Experience

The Mandy Network

• United Kingdom
• Information Services
• 1 - 100 Employee

• Marketing Manager

  • Aug 2018 - Present

  The Mandy Network is an international jobs platform for actors, performers and other creative professional in the film, tv and entertainment industry. Key responsibilities include:• Report on KPIs for digital strategies.• Development and implementation of marketing campaigns.• Creating, managing and sending all the company’s international email marketing communications to a mailing list of over 600K+ subscribers. • Day to day management of social media accounts.• Paid media and advertising in social and google ads.• Training and line managing junior team members.• Copywriting, content creation and A/B testing to improve UX and site experience.



HSNF Ltd

• United Kingdom
• Retail
• 1 - 100 Employee

• Digital Engagement Manager

  • Jan 2018 - Aug 2018

  HSNF is a group of 10 lifestyle and beauty brands.• Responsible for the creation and implementation of the marketing calendar for Pipkin and Just Beauty.• Develop and implement digital marketing strategies for the brands and websites to enhance their performance through user experience and conversion rate optimisation.• Creation and implementation of social media strategy.• Produce content, write copy and schedule weekly content • Liaising with the design and e-commerce team on the development and improvement of websites.• Analysing industry trends, site performance, and engagement to optimise marketing strategies and campaigns.



BESTSELLER

• Denmark
• Apparel & Fashion
• 700 & Above Employee

• Social Media Responsible

  • Nov 2015 - Dec 2017

  Social Media Responsible at Bestseller Wholesale UK. In charge of the communication of SELECTED HOMME, JACK & JONES and ONLY & SONS across social platforms.• Develop social media plan according to each brand individual strategy in the UK.• Drive development and brands presence on all social media platforms • Produce content, write copy and schedule weekly content • Monitor social media and develop weekly and monthly analyses of social media activities• Continuously follow up on and ensure achievement of KPIs • Develop and follow up on budgets• Set up and tracking Facebook/Instagram ads• Influencer social activation



Innovation Leadership Forum

• Think Tanks

• Student in Residence

  • May 2014 - Dec 2015

  • Create, coordinate and deliver email campaigns.• Create and distribute surveys within the forum members.• Obtain more media partners and forum members • Create, coordinate and deliver email campaigns.• Create and distribute surveys within the forum members.• Obtain more media partners and forum members



BMI GlobalEd | Times Higher Education

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Coordinator

  • Jun 2015 - Nov 2015

  • Plan and execute the online marketing campaigns to attract potential visitors to student fairs across the globe.• Create and manage Google Ads and Facebook Ads.• Coordinate the e-mail HTMLs with the Project Manager and the Designer.• Track and improve the efficiency of the ads, analysing and reporting its performance.• Analysis and reporting of social media channel performance.• Research existing and emerging social networks trends and online communities for new ways to reach and engage in conversation with the visitors of the fair.



Tunnel Lab

• Impact Analysis Researcher

  • Jan 2015 - Feb 2015

  Tunnel Lab is a non-profit that empowers low income teens to design business solutions for their communities greatest social challenges. Tunnel Lab is a non-profit that empowers low income teens to design business solutions for their communities greatest social challenges.



IN-SPACES

• United Kingdom
• Design
• 1 - 100 Employee

• Marketing Coordinator

  • Oct 2013 - Dec 2014

  • Creation and implementation of strategic marketing plan.• Constant analysis of product sales and market opportunities.• Development and coordination of brand promotional material for publications worldwide.• Supervise and deliver content via social media such as Twitter, Facebook and Instagram.• Answers for all the exhibitions, fairs and events which the company takes part. • Creation and implementation of strategic marketing plan.• Constant analysis of product sales and market opportunities.• Development and coordination of brand promotional material for publications worldwide.• Supervise and deliver content via social media such as Twitter, Facebook and Instagram.• Answers for all the exhibitions, fairs and events which the company takes part.



i9 Brasil

• Account Executive

  • Jun 2011 - Jul 2013

  • Planning and executing loyalty reward programs.• Diagnose customer behavior issues.• Training and teaching new strategies to sales team.• Managing the relationship between brands and their customers.• Monthly reports on CRM KPIs • Planning and executing loyalty reward programs.• Diagnose customer behavior issues.• Training and teaching new strategies to sales team.• Managing the relationship between brands and their customers.• Monthly reports on CRM KPIs



Portal PUC-Rio Digital

• Internship

  • Jan 2010 - Sep 2010

  Live Transmission Assistant responsible for editing and uploading videos from lectures and events to the University website. Live Transmission Assistant responsible for editing and uploading videos from lectures and events to the University website.