Lisa Cohn
Specialist B2B Strategist at Demographica- Claim this Profile
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Bio
Julie Humphreys
Lisa is a pleasure to work with - a smart thinker who digs deep to understand the real challenge and then pulls from a wide knowledge and genuine interest to develop strategic recommendations that deliver real business impact. Whilst she is a specialist in marketing, she is able to engage beyond communications to derive insight and connect with broader business and societal issues.
Samantha Condon
Just love the way her mind works! Lisa is an incredible problem-solver with the ability to unpack a strategy for a client in an articulate and comprehensive manner. She often has receives words of praise for her strategies…and sometimes even applause in meetings. Lisa then converts these strategies into workable creative solutions, which are often seen in communications from some of South Africa’s biggest brands in daily life. She is often named as one of the best B2B strategists in the country by her peers. Lisa has amazing work ethic, is a team player and someone to bounce ideas with...and a nice person too. I highly recommend Lisa and would have her as part of my team any day!
Julie Humphreys
Lisa is a pleasure to work with - a smart thinker who digs deep to understand the real challenge and then pulls from a wide knowledge and genuine interest to develop strategic recommendations that deliver real business impact. Whilst she is a specialist in marketing, she is able to engage beyond communications to derive insight and connect with broader business and societal issues.
Samantha Condon
Just love the way her mind works! Lisa is an incredible problem-solver with the ability to unpack a strategy for a client in an articulate and comprehensive manner. She often has receives words of praise for her strategies…and sometimes even applause in meetings. Lisa then converts these strategies into workable creative solutions, which are often seen in communications from some of South Africa’s biggest brands in daily life. She is often named as one of the best B2B strategists in the country by her peers. Lisa has amazing work ethic, is a team player and someone to bounce ideas with...and a nice person too. I highly recommend Lisa and would have her as part of my team any day!
Julie Humphreys
Lisa is a pleasure to work with - a smart thinker who digs deep to understand the real challenge and then pulls from a wide knowledge and genuine interest to develop strategic recommendations that deliver real business impact. Whilst she is a specialist in marketing, she is able to engage beyond communications to derive insight and connect with broader business and societal issues.
Samantha Condon
Just love the way her mind works! Lisa is an incredible problem-solver with the ability to unpack a strategy for a client in an articulate and comprehensive manner. She often has receives words of praise for her strategies…and sometimes even applause in meetings. Lisa then converts these strategies into workable creative solutions, which are often seen in communications from some of South Africa’s biggest brands in daily life. She is often named as one of the best B2B strategists in the country by her peers. Lisa has amazing work ethic, is a team player and someone to bounce ideas with...and a nice person too. I highly recommend Lisa and would have her as part of my team any day!
Julie Humphreys
Lisa is a pleasure to work with - a smart thinker who digs deep to understand the real challenge and then pulls from a wide knowledge and genuine interest to develop strategic recommendations that deliver real business impact. Whilst she is a specialist in marketing, she is able to engage beyond communications to derive insight and connect with broader business and societal issues.
Samantha Condon
Just love the way her mind works! Lisa is an incredible problem-solver with the ability to unpack a strategy for a client in an articulate and comprehensive manner. She often has receives words of praise for her strategies…and sometimes even applause in meetings. Lisa then converts these strategies into workable creative solutions, which are often seen in communications from some of South Africa’s biggest brands in daily life. She is often named as one of the best B2B strategists in the country by her peers. Lisa has amazing work ethic, is a team player and someone to bounce ideas with...and a nice person too. I highly recommend Lisa and would have her as part of my team any day!
Experience
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Demographica
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Advertising Services
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1 - 100 Employee
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Specialist B2B Strategist
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Jun 2020 - Present
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Self-employed
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Real Estate
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1 - 100 Employee
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Marketing Strategy & Consulting
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Jun 2019 - Jun 2020
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Director of Strategy
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Jun 2017 - May 2019
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Aqua Agency
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South Africa
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Advertising Services
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1 - 100 Employee
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Head of Aqua Academy
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Oct 2011 - Apr 2017
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Senior Strategist
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Oct 2011 - Feb 2015
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Strategist
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Sep 2009 - Oct 2011
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Creative Director
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2009 - Oct 2011
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Producer and presenter
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Sep 2008 - Oct 2011
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Director
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Feb 2008 - 2009
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Africa Editor
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Feb 2006 - Jan 2008
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Africa Editor
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2005 - 2007
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Shift
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Canada
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Individual and Family Services
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1 - 100 Employee
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Copywriter
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2006 - 2006
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Copywriter
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2004 - 2004
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Clearwater
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Uruguay
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Manufacturing
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Writer/Researcher
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2000 - 2004
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Education
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2016 - 2016
UCT
Executive Coaching certificate -
2011 - 2012
Wits Business School
Management Advancement Programme -
1994 - 1996
University of the Witwatersrand
BADA
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