Experience

American Academy of Physical Medicine & Rehabilitation (AAPM&R)

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Communications Manager

  • Jul 2015 - Present

  Leads the development of data-driven marketing communications strategies and plans to convey the Academy’s broad strategic value proposition, supporting resources and valuable specialty information for the benefit of Academy members. Supervises team responsible for execution of marketing communications plans that support the needs of the Academy’s education, policy and practice, and membership objectives. Oversees the collective brand presentation of AAPM&R to members and external audiences via all message platforms and communications vehicles, including Web site.



General Board of Pension and Health Benefits

• United States
• Financial Services
• 1 - 100 Employee

• Communications/Content Manager

  • Mar 2011 - Jun 2015

  Write, develop and design internal/external communication strategies, print collateral and digital content that support the General Board’s retirement plans, investment funds and health/welfare program initiatives, covering 91,000 participants. Assist in the development and implementation of strategies that appropriately address the needs of the Board’s internal clients, including the Center for Health, the Central Conference Pension Initiative and Human Resources. Ensure that all media is technically accurate, conforms to established branding/quality standards, and meets target audience objectives.



CompTIA

• United States
• IT Services and IT Consulting
• 500 - 600 Employee

• Senior Manager, Editorial Content

  • 2000 - 2010

  Lead writer/project manager for all corporate marketing and event activities for global IT trade association of 25,000 members. Developed and executed marketing/media plans; provided content, design direction and project management for all communications-related media (collateral materials, trade advertisements, web/social media initiatives, press releases, event, membership and sales materials); established corporate branding and trade-marking standards; supervised outside print vendors, artists and agency personnel; and provided logistical and tactical support for all association conferences.



Country Sampler Group

• Promotional Writer/Production Manager

  • Aug 1997 - Apr 2000

  Developed, wrote and provided design direction for all promotional materials used by leading national country decorating magazine publisher. Also managed print/production efforts for the group, and worked with in-house editors to facilitate, coordinate and monitor PR activities.



Automatic Data Processing -- Automotive Div

• Communications Specialist

  • Aug 1995 - Jul 1997

  Wrote and produced all internal/external communication vehicles for the Dealer Services division including product literature, launch kits, press releases, sales collateral and videos. Also worked with in-house events group to coordinate show logistics, develop event support materials and provide on-site assistance at all conferences.



Wilton Corporation

• Marketing Communications Specialist

  • Jan 1993 - Aug 1995

  Directed copy, PR and tradeshow activities for well-respected tool and machinery manufacturer.



Sola Electric

• Marketing Coordinator

  • 1992 - 1993

  Worked as part of a three-member team to develop marketing/sales support materials for leading computer manufacturer. Also responsible for coordinating national and regional trade show efforts.



Responsive Marketing Services

• Copywriter

  • Nov 1989 - Jan 1992

  Partnered with Creative Services department to craft eye-catching promotional materials for high-profile clients, including Knorr Soups & Sauces, Thomas’ English Muffins and Energizer Batteries.