Senior Director, Engagement Strategy

• Feb 2020 - Present

Associate Director/Senior Manager, Gastroenterology, Multi-Channel Marketing (MCM)

• Jan 2019 - Jan 2020

Led Launch efforts for Motegrity (prucalopride) as the first product to launch after the Takeda/Shire integration to help make recommendations on strategy as the subject matter expert in gastroenterology and MCM. Led Brand Planning Process, including Patient Journey development and customer insight driven recommendations. Advise brand team on methods to enhance individual investments as it relates to the tactical/channel plan. Manage the Multi-Channel Managers workload across brands and ensure consistency across all channels from a brand message and strategy. Manage book of business and overall spend for the three brands in Gastroenterology portfolio. Ensure all MCM tactics work holistically together ensuring a 360-degree view of the business and manage all workload volume for team and the brand prioritizing launch activities.

Manager, Gastroenterology, Multi-Channel Marketing

• Jun 2016 - Jan 2018

Developed operational and implementation multi-channel plan outlining key performance drivers for the brands that resulted in a strong return on investment of 6:1. By synthesizing the plan, streamlining tactics, and reduced overall volume of tactics from 20 to 7 this resulted in a stabilization of brand performance in non-personal promotion tactics. • Negotiated a reduction in fees, netting a 30% savings to the brand• By utilizing analytics and strategic insight successfully launched a new geo-targeted mobile initiative for both brands while delivering a strong return on investment of 6:1• Managed projects efficiently to be on time and on budget. Built out budget for fiscal year based on strategic recommendations and past program performance

Brand Manager, CNS

• Feb 2016 - Jun 2016

Develop CNS Non-Personal Promotion (NPP) strategy for Healthcare Professionals. Reinforce pull through efforts with key selling messages and deployment through brand objectives and tactical plan. Manage sample strategy, forecast, sample inventory and distribution for product launch. Launch of name change website and now available messaging and CRM Program. Collaborate with Lundbeck (Alliance partnership) on all aspects of NPP and sample strategy for sales force, managed allocation of all sales print materials as well as package insert inventory.Lead the communication plan strategy for internal posted weekly communications.

Brand Manager, Obesity Marketing

• Dec 2014 - Feb 2016

Manage savings program that had a 70% plus redemption rate the highest redemption rate for a savings program to date according to IMS* (*through Feb 2016). Develop all patient materials, savings cards, and websites for patient activation and utilization. Manage budget for all patient related materials. Develop presentations for Area Sales Meetings, Joint Commercial Council meetings for the Alliance partnership with (Orexigen Therapeutics) and leadership meetings regarding the performance of patient programs and savings cards.

Cross Brand Marketing Manager - Patient Strategies

• Aug 2012 - Dec 2014

Develop and maintain strategy for patient customer relationship marketing (CRM) program across entire Takeda portfolio and customers; manage agency relationships for Digital CRM agency of record. Lead consolidation activities for all brands into one robust marketing platform and database. Manage department budget and partner with brands to find savings opportunities. Identify opportunities from a cross brand perspective, cost savings and improvement opportunities, develop a business plan/proposal, present to management, develop an implementation plan, conclude project close out, manage lessons learned and report back to Senior Leadership. Standardize and manage processes, IT infrastructures, privacy settings, global opt-in/out procedures. Establish Patient Strategies Think tank for internal collaboration across brands in patient strategies and the social landscape.

Program Manager, CRM Strategy and Operations

• Jan 2012 - Aug 2012

Program Manager, Planning and Program Management

• Sep 2011 - Jan 2012

Manager, Promotional Inventory Logistics

• Jun 2010 - Sep 2011

Manager of Approval Process

• Aug 2008 - Jun 2010

Manage staff of eight Approval Process Associates in the facilitation and documentation of all Medical, Regulatory and Legal (MRL) notes and minutes. Worked closely with MRL to ensure guidelines are met for promotional and educational materials across all brands.Manage and facilitate elevation process for all promotional materials as required. This includes communication with all levels of management. Oversee master documents and records. Ensure all required documentation is maintained according to company standards. Ensure that Approval Process abided by all aspects of Standard Operating Procedures and legal policies.Ensure departmental goals, processes and team projects and development were set annually.

Senior, Marketing Services Associate

• Dec 1998 - Aug 2008

Responsible for successful development of brand marketing teams projects. Manage project development and production of advertising, promotional, sales and marketing material. Train Product Managers and Suppliers on TAP Medical/Regulatory Process. Evaluate and identify areas for cost savings and implements into projects. Manage warehouse inventory for product teams, conduct annual audits and reduce storage costs. Establish and publish print production timelines for brand marketing teams to utilize in product launches and large regional/national meetings.Participate in cross-functional teams to ensure open communication is established and to ensure procedures are followed with other TAP departments.Approve color and review final art at a press check for highly complicated pieces

Training Coordinator and Sales Training

• 1994 - 1998