Lisa Krage
Communications Specialist DACH & Norway (Marketing) (Promotion) at On- Claim this Profile
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English Full professional proficiency
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Spanish Elementary proficiency
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German Native or bilingual proficiency
Topline Score
Bio
Credentials
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Die ersten 100 Tage im neuen Job
LinkedInSep, 2018- Nov, 2024 -
Google Analytics Grundkurs
LinkedInSep, 2018- Nov, 2024 -
Leading and Working in Teams
LinkedInSep, 2018- Nov, 2024 -
Sales: Practical Techniques
LinkedInSep, 2018- Nov, 2024 -
Building Resilience
LinkedInAug, 2018- Nov, 2024 -
Public Speaking Foundations (2012)
LinkedInAug, 2018- Nov, 2024 -
Rede, Vortrag, Präsentation: Die magische erste Minute
LinkedInAug, 2018- Nov, 2024 -
Fitness Trainer A-License
Deutsche Fitness AkademieOct, 2014- Nov, 2024
Experience
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On
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Switzerland
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Sporting Goods Manufacturing
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700 & Above Employee
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Communications Specialist DACH & Norway (Marketing) (Promotion)
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Mar 2022 - Present
* Leading local PR agencies * Driving sustainability projects (CleanCloud and Cyclon) through interviews & speaking opportunities* Handling paid media collaborations and budget responsibility* Developing global comms strategy of global marketing campaigns for several performance running, apparel and sustainability campaigns and achieve set objectives effectively * Identifying and fostering long-term relationships with brand ambassadors for key running launches and driving Influencer campaigns (Influencer Marketing)* Developing strategic conception of local brand campaigns/initiatives with KPIs and tracking (Google Analytics)* Crafting stories, driving (launch) events and PR momentum across key (product & initiatves) launches in Sustainability, Performance Outdoor and Running to ensure media coverage
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Communications Specialist DACH & Norway (Marketing)
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Oct 2020 - Feb 2022
* Opening Norway as a new, direct market and building strong media relationships* Cultivating and maintaining excellent relationships with media outlets and key persons in DACH* Organising speaking opportunities, conferences, interviews and award applications (e.g., five-time ISPO award winner)* Closely monitoring and analysing all On’s positioning and important trends in DACH and Norway (Media Monitoring)* Implementing and growing On’s digital pressroom * Acquired deep understanding of the media and communications landscape* Acquired excellent writing, editing, and proofreading skills
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Communications DACH & Master thesis (Marketing)
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Jan 2020 - Oct 2020
As the fastest growing running shoe brand in the world, On is a place where ideas happen fast and high responsibilities are given.My tasks include:* Creating On's digital Pressroom (https://press.on-running.com/) * Press outreach including writing press releases and creating a buzz about products* Building relationships with top channels and industries’ experts and manage incoming media and blogger requests* Staying ahead of upcoming stories and trends in Running, Outdoor and Lifestyle* Organising media events and seek opportunities for extraordinary experiences
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Digital Minds
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Germany
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Marketing and Advertising
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1 - 100 Employee
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Online Marketing
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Feb 2019 - Apr 2019
With the online internship at digital minds I was able to expand my knowledge of Online Marketing.My tasks included:- Creation of content (previous keyword research) for Affiliate Marketing- On-Page & Off-Page SEO- Linkbuilding With the online internship at digital minds I was able to expand my knowledge of Online Marketing.My tasks included:- Creation of content (previous keyword research) for Affiliate Marketing- On-Page & Off-Page SEO- Linkbuilding
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adidas
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Germany
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Sporting Goods
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700 & Above Employee
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Sports Marketing & Public Relations
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Feb 2018 - Aug 2018
At adidas, I worked in Outdoor division adidas TERREX in sports marketing and public relations. Working with athletes and media contacts gave me an insight into B2B and B2C projects.My tasks included:- Planning and implementation of media activation DACH (including RUNNER'S World) for the adidas INFINITE TRAILS - Translating and preparation of press material for the annual OutDoor fair- Answering media inquiries including test sample and seeding management with SAP Promotion Management - Supporting in the athlete scouting process and organisation of small sports marketing events - Supporting the Brand Communication Team in brand activations (e.g. TERREX Mountain Project)
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Travel Writer
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Jul 2017 - Jan 2018
Self-organised outdoor journey through North and Central AmericaAuthor of the travel blog The Panamericana (https://thepanamericana.jimdofree.com/) Self-organised outdoor journey through North and Central AmericaAuthor of the travel blog The Panamericana (https://thepanamericana.jimdofree.com/)
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Deutsche Sport Marketing
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Germany
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Spectator Sports
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1 - 100 Employee
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Event Management
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Jan 2017 - Jun 2017
In this Internship I continued to develop my skills for Project and Time Management whilst learning to work with different stakeholders and interests. My tasks included:- Working within the events team, I assisted the project management of the German House for the Olympic Games 2018 in South Korea- Supporting my team by researching opportunities to integrate and represent our sponsors (e.g. adidas, BMW, Lufthansa) - Creating marketing tools for the German Sports Badge Tournament 2017 of German Olympic Sports Club (DOSB)- Supporting in interior design of the Olympia Lounge at the ’Ball des Sports 2017’ in Wiesbaden
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Market Research & Bachelor thesis (Intern)
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Sep 2016 - Oct 2016
During this Internship I continued developing my interpersonal skills whilst gaining valuable technical skills, applicable to my future:- Independent planning, development and implementation of a scientific market research analysis in the field of major sports events-This analysis required proficient use of Excel and SPSS During this Internship I continued developing my interpersonal skills whilst gaining valuable technical skills, applicable to my future:- Independent planning, development and implementation of a scientific market research analysis in the field of major sports events-This analysis required proficient use of Excel and SPSS
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Event Management - VIP areas (Freelancer)
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Sep 2013 - Oct 2016
While working for the Professional Darts Cooperation (PDC Europe) at the European tournament I learned to deal with customers in busy and challenging situations, always with a smile. I was responsible for the entire VIP area which required lots of teamwork and problem-solving on the fly.Furthermore:- Managing of the VIP area - Customer service and contact person of 300+ VIP guests- Staff briefing While working for the Professional Darts Cooperation (PDC Europe) at the European tournament I learned to deal with customers in busy and challenging situations, always with a smile. I was responsible for the entire VIP area which required lots of teamwork and problem-solving on the fly.Furthermore:- Managing of the VIP area - Customer service and contact person of 300+ VIP guests- Staff briefing
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Running training (Freelancer)
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Jan 2016 - Aug 2016
- Running training and back strength training- Corporate health management - Running training and back strength training- Corporate health management
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RB Leipzig
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Germany
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Spectator Sports
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100 - 200 Employee
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Customer Service & Sales (Working student)
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Nov 2015 - Jul 2016
Working for the fastest growing football club (during this time) was like working in a startup and gave me insights in different sectors:- Merchandising and sales of fan items (Fan Shop)- Ticketing (working with Ticketing software)- Customer service (B2C) Working for the fastest growing football club (during this time) was like working in a startup and gave me insights in different sectors:- Merchandising and sales of fan items (Fan Shop)- Ticketing (working with Ticketing software)- Customer service (B2C)
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Education
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2019 - 2020
Edinburgh Napier University
Semester abroad, Business and Marketing -
2018 - 2020
University of Applied Sciences Koblenz
Master of Science - MS, Business Management (Marketing & International Business) -
2013 - 2016
Leipzig University
Bachelor of Science - BS, Sports Management -
2013 - 2014
Deutsche Fitness Akademie
Fitness Trainer A-License, Sports medicine, training sciences, physiology
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