with Fidelity Investments.
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Account Coordinator
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Feb 2020 - Jan 2021
Employee #25 at early stage, high growth startup (acquired by Business Insider). Heavily focused on process automation and ad performance (reporting, benchmarking, product efficiencies)
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Carat USA
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United States
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Advertising Services
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300 - 400 Employee
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Associate, Digital Planning and Activation
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Jun 2019 - Feb 2020
Strategic media planning and campaign activation for Pfizer Pharmaceuticals Strategic media planning and campaign activation for Pfizer Pharmaceuticals
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Morning Brew
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United States
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Online Audio and Video Media
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200 - 300 Employee
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Campus Ambassador
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Aug 2018 - Dec 2018
Pitched newsletter to a variety of business/marketing students to increase subscription rate and amplify growth. Pitched newsletter to a variety of business/marketing students to increase subscription rate and amplify growth.
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DeVito/Verdi
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United States
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Advertising Services
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1 - 100 Employee
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New Business Intern
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Jun 2018 - Aug 2018
Provided metric based reporting across all clients. Communicated weekly with clients regarding creative timelines, executions, feedback, and all other needs. Conducted extensive competitive reporting. Provided insights on user based solutions. Provided executive summaries for all RFPs and provided PowerPoints for all upcoming new business pitches. Provided metric based reporting across all clients. Communicated weekly with clients regarding creative timelines, executions, feedback, and all other needs. Conducted extensive competitive reporting. Provided insights on user based solutions. Provided executive summaries for all RFPs and provided PowerPoints for all upcoming new business pitches.
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GWP Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Strategy Intern
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Jun 2017 - Aug 2017
Created storyboards for upcoming projects. Drew insights from metric based reporting. Provided creative solutions for consumer based issues. Created storyboards for upcoming projects. Drew insights from metric based reporting. Provided creative solutions for consumer based issues.
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Education
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S.I. Newhouse School of Public Communications at Syracuse University
Master of Science - MS, Advertising -
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University of Illinois at Urbana-Champaign
Bachelor of Science - BS, Advertising -
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Montclair Kimberley Academy
High School
Community
