Digital Performance Manager

• Oct 2022 - Present

Senior Digital Performance Executive

• Apr 2022 - Nov 2022

Digital Performance Executive

• Apr 2021 - Mar 2022

Digital Marketing and Content Specialist

• Oct 2020 - Apr 2021

My main responsibilities include: - Create social media content for seven social media accounts and implement social advertising campaigns aimed at conversions and brand awareness - Develop and implement the PPC and online advertising strategy while using tools like Google Keyword Planner - Create the annual online promotional and communications plan - Manage website content and improve SEO - Set up performance metrics and analytical tools to track and measure digital channels My main responsibilities include: - Create social media content for seven social media accounts and implement social advertising campaigns aimed at conversions and brand awareness - Develop and implement the PPC and online advertising strategy while using tools like Google Keyword Planner - Create the annual online promotional and communications plan - Manage website content and improve SEO - Set up performance metrics and analytical tools to track and measure digital channels

Digital Marketing Specialist

• May 2020 - Dec 2020

My main responsibility was to create a new website. After launching this site in July 2020, I am now working to develop an ongoing marketing strategy. My responsibilities are to: - Manage all the website content using Shopify - Plan and develop the SEO strategy - Ensure website content is relevant, up to date and accurate - Optimise user experience across multiple channels and devices - Write, design and send email marketing campaigns using MailChimp My main responsibility was to create a new website. After launching this site in July 2020, I am now working to develop an ongoing marketing strategy. My responsibilities are to: - Manage all the website content using Shopify - Plan and develop the SEO strategy - Ensure website content is relevant, up to date and accurate - Optimise user experience across multiple channels and devices - Write, design and send email marketing campaigns using MailChimp

Marketing Communications Specialist

• Nov 2019 - Sep 2020

My primary responsibility is to develop the marketing and communications strategy and target a variety of international and domestic customers. My other responsibilities include: - Create integrated marketing campaigns with the intention to implement across a variety of channels including retail stores, websites, social media, airport channels and third party placements- Ensure the customer value proposition is reflected in all marketing communications- Analyse campaign performance and use data to adapt current campaigns and influence future planning- Manage relationships with airport partners to enhance brand exposure and establish joint opportunities

Marketing Coordinator

• Jan 2019 - Nov 2019

My main responsibility was promotion and activity implementation across stores and digital platforms.. This involved and further included: - Managing the production and briefing of promotions for various channels (In-Store, Social Media, eDM & Newspaper).- Creating and implementing social media strategies and content for multiple accounts across Australia and New Zealand.- Creating content and planning schedules for eDM’s and website. - Relationship management of key supplier and agency partnerships. - Managing social media budget and budget tracking for overall marketing activities.Lotte Duty Free acquired JR/Duty Free and as 1st January 2019 my role as Marketing Coordinator transferred to Lotte Duty Free Oceania.

Marketing Coordinator

• Jan 2017 - Dec 2018

Lotte Duty Free acquired JR/Duty Free and as 1st January 2019 my role as Marketing Coordinator has transferred to Lotte Duty Free Oceania. Working in a diverse role that is part of end-to-end marketing campaigns from a Visual Merchandising and Digital Marketing perspective. My key accountabilites include: - Production of promotional and non-promotional collateral - Developing social media presence and building engagement with online audience. - eDM production and planning - Budget tracking

Marketing Coordinator

• Aug 2016 - Jan 2017

Responsible for the production of all marketing collateral for the New Zealand, Singapore & Malaysian regions, relating to: - Catalouge - TVC/Radio and Press - In store signage Responsible for the production of all marketing collateral for the New Zealand, Singapore & Malaysian regions, relating to: - Catalouge - TVC/Radio and Press - In store signage

Marketing Assistant

• Jan 2016 - Aug 2016

Responsible for: - Planning and implementing advertising communications for digital and print - Driving partnership and sponsorship opportunities with local businesses and sporting clubs - Generating content for online channels - website, blog and social media - Creating artwork for digital and print using Adobe Creative Suite Responsible for: - Planning and implementing advertising communications for digital and print - Driving partnership and sponsorship opportunities with local businesses and sporting clubs - Generating content for online channels - website, blog and social media - Creating artwork for digital and print using Adobe Creative Suite

Customer Service Assistant

• Nov 2013 - Aug 2016

Marketing Intern

• Aug 2015 - Nov 2015

. .