Lisa Poppen

Interim Chief Marketing Officer at San Francisco Ballet
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Contact Information
us****@****om
(386) 825-5501
Location
San Francisco Bay Area

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Credentials

  • WSET - Level I
    Wine & Spirit Education Trust

Experience

  • San Francisco Ballet
    • Performing Arts
    • 100 - 200 Employee
    • Interim Chief Marketing Officer
      • 2023 - Present

      Inspire 15 member sales and marketing team to raise the relevance and profile of the $50M non-profit ballet company, attract new and diverse audiences, retain and engage current patrons, and exceed $21M earned revenue goal. Work across finance, operations, artistic, development, technology and education departments to ensure brand priorities are implemented throughout the organization, and provide support. Manage $6M marketing, sales, and retail budgets, prioritize funding decisions.

    • Acquisition & Growth Marketing
      • 2022 - 2023

      Lead consumer positioning and outreach for new audience development. Manage advertising, socialmedia, and brand partnerships focused on non-subscription ticket sales. Refocus team from tactical efforts to strategic campaign planning for FY23 season. Integrate campaign messaging across channels. Onboard full-service advertising agency, simultaneously manage nine campaigns. Drive 16% YOY revenue growth.

  • Visit Napa Valley
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Vice President, Marketing & Communications
      • 2015 - 2021

      Develop innovative B2C and B2B communication strategies for paid, owned, earned and direct channels for an $8M non-profit tourism organization, to enhance Napa Valley's position as a global luxury destination. Navigate local community, government and industry relations; lead long range planning, and represent organization at board meetings, committees, tradeshows and conferences. Manage $4M budget, direct supervision of team of five; influence sales, partnership, community relations departments. Develop innovative B2C and B2B communication strategies for paid, owned, earned and direct channels for an $8M non-profit tourism organization, to enhance Napa Valley's position as a global luxury destination. Navigate local community, government and industry relations; lead long range planning, and represent organization at board meetings, committees, tradeshows and conferences. Manage $4M budget, direct supervision of team of five; influence sales, partnership, community relations departments.

  • The Ritz-Carlton Hotel Company, L.L.C.
    • United States
    • Hospitality
    • 700 & Above Employee
    • Senior Director, Global Brand Marketing
      • 2008 - 2015

      Provide strategic marketing direction for $3B luxury hospitality organization, manage global resources and cross-functional teams. Provide agency direction and approval for creative, media plans and special projects. Manage $12M+ brand and regional budgets. Lead change management during significant company growth from 30 to 100+ hotels, brand extensions, and multiple reorganizations. Integrate continental structure with strategic brand and revenue goals; create tools and provide guidance to internal and external teams from senior executives to hourly staff to ensure brand consistency. Direct supervision of team of five, influence 50+ to support work flow. Show less

  • The Ritz-Carlton Hotel Company, L.L.C.
    • United States
    • Hospitality
    • 700 & Above Employee
    • Corporate Director, Marketing
      • 2002 - 2007

      PREVIOUS The Ritz-Carlton, Laguna Niguel - Director Public Relations & Marketing Chateau Elan Winery & Resort - Marketing Manager Georgia World Congress Center Authority - Communications Manager (Georgia Dome, Centennial Park, Convention Center) Maizie Hale Public Relations | Rountree Group - Account Supervisor PREVIOUS The Ritz-Carlton, Laguna Niguel - Director Public Relations & Marketing Chateau Elan Winery & Resort - Marketing Manager Georgia World Congress Center Authority - Communications Manager (Georgia Dome, Centennial Park, Convention Center) Maizie Hale Public Relations | Rountree Group - Account Supervisor

Education

  • Arizona State University
    Bachelor of Arts, Public Relations, Advertising, and Applied Communication
  • Carbondale Community High School

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