Experience

Wilderness Agency.
• Advertising Services
• 1 - 100 Employee
• President and CEO

  • Jul 2023 - Present

Drone Express
• United States
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee
• Chief Operating Officer (COO)

  • Dec 2021 - Oct 2022

Shumsky
• United States
• Advertising Services
• 1 - 100 Employee
• National Sales Executive

  • Sep 2020 - Dec 2021


Self Employed

• Real Estate
• 1 - 100 Employee

• Sales, Marketing & Communications Consultant

  • Aug 2017 - Dec 2021

  Assists clients in the development of strategic communication plans, business development, public relations, media relations, marketing and advertising plans in order to achieve business initiatives. Assists clients in the development of strategic communication plans, business development, public relations, media relations, marketing and advertising plans in order to achieve business initiatives.



MomSource Network

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Managing Partner

  • Aug 2017 - Sep 2019

  Helping leaders change the way America works! Helping leaders change the way America works!



Sinclair Broadcast Group

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• General Manager, ABC22, FOX45 and Subchannels

  • Aug 2012 - Jul 2017

  I was recruited to drive cultural transformation and boost morale, attract, and retain qualified talent. Equally, I was tasked with upgrading the profile of 2 broadcast stations in the community for one of the largest and most diversified broadcasting companies in the US. I directed operations of 2 primary broadcast stations, 5 digital subchannels, a master control hub, and all digital platforms, including 37 hours weekly airtime and continuous online coverage. I oversaw 114 staff and 7 direct reports while reporting to the Group Manager. I guided my team through a high-definition launch, automation transition, a multimillion-dollar facility move while revamping the entire news operation, building a new sales team, and increasing the stations’ community involvement. I am accountable for managing major projects and a multimillion-dollar budget to facilitate cash flow and EBITA objectives. Developed PR, marketing and communications strategies and oversaw all internal and external communications. Experienced in crisis management and crisis communications. I TRANSFORMED 2 UNDER PERFORMING BROADCAST STATIONS IN A TRANSITION PERIOD TO A HIGH-MORALE WORKPLACE: ✔ achieved top-line revenue goals through hiring the right talent, coaching and executing on strategic initiatives. ✔ I improved the public profile of stations in the community and among advertisers, quadrupling event sponsorship. ✔ I strengthened community presence and drove participation in association’s Heart Walk Fundraiser – from 5K to 10K+ participants in 3 years. ✔ I grew new media revenue by 40% annually over a 3-year period. ✔I reduced expenses by 9% despite fewer job vacancies. ✔I implemented a major program for local high school sports, resulting in 10% profit margin in year Show less



LIN Television, Lin Digital

• Vice President & General Manager, WDTN-TV, WBDT-TV

  • Oct 2005 - Jul 2012

  Promoted due to revenue performance, operational excellence, and creative revenue generating ideas, I was tasked with improving team building, accountability measures, and profitability for a local multimedia company. In this role, I managed and guided all departments in all facets of the duopoly television operation, including digital properties. Developing and executing strategic plans which included acquiring station programming drove success. Leveraging leadership skills, I held board positions with the broadcast industry and Dayton community while overseeing 120 staff members and 6 direct reports as well as a $20M profit/loss, reporting to the Executive VP, Television. I DROVE NEGOTIATION SKILLS AND INNOVATION TO GENERATE $900K TOTAL ANNUAL REVENUE STREAMS VIA NEW PROGRAMS: ✔ I generated $500K annual revenue and slashed costs by up to 10% – launched innovative lifestyle program – Living Dayton. ✔ I negotiated news share agreement with WBDT-TV to extend WDTN-TV news brand – garnering 50% of revenue sold. Successfully, I competed against leading news provider in Dayton market to secure contract, catapulting up to $400K additional revenue to WDTN. ✔ I directed WWHO-TV operations in Columbus until a new station manager was appointed. Show less



LIN Television

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Station Manager, WWHO-TV

  • May 2005 - Feb 2006

  As Station Manager for Lin Television, I oversaw general sales management responsibilities and television station operations, while establishing quotas and goals to boost revenue and ratings growth. I controlled expenses to maximize profits and oversaw profit/loss of $8.5M. I PROGRAMMED THE STATION FOR MAXIMUM REVENUE POTENTIAL AND OPTIMUM BUSINESS GROWTH: ✔ I created plans for increased viewership by negotiating deals wth providers to deliver optimal program viewing. ✔ I built a news share partnership with WBNS-TV that garnered station a newscast presented by WBNS-TV – the leading news provider in the Columbus market. This particular deal increased station viewership. Show less



Viacom Inc. (CBS Corporation)

• General Sales Manager, WWHO-TV

  • Oct 2000 - May 2005

  As General Sales Manager, I was promoted to recruit and train sales staff and manage client service, directing pricing and inventory management, while overseeing 150+ clients on average. I ACHIEVED TOP LINE REVENUE GOALS. ✔ I oversaw a department of 17 staff members and total local and national revenue of the station while interfacing with national accounts and local advertisers: McDonald’s, Wendy’s, Donato’s Pizza, Meijer, Kroger, Pepsi, Giant Eagle, Safe Auto Insurance, and various other categories of local businesses including auto dealerships, attorneys, and hospital systems. Show less