Experience

Aegeo Spas

• Greece
• Wellness and Fitness Services
• 100 - 200 Employee

• Marketing Director

  • Jul 2022 - Present

  Kick-start into redefining Marketing division, including new omnichannel marketing strategy, reformation of B2C/B2E practices and brand/product alignment with Sales Operations requirements. Reengineering Product portfolio and digital communication including company’s social media, e-shop, online booking tools and more. Kick-start into redefining Marketing division, including new omnichannel marketing strategy, reformation of B2C/B2E practices and brand/product alignment with Sales Operations requirements. Reengineering Product portfolio and digital communication including company’s social media, e-shop, online booking tools and more.



Fresh Line Cosmetics

• Greece
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Marketing Director

  • Mar 2011 - Jan 2022

  • Team leader of 12 people, including product managers, trainers, graphic designers, retail designers and integrated R&D team. • Member of company’s management team, direct report to CEO • Driving annual Marketing plan & key initiatives, sales targets & budget allocation including product launches & novelties, seasonal campaigns, ATL/BTL advertising & promotions, in-store activities and social media. • Rebranding leader of key categories │ New Product Development: identifying opportunities, inception, formulations, evaluations, packaging, creative artworks, regulatory & approval of final products • Responsible & accountable for pre-costing analysis and projections of NPD's, P&L per campaign, B2B and B2C pricing, margins & coefficient control of all price lists • Leading yearly rolling forecasts & marketing budgets per business unit • Defining omni-channel B2B marketing strategies & commercial practices for retail, Dpt stores, pharmacy channel & international distributors. • Planning & directing international brand building & revenue plans • Direct management of exports primary account (Russia) • Overseas traveling for launches in new markets and corporate/brand operations • Continuous interrelation with Sales, Exports, Planning, Production, Procurement & Regulatory. Main accomplishments: • Built from scratch a bonded Marketing team integrating different in-house specializations. Creation of permanent in-house atelié with experienced designers, significantly improving response time, brand communication materials and standardizing of visual identity. • Complete Product Portfolio re-engineering: Relaunch of more than 300 sku’s resulting in a whole new consistent brand image. • Incepted & established 2 major seasonal categories acquiring ~15-18% share of total yearly turnover • New Fresh Line e-shop (2018) • Led the complete remodeling of company's Retail spaces • Penetration of the brand in Greek pharmacy channel with customized marketing policies



APIVITA SA

• Greece
• Personal Care Product Manufacturing
• 200 - 300 Employee

• International Sales Manager

  • Apr 2009 - Mar 2011

  Countries of responsibility: Spain, Cyprus, Australia, Benelux, Korea, Hong Kong, USA • Regional brand development in cooperation with appointed distributors / representatives• Building solid relationships with all appointed distributors• Marketing plan development & implementation per country & per channel• Preparation of annual forecast & budget proposal per country • Monthly rolling forecast (Business Planner Tool)• Sales force coaching & commercial policy overview of affiliate in Madrid• Coordination of complete re-branding in all POS, including periodic product launches and promotional campaigns • Adaptation of all promotional materials to service countries of export• Pricing policy for each country’s portfolio• Direct sales in 15 pharmacies in Athens (corporate program for all marketing & sales employees)Business traveling including: • Extensive brand and product training for distributors, sales people & retailers• Launch events for pharmacists, beauty editors and retailers • Monitoring Points of Sales, local competition & marketplace research Main accomplishments: • Intensive focus on Cypriot partnership – increased export sales by 14%, 2008 vs 2007, and by 29% 2009 vs.2008 • Successfully coordinated the remodeling of 3 corners and the opening of 2 flagship stores in Department stores in Hong Kong, 4th quarter 2007• Organized & executed the introduction of the brand in a cosmetics chain in Seoul, Oct. 2007• Coordinated the re-launch of the brand with corners in Myer Department Store, Melbourne & Sydney

• International Marketing Coordinator

  • Apr 2007 - Apr 2009

  Countries of responsibility: Cyprus, Australia, Korea, Hong Kong, USA



Liberis Publications

• Book and Periodical Publishing
• 1 - 100 Employee

• Product Manager

  • Nov 2004 - Apr 2007

  Glamour, Lucky, Domino, Focus magazines• Marketing plan development including all ATL & BTL activities with yearly budget €1.0MM• Preparation of annual marketing budget proposal• Implementation of advertising campaigns (TV, radio, outdoor and press)• Competition report and market data analysis on a monthly basis • Media planning and control of media spending via advertising Agency • Selection & complete management of cover mounts (on packs) including pricing policy for the respective issues (P&L)• Design and coordination of promotional partnerships & events with Attica, Notos Galleries, Notos Galleries Home, Hondos Center, Odeon & 20th Century FoxMain accomplishments / sales: • Successfully implemented the marketing launch program for Lucky (Nov. 2004), Domino (Nov. 2005) & Glamour Romania (Oct. 2006 - Liberis Publications Romania Srl) • Achieved all-time record in Greek Glamour’s monthly circulation in Sep.2006 with 140.000 issues by placing a custom-made & cost-effective cover mount• Placed 5 strong cover mounts throughout 2006 boosting Greek Glamour into the best-selling women’s monthly magazine for the year• Increased the yearly average circulation of Glamour mag. by 15% 2006 vs. 2005 and its market share by 4% among pocket size magazines 2006 vs. 2005

• Assistant Product Manager

  • Nov 2003 - Nov 2004



Alpha Bank

• Greece
• Banking
• 700 & Above Employee

• Summer Internship

  • Jun 2001 - Sep 2001

  Administrative & secretarial assistance to all parties within branch Administrative & secretarial assistance to all parties within branch