Experience

OPRO Mouthguards

• Sporting Goods Manufacturing
• 1 - 100 Employee

• Product Development Director

  • Oct 2013 - Present

  Key Responsibilities➢ Drive Revenues and control financial management to ensure budgeted goals are exceeded and costs kept under tight control.➢ Ensure the team deliver products on time from initial concept through to commercialisation according to critical dates, product specifications, sustainability, performance, and profitability goals.➢ Develop product positioning and messaging for key product features ensuring factors such as market fit and target audience are met➢ Play a major role in planning company direction and future growth strategy.➢ Supply chain management ensuring we always source from the most competitively priced suppliers whilst not compromising on quality.➢ Create, develop and deliver GTM strategies for product launches across a range of media platforms.➢ Provide updates on a monthly basis with action plans to the SMT. ➢ Use statistical analysis and data-driven decision-making tools for the validation of initial seasonal product by category. ➢ Create insightful and impactful product briefs, analysing consumer and competitive trends in the market. ➢ In conjunction with Marketing and Sales create growth plans for all brands. ➢ Implement performance management tools and roll them out to teams with quarter and half year measurements in place.➢ Act as mentor to junior members of the team. Show less

• Marketing Manager

  • Jan 2011 - Oct 2013

  Key Responsibilities➢ Liaison with external design companies to produce company communications both printed and online.➢ Development of partnerships with external brands.➢ Management of email campaigns.➢ Organising OPRO’s attendance at trade exhibitions.➢ Arranging photo shoots with brand ambassadors.➢ Responsible for a 6 figure marketing budget.➢ Development of packaging concepts and brand messaging for Self-Fit mouthguards.➢ Drafting of press releases.➢ Maintenance of company website.Key Achievements➢ Created brand guidelines, which had not previously existed, to ensure a unified and cohesive look for the product ranges.➢ Set up social media accounts and created content.➢ Developed and launched a completely new look and feel for the OPRO Self-Fit range of mouthguards including fonts, colour palette and method of packaging.➢ Signed the company’s first ever brand ambassador. Show less

• Executive Assistant to Managing Director

  • May 2001 - Jan 2011

  Key Responsibilities➢ Maintaining the diary for the Managing Director.➢ Arranging travel plans.➢ Providing secretarial support.➢ Carrying out special projects.➢ Liaising with schools to arrange dental visit bookings and respond to queries.



Jacques Vert Group Limited

• United Kingdom
• Retail

• Senior Buyer

  • Jun 1989 - Jun 1990

  Buyer of ladieswear Buyer of ladieswear



Marks and Spencer

• United Kingdom
• Retail
• 700 & Above Employee

• Range Selector

  • Sep 1987 - Jun 1989

  Taken on by M&S as a graduate trainee and progressed through the business to become a Range Selector Taken on by M&S as a graduate trainee and progressed through the business to become a Range Selector