Senior Product Manager

• Mar 2022 - Present

Senior Product Owner

• Jan 2022 - Mar 2022

— Dedicated PO for The North Face Apps and Store Room Management System.— Planning and implementing a full codebase re-architecture and rewrite from Objective-C to Swift UI for The North Face iOS shopping and loyalty app.— Building a MVP Kotlin app for The North Face and defining a long-term roadmap with the goal of reaching iOS feature parity.— Implementing analytics and App Store Connect user reach-out strategies to identify problems and inform roadmap prioritization.— Aligning with company-wide transition to a new ecommerce platform for web and native.— Consulting with Vans mobile apps to guide long-term roadmap and improve prioritization workshops with the business.— Assist in evolving internal team scrum processes.

Product Owner

• Apr 2021 - Jan 2022

Product Owner III

• Jul 2019 - Apr 2021

— Hired as a Product Owner from a Product Designer.— Launched a telecommunications web app. Implemented and tracked an analytics and feedback suite to identify user problems.— Conducted market and user research on B2B ecommerce websites to identify opportunities for differentiation to determine product objective, MVP feature set, and define OKRs and KPIs for measuring success.— Launched the MVP redesign and replatform of a B2B ecommerce site with third party integrations and user feedback channels.— Led cross-functional initiatives for internal improvements in the areas of delivery and automation testing.

Senior Product Designer (consultant for Comcast Business)

• Jan 2019 - Jun 2019

— Defined, documented, and supported the implementations of a MVP feature set and go-to-market strategy for a B2B telecommunications web app targeting customers with existing internet and phone services.— Conducted moderated and unmoderated user tests to validate prototypes for new features and plan implementation accordingly.— Introduced design documentation processes to improve relationships and design delivery between design and engineering teams.

Product Designer (consultant for Comcast Business)

• Jul 2018 - Jan 2019

Product Designer & Owner

• Aug 2017 - Jul 2018

— Designed a site-wide, component-based strategy and supporting CMS for a website replatform and redesign.— Designed and led the implementation of cart, checkout, payments, and split shipments resulting in a 20% increase in conversion.— Moderated user studies and analytics to identify and prioritize problem areas and support feature roadmap decisions.— Created cross-functional team processes to improve agile practices and relationships between designers, engineers, and founders.

Associate Product Designer

• Aug 2016 - Aug 2017

Web Designer

• Aug 2015 - Jul 2016

— Worked with customers, developers, and business owners to deliver designs and build web products in a startup environment. — Launched movie websites for IFC Film releases.— Coded frontend sites in HTML, CSS, Java, and Bootstrap. — Worked with customers, developers, and business owners to deliver designs and build web products in a startup environment. — Launched movie websites for IFC Film releases.— Coded frontend sites in HTML, CSS, Java, and Bootstrap.

Web Designer

• Nov 2014 - Aug 2015

- Worked with art directors, developers, copywriters, and stakeholders to ensure customer expectations were met.- Designed websites for a variety of clients ranging from law offices to telecom service providers.- Assisted with frontend development in HTML, CSS, and Java. - Worked with art directors, developers, copywriters, and stakeholders to ensure customer expectations were met.- Designed websites for a variety of clients ranging from law offices to telecom service providers.- Assisted with frontend development in HTML, CSS, and Java.

Digital Marketing Designer

• Jul 2014 - Nov 2014

- Created a company style guide for seasonal online marketing ads. - Suggested optimizing the ad purchasing strategy: Led to the performance assessment of all ad sizes. Resulted in dropping purchased sizes from 7 variants to 4, which increased ad output from design, and increased the interaction rate across all sizes by 2%.- Assisted on fashion and food photo shoots. - Created a company style guide for seasonal online marketing ads. - Suggested optimizing the ad purchasing strategy: Led to the performance assessment of all ad sizes. Resulted in dropping purchased sizes from 7 variants to 4, which increased ad output from design, and increased the interaction rate across all sizes by 2%.- Assisted on fashion and food photo shoots.

Web Designer

• Apr 2014 - Jul 2014

- Worked with a project manager, designer, and developer to create layouts for 3 WordPress micro sites.- Implemented the sites with a custom-built WordPress template.- Delivered a 5 month project in under 4 months. - Worked with a project manager, designer, and developer to create layouts for 3 WordPress micro sites.- Implemented the sites with a custom-built WordPress template.- Delivered a 5 month project in under 4 months.

Hostess

• Apr 2014 - Jun 2014

Food Runner

• Jun 2012 - Mar 2014

Web Production Artist

• Sep 2013 - Mar 2014

- Mentored two associate web production artists.- Redesigned websites for dissatisfied escalation customers.- Implemented HTML and CSS in CMS platform to customize websites. - Mentored two associate web production artists.- Redesigned websites for dissatisfied escalation customers.- Implemented HTML and CSS in CMS platform to customize websites.

Design Intern

• Jan 2013 - Apr 2013

- Created logo animations and brand spots in AfterEffects for local and international brands. - Designed promotional videos and social media ads for an editorial magazine. - Created logo animations and brand spots in AfterEffects for local and international brands. - Designed promotional videos and social media ads for an editorial magazine.

Design Intern

• May 2012 - Jul 2012

- Met with customers and managed small projects from initial design to final print.- Designed business cards and signage. - Set up and proofed print files. - Met with customers and managed small projects from initial design to final print.- Designed business cards and signage. - Set up and proofed print files.