Liron Fendell

Advisory Board Member at Fibioseq Medical Ltd
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Location
Israel, IL

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Jason Zinn

I had the fortunate opportunity to work closely with Liron from the earliest days of NGS/Healthy Heights. Under her leadership, we accomplished some pretty amazing things. From a clinical study, all the way to an IPO is saying something. She is one of the most determined people I've met. She believes with all her soul that the world needs NGS' products. I've watched her travel the world and sacrifice time with her family all for the sake of the success of the business. NGS is lucky to have her at the helm.

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Experience

    • Israel
    • Medical Device
    • 1 - 100 Employee
    • Advisory Board Member
      • Sep 2023 - Present
    • Israel
    • Financial Services
    • 1 - 100 Employee
    • Operating Partner
      • Jun 2023 - Present
    • Israel
    • Manufacturing
    • 1 - 100 Employee
    • CEO and Managing Director
      • May 2018 - Jun 2023

      Nutritional Growth Solutions Ltd. (NGS) is a global healthcare company, owned by Clalit Health Services, providing clinically tested pediatric nutritional products. During my tenure as NGS' CEO I grew it from a clinical study to a global company, raised $15 million, led it to an IPO and achieved over $10 million in sales in US, Europe and China. - Clinical studies - Insurance reimbursement - FDA approvals - Creating scalable health solutions that are sold globally and enjoyed by people around the world Show less

    • Director Of Business Development
      • 2014 - 2018

      In this role I identified, built and managed relationships with global distributors and business partners including setting and implementing strategic direction. I identified business opportunities and lead international transactions with pharma giants GlaxoSmithKline and Unilever. Owing to significant contribution to the company’s growth and business development, I was invited to take on the role of CEO. In this role I identified, built and managed relationships with global distributors and business partners including setting and implementing strategic direction. I identified business opportunities and lead international transactions with pharma giants GlaxoSmithKline and Unilever. Owing to significant contribution to the company’s growth and business development, I was invited to take on the role of CEO.

    • Israel
    • Law Practice
    • 300 - 400 Employee
    • Associate Attorney
      • 2008 - 2014

      Fischer Behar Chen & co is one of Israel’s leading law firms. As an Associate in the firm’s Commercial Department, I gained expertise in structuring, negotiating and executing complex business transactions. Fischer Behar Chen & co is one of Israel’s leading law firms. As an Associate in the firm’s Commercial Department, I gained expertise in structuring, negotiating and executing complex business transactions.

    • Israel
    • Armed Forces
    • 700 & Above Employee
    • 8200 Talpiot project graduate, Intelligence officer
      • 2000 - 2003

Education

  • Tel-Aviv University - Lahav Executive Education
    Course of Directors
    2020 - 2021
  • Tel Aviv University
    Master of Business Administration (M.B.A.), Executive MBA
    2015 - 2017
  • Tel Aviv University
    Bachelor of Laws (LLB)
    2003 - 2007

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