Experience

Foresight Canada

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Human Resources Coordinator

  • Jan 2023 - Present



Shaw Communications

• Canada
• Telecommunications
• 700 & Above Employee

• Brand Manager, SLICE, FYI & DTOUR

  • Apr 2015 - Jul 2016

  Brand Strategy lead, overseeing marketing strategy for both owned and licensed channels, reporting to the Director of Brand Strategy. Worked cohesively with internal stakeholders to successfully launch Canadian original series on Slice. Led back to back National free preview campaigns in Fall 2015 (FYI and Slice), while also heading an extensive mid-fall marketing campaign on Slice simultaneously. In charge of all on-air elements from strategy stage to finished product execution. Exceptional relationship building skills with strong, positive relationships with internal and external stakeholders alike. Show less



Shaw Communications

• Canada
• Telecommunications
• 700 & Above Employee

• Brand Associate, Food Network Canada & DTOUR

  • 2011 - 2015

  Responsible for marketing strategy on both owned and licensed channels, reported to the Director of Brand Strategy. Marketed launch of DTOUR from research and strategy development through campaign management, sales sponsorships and social/digital extensions. Led brand refreshes and multi-platform campaign strategy and execution. Team lead on Food Network Canada sponsorship opportunities as well as sales initiatives, both auditing opportunities and executing brand experiences on and off air. People management experience including hiring, coaching and performance reviews. Show less



Canwest

• Media Production
• 200 - 300 Employee

• Brand Coordinator, Factual Channels

  • 2009 - 2011

  Assisted in the execution of day-to-day marketing activity. Recommended on-air promotional strategies, coordinated promo scheduling, conducted competitive analyses, coordinated campaign deliverables and worked alongside internal advertising, on-air and digital production teams to execute creative and ensure cohesiveness across the brands. Assisted in the execution of day-to-day marketing activity. Recommended on-air promotional strategies, coordinated promo scheduling, conducted competitive analyses, coordinated campaign deliverables and worked alongside internal advertising, on-air and digital production teams to execute creative and ensure cohesiveness across the brands.



Warner Music Group

• United States
• Musicians
• 700 & Above Employee

• Marketing and Publicity Intern

  • 2009 - 2009

  Responsible for mass media monitoring and updating media contact lists. Supported publicist in all areas including assembling press kits, reviewing press releases and assisting with publicity campaigns for talent. Consistently updated and worked with large databases that contained confidential and sensitive information. Responsible for mass media monitoring and updating media contact lists. Supported publicist in all areas including assembling press kits, reviewing press releases and assisting with publicity campaigns for talent. Consistently updated and worked with large databases that contained confidential and sensitive information.