Director of Product Innovation

• 2021 - Present

Print & Digital Media Professional

• Aug 2006 - Present

Research, identify contact, and follow-up with potential customers about services with carefully crafted pitches and growth strategies. Contact potential clients in person, by email or phone to establish rapport and set up meetings. Deliver quotes, proposals, and invoices promptly. Worked with more than 30 different consumer/b2b, print/digital magazines and blogs Crafted 12-month Instagram strategy, increasing following by 670 within six months and LinkedIn following to 13,834  Featured on Playboy Radio, CIUT 89.9 FM, and in Flare magazine for my work, resulting in a book deal offer.NOTABLE CLIENTS: Toronto Star ▪ Toronto.com ▪ Inside Fitness ▪ Star Media Group ▪ Elle Canada ▪ Flare ▪ Canadian Running ▪ Today’s Bride ▪ Ottawa Citizen ▪ SX Marketing ▪ Canada Wide Media ▪ She Does The City ▪ Strategy ▪ Ottawa Business Journal ▪ LUXE magazine ▪ The Mark News ▪ Quarto Publishing USA ▪ Pax International magazine

Speaker - CAJ TORONTO PANEL: BALANCING CORPORATE AND JOURNALISTIC WORK

• 2020 - 2020

CAJ Toronto and PWAC Toronto are teaming up to host a panel discussion and learning opportunity on how to ethically approach and separate journalistic and corporate work. Journalists in this gig economy have to stretch their writing muscles so much to make it work these days, it's not surprising that they're doing both corporate and journalistic work. When once there was a line between corporate, communications, and journalistic work, now, writers' plates are much more varied.Hear from three experts who've done it all: National Earned Media Lead Sophie Nadeau, Editor & Publisher Brandie Weikle and Journalist & Editor Lisa Bucher.Date: January 20, 2020Location: Miles Nadal Jewish Community Centre, Room 218, 750 Spadina Ave, Toronto, ON. Time: 7:00 p.m.This event is for working journalists, freelance journalists, editors and writers.

Media Spokesperson

• 2020 - 2020

Canadian Film Institute - The Ottawa International Animation Festival and International Film Festival of Ottawa

Contributor

• Sep 2019 - Oct 2019

Media Relations Advisor, Cabinet Communications

• 2019 - 2019

Provided media relations and communications support to Premier and Cabinet. Created communication strategies media releases, advertising, print publications, and speeches. Advised members of Cabinet and Caucus. Acted as a cabinet spokesperson when required. Updated website and developed online/social media content. Executed projects for Chief of Staff.

Editor, Sudbury Mining Solutions Journal

• 2018 - 2018

Recruited to shape the direction and brand of the publication – both in print and online. Ensured efficient and cost-effective coordination with the production department. Researched, wrote (or assigned), edited, coordinated and managed editorial flow on SP, and contribute to issue execution as required. Attended events and conferences representing the brand.KEY RESULTS:• Increased revenues through native advertising – added 8 pages of revenue to the March book.• Partnered with strategy editor and reporters to identify fresh story ideas and angles.• Uncovered opportunities to add vitality to how stories were covered and presented. • Pitched features with a strong hook; edited stores for style and content.• Developed and carried out long-range time management plans to ensure execution.

Contributor

• 2018 - 2018

Managing Editor, Business London

• 2017 - 2018

Oversaw editorial operations, including hiring freelance writers, photographers and graphic designers. Reviewed articles for accuracy and libel/slander risk. Developed outlines for each issue and approved layouts. Liaised with publisher to resolve business concerns and generate ideas for implementing boosting readership and leveraging technology/new media. Managed workflow, collaborated with sales departments, and represented the brand at community events and functions.KEY RESULTS:• Doubled size of the publication; sparked increase in advertising through networking and delivering more saleable content.• Achieved a publication sell-out by the third issue; initiated a complete rebranding and modernization of the publication to appeal to B2B audience. • Increased print run and managed planning to work 3 months ahead of schedule.• Introduced diversity to the publication to broaden appeal; grew readership, while opening new advertising opportunities.

Managing Editor, Canadian Grocer

• 2016 - 2017

Managed monthly publication production cycle; collaborated with editor to finalize issue content and topics. Managed publication’s features, columns and departments, and due dates. Set and enforced policies and procedures used by the print publication. Pitched, wrote and assigned stories for the printed magazine and collaborated with the graphic designer.KEY RESULTS:• Led the organization’s first video content (2 videos per month); partnered with Rogers on production.• Leveraged K4 software to complete edits and InCopy and Insite for signing-off pages.

Contributor

• 2014 - 2017

Contributor

• 2016 - 2016

Managing Editor

• 2015 - 2016

Managed teams in both Toronto and Dubai offices; created and approved editorial content and design/layout. Established and maintained editorial best-practices (fact checking, statistics verification, and reputational risk mitigation). Performed final reviews and revised/changed articles. Used multiple technology platforms to promote site efficiency.KEY RESULTS:• Executed a complete rebrand of the magazine within 3 weeks.• Introduced brand consistency and standards to revitalize interest and readership (eliminated constant changes to content and theme).• Reduced Bloomberg feeds by 50% - drove substantial company savings.

Contributor

• 2015 - 2016

Contributor

• 2006 - 2016

Pilot Section Editor

• 2015 - 2015

Recruited to oversee a pilot project for a new kids’ channel. Presented editorial ideas to the managing editor; wrote 2-3 stories per week; updated content; and curated lists of family-friendly events in GTA. Visited attractions and events for photo shoots, created online schedules for community events, and assisted with digital publishing (page titles, meta tags, links).

Contributor

• 2015 - 2015

Radio Guest

• 2015 - 2015

Contributor

• 2015 - 2015

Assistant Editor

• 2014 - 2015

Co-created and managed the annual editorial calendar; collaborated with graphic designer on layout and concept. Reviewed and edited work of freelance writers; authored 2-3 features monthly; and managed website/social media content (including site events calendar and breaking news). Leveraged coding training to maintain website.

Contributor

• 2013 - 2015

Lead Author

• 2014 - 2014

Contributor

• 2014 - 2014

Radio Guest/Co-Host

• 2014 - 2014

Copy Editor (Contract)

• 2013 - 2014

Contributor

• 2013 - 2014

Contributor

• 2013 - 2014

Contributor

• 2013 - 2013

Contributor

• 2013 - 2013

Publisher

• 2010 - 2013

Radio Guest

• 2012 - 2012

Editorial

• Jul 2010 - Aug 2010

Arts & Lifestyle Reporter

• May 2009 - Aug 2009

Contributor

• 2007 - 2007