Lisa Engelke

Executive Director, Client Solutions at Synacor
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Contact Information
us****@****om
(386) 825-5501
Location
Greater St. Louis

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5.0

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Carla Becker

Lisa is one of the best professionals I have worked with. She has great insight on the industry and provides amazing feedback, advice and solutions to both internal and external groups. She has a calm demeanor and is extremely organized to keep any project on task, whether it is a product launch, client RFP or sale, implementation or training. She is the person that can and will take anything on and make it a success.

Mark Nichols

Lisa has a very deep knowledge of the industry, technical issues, and the needs of customers. She has a wonderful ability to articulate a clear message and understands what is important for success. It is great to have her on your team!

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Experience

    • United States
    • Software Development
    • 100 - 200 Employee
    • Executive Director, Client Solutions
      • Jan 2021 - Present

      Continue to build sales solutions and manage client relationships.

    • Senior Director, Client Solutions
      • Jan 2017 - Jan 2021

      • Create client strategies for retention and new business• Lead MSA renewals, new contract signings and SOW development for projects and services• Drive product strategies that ensure new services align with client needs• Create new product sales materials that address and solve business problems• Serve as Senior Sales Engineer for Cloud ID, Email, Portal, Watch and App products• Serve as Account Manager for multiple top value clients• Prepare RFP responses worth millions of dollars in revenue• Provide marketing assistance to fulfill client needs • Create proposals and pricing solutions to drive sales in new verticals • Attend and present at industry trade events including CES, NAB, BMMA, SCTE, NCTA (INTX / The Cable Show) and CableLabsSelected Accomplishments:• Sold company’s first two Watch TV apps and assisted in their launches for service providers• Assisted in requirements gathering and launching of tv.verizon.com• Led UI improvements for mediacomtoday.com, home.cableone.net and windstream.net • Assisted in adding nine new Cloud ID deals in 2017• Established new product sales materials for Cloud ID, next generation portals and Watch TV experiences• Helped establish company strategies for apps and for selling digital hubs to Cable and Telco companies Show less

    • Director, Solutions Engineering
      • Apr 2014 - Jan 2017

      • Assisted in launching new products, including writing user stories and epics while utilizing Agile software development• Created and managed Jira tickets for new product launches and enhancements• Created and maintained presentation materials, solution design documents and other collateral for use in demonstrating product solutions• Built solutions for Cable and Telco companies for TV Everywhere apps, Email, Customer engagement portals, Identity Management, Start apps and End to end OTT video products• Worked across Engineering, IT, Product, Legal, Marketing and other teams to ensure products were launched on time and as promised• Served as functional and technical expert for products, tools and services during pre and post sales engagements with prospective and current clients• Gathered and wrote requirements for Next Generation web products• Ensured new products adhered to client brand standards and that styles were consistent across channels• Worked with clients and internal teams to architect, design and propose new business opportunities Show less

    • Director, Account Management
      • Apr 2013 - Apr 2014

      • Managed client relationships and built client base of cable operators, technology companies and other service providers• Utilized product and marketing expertise to advise clients on the latest solutions in TV Everywhere, Email, Portals, Next Generation services and Cloud identities• Worked across multiple internal teams and third parties to deliver products that gracefully served content, apps and services across multiple devices• Worked closely with clients to define needs, requirements, and goals for success, translating them into excellent user experiences• Ensured execution of product launches including timeline adherence and UAT testing that met the client’s needs Show less

    • United States
    • Telecommunications
    • 700 & Above Employee
    • Senior Product Manager
      • Mar 2007 - Apr 2013

      Managed Charter.net portal and interfaced with vendors and senior management in cultivating relationships, driving new product launches and ensuring success in the online and cross platform spaces. Supported and marketed new services and gained consensus across the organization to achieve objectives. Worked closely with Marketing, Engineering, and other groups in the planning process to define business, process and resource requirements. Created use cases, customer flow diagrams and business requirements for new product solutions, ensuring the best customer experience possible. Helped determine company strategy for residential services, including the look and feel of user interfaces online, on mobile and tablet devices and on television set top boxes. Selected Accomplishments: • 10% outperformance to budget on Portal and Web Services revenue. • Led the launch of a redesigned Charter.net resulting in a 4% increase in Unique Users, a 9% increase in Page Views, a 23% increase in Video Views and an 8% increase in Search. • Successfully led launches of online and mobile products including HBO GO, NBC Olympics on the go, Charter Email migrations, EPIX Online, TV Everywhere Trial, and iPhone, Android and Blackberry Apps and Enhancements. • Designed and executed sweepstakes for Showtime that was nominated for a Mark Award and generated 5 times the amount of video views over previous promotions and gathered more video views for Charter than for any other cable provider, including larger companies like Comcast and Time Warner. • Led customer feedback loops through online comment sites and Charter.net and Charter Email focus groups, which provided additional insights into customer experience improvements. • Played a key role in contract negotiations with partners such as HBO, STARZ, The Weather Channel, Tribune Media Services, Hulu, Synacor and others. • Drove traffic to Charter.net through online sweepstakes, including a campaign that garnered 459k entries in a month. Show less

    • United States
    • Technology, Information and Internet
    • President & Founder
      • Nov 2003 - Feb 2012

      • Created Web sites, graphics, enewsletters and logos • Provided branding and marketing solutions • Designed for organic search engine placement • Managed all finances and marketing of the business • Created Web sites, graphics, enewsletters and logos • Provided branding and marketing solutions • Designed for organic search engine placement • Managed all finances and marketing of the business

    • Advertising Services
    • 1 - 100 Employee
    • Account Service Representative
      • Mar 2006 - Mar 2007

      Developed strong working relationships with clients and ensured their success through direct mail marketing. Provided guidance to printers and ensured color and registration quality through press checks. Established proper mail quantities and ship dates. Developed strong working relationships with clients and ensured their success through direct mail marketing. Provided guidance to printers and ensured color and registration quality through press checks. Established proper mail quantities and ship dates.

    • Director of Marketing
      • May 2005 - Mar 2006

      • Developed and executed advertising and marketing plans • Created company website, E-newsletters, brochures, print ads and press releases • Organized and promoted special events • Researched and executed online and traditional marketing strategies • Monitored and enhanced website keywords and tracked website analytics • Developed and executed advertising and marketing plans • Created company website, E-newsletters, brochures, print ads and press releases • Organized and promoted special events • Researched and executed online and traditional marketing strategies • Monitored and enhanced website keywords and tracked website analytics

    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing Director
      • Mar 2004 - Apr 2005

      Managed Small Business Council, Ambassadors Council, Special Events Council. Marketed and advertised Chamber functions. Organized and promoted special events. Created monthly newsletter. Maintained Web site and weekly Enews. Designed flyers, brochures, and other marketing materials. Managed Small Business Council, Ambassadors Council, Special Events Council. Marketed and advertised Chamber functions. Organized and promoted special events. Created monthly newsletter. Maintained Web site and weekly Enews. Designed flyers, brochures, and other marketing materials.

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Producer
      • Jul 1999 - Mar 2004

      Transmitted baseball games to over 100 stations as network producer for the St. Louis Cardinals. Cut highlights. Produced call-in shows and commercials. Controlled the board. Screened phone calls and contacted guests. Updated KMOX.com. Transmitted baseball games to over 100 stations as network producer for the St. Louis Cardinals. Cut highlights. Produced call-in shows and commercials. Controlled the board. Screened phone calls and contacted guests. Updated KMOX.com.

Education

  • Southern Illinois University Edwardsville
    Master of Science, Mass Communications
    2001 - 2002
  • Southern Illinois University, Edwardsville
    Bachelor of Science, Mass Communications
    1997 - 2000
  • Illinois Eastern Community Colleges-Olney Central College
    Associate of Science, General Studies
    1995 - 1997

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