Digital Marketing and Communications Consultant

• Feb 2021 - Present

Marketing Manager

• Jul 2019 - Feb 2021

Planned all marketing projects to increase client base and outreach and promote products for a health and beauty company specializing in natural products.Led marketing and design team members in project management, completion, and evaluation.Specialized in digital communications, including CRM marketing automation, email marketing, social media marketing, and analytics.Drove product promotion through connecting with e-commerce, partner, and wholesale customers; affiliates; and… Planned all marketing projects to increase client base and outreach and promote products for a health and beauty company specializing in natural products.Led marketing and design team members in project management, completion, and evaluation.Specialized in digital communications, including CRM marketing automation, email marketing, social media marketing, and analytics.Drove product promotion through connecting with e-commerce, partner, and wholesale customers; affiliates; and influencers.Increased email subscribers an average of 75% YOY.Boosted total online sales, average order value, and returning customer rate an average of 7+% YOY.Expanded customer based through strategizing and executing email marketing campaigns, paid ads, and social media digital communications.Created copy for website communications, product marketing, and marketing collateral which bolstered brand messaging.Authored blog posts which engaged online community and educated them on health and beauty topics.Cultivated and optimized lead development through integration of updated marketing and sales software. Show more Show less

Marketing Coordinator

• Apr 2009 - Sep 2017

Strategized product marketing and implemented marketing plans for a boutique-style online women's and children's clothing retailer.Devised digital strategies through managing email marketing, product blogging, curating product content, and coordinating the marketing calendar.Launched SEO and PPC strategies and gathered analytics.Grew ecommerce sales by 200% in two years through utilizing marketing best practices.Edited raw photo shoot images to use across multiple… Strategized product marketing and implemented marketing plans for a boutique-style online women's and children's clothing retailer.Devised digital strategies through managing email marketing, product blogging, curating product content, and coordinating the marketing calendar.Launched SEO and PPC strategies and gathered analytics.Grew ecommerce sales by 200% in two years through utilizing marketing best practices.Edited raw photo shoot images to use across multiple platforms.Designed email layouts and sales ads to boost product exposure.Leveraged knowledge to train team members on correct and effective CV3 platform usage. Show more Show less