Lisa Barto
Account Supervisor at VMLY&R COMMERCE- Claim this Profile
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Bio
Experience
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VMLY&R COMMERCE
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United States
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Advertising Services
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700 & Above Employee
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Account Supervisor
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Jun 2021 - Present
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The Mars Agency
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United States
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Advertising Services
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500 - 600 Employee
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Senior Manager, Client Leadership, Customer Development
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Nov 2016 - Jun 2021
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The Integer Group
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United States
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Advertising Services
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400 - 500 Employee
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Account Executive
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Sep 2014 - Oct 2016
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Kellogg Company
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United States
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Manufacturing
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700 & Above Employee
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Shopper Marketing Contractor-Kroger Team
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Apr 2013 - Jul 2014
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GE Aerospace
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United States
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Aviation and Aerospace Component Manufacturing
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700 & Above Employee
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Communications Specialist
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Jun 2011 - Jul 2012
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Union Springs Pharmaceuticals
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United States
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Marketing Consultant
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Feb 2011 - Jul 2011
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Marketing Manager
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Oct 2009 - Feb 2010
Worked with VP of Marketing to market over-the-counter, infection control, pharmaceutical products to the professional markets.Served as marketing source for internal and external sales reps and distributors, which involved brainstorming ideas, creating flyers, creating promotional materials, and developing websites.Created marketing plans and managed budgets for three different product lines.Coordinated with outside vendors for copy, design, print, mail, and photography to create brochures, specialty advertising, websites, and to plan events.Managed trade show planning, including strategically determining which shows would provide the greatest return, coordinated personnel to attend, worked with trade show coordinator to arrange hotels and travel arrangements, planned and designed pre-show mailers and attended large shows.Served as a graphic designer using Mac hardware and software, including Adobe Photoshop, Illustrator, and InDesign to develop sales flyers, promotional materials, and package designs.Assisted in the development of retail marketing channel.
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Marketing Coordinator
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Mar 2004 - Oct 2008
Worked with VP of Marketing to market multiple, ongoing communities from inception through completion, branding the communities and working with cities & townships to create awareness.Served as marketing source for homebuilding division which involved brainstorming ideas, creating flyers, planning events, creating promotional materials, conducting market research, developing websites, and working with sales reps on a daily basis.Created marketing plans and managed budgets for homebuilding company and individual communities.Planned special promotional events and saw through to completion, which include groundbreakings, grand openings, HOMEARAMA's ®, inter-community events, realtor luncheons, focus groups, and company events.Conceptualized, wrote, designed, proofread, and edited flyers, promotional materials, web copy, and others.Coordinated sales offices from inception of ideas through implementation, including creation of marketing materials, purchasing furniture and décor, and putting the offices together (knowledge of light construction
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Marketing Services Manager
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Feb 2002 - May 2003
Developed and implemented advertising and marketing strategies for 4 different companies.Coordinated with outside vendors for copy, design, print, and mail.Managed budgets for all promotional items.Managed Graphic Design Specialist.Implemented new company branding messages and approved uses.Established and updated internet sites for 2 companies.Coordinated trade show exhibits and worked as needed. Developed and implemented advertising and marketing strategies for 4 different companies.Coordinated with outside vendors for copy, design, print, and mail.Managed budgets for all promotional items.Managed Graphic Design Specialist.Implemented new company branding messages and approved uses.Established and updated internet sites for 2 companies.Coordinated trade show exhibits and worked as needed.
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Marketing Communications Manager
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Apr 1992 - Feb 2001
Developed, implemented, and managed advertising and marketing strategies for all educational channels.Served as main source for internal and external communications.Worked closely with customers and field reps, including product training.Provided market feedback on products before and during development.Planned and worked trade shows and conventions. Developed, implemented, and managed advertising and marketing strategies for all educational channels.Served as main source for internal and external communications.Worked closely with customers and field reps, including product training.Provided market feedback on products before and during development.Planned and worked trade shows and conventions.
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Education
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University of Cincinnati
B.A; B.A, Communication Arts; Communications Arts; Advertising in less than 4 years -
Anderson High School