Experience

Woo.io

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Director of US Client Success & Product Growth

  • Oct 2015 - Present

  Woo.io built the technology that changes the way we recruit, with an innovative, machine-learning based solution. I've joined Woo.io as a first person on the US, to lead the US market, with a particular focus on new SaaS-based product growth. Key Accomplishments: Conduct competitive research and analysis to inform market insights, and run strategic planning in coordination with the CEO and cross-functional Project Managers, defining objectives, benchmarks, scope, and timelines. Develop and maintain business partnerships with key clients, including Amazon, Lyft, and Quora, as well as growing the SMBs partnership and introducing new SaaS model. Grow partnerships with existing SMBs, and introduce the new SaaS model. Show less



Inneractive (Acquired by Fyber)

• Israel
• Advertising Services

• Director of Mobile Engineering (SDK)

  • Apr 2013 - Oct 2015

  Inneractive, acquired by Fyber in 2016, is an independent automated mobile ad marketplace focused on powering native and video ads for mobile publishers to maximize market impact and profitability. Inneractive is headquartered in Tel Aviv with offices in San Francisco, New York, London and Beijing.As the Director of Mobile Engineering, I provided hands-on, key direction in developing and expanding the organization’s mobile Supply Side Platform (SSP), Private Marketplace, and Open Ad Exchange, integrating RTB with native and video ad solutions.Key Accomplishments: Hired, trained, and ran a team of five Engineers to fully re-design client products. Led the development of the Real Time Bidding SDK (Video and Rich Media) product for iOS, Android, and mobile web, and designed plug-ins for Unity, Appcelerator, MoPub, and Facebook.Liaised with global cross-functional teams in different locations and timezones. Show less

• Head of Mobile Engineering and Strategic Partnerships

  • Jan 2012 - Apr 2013

  As employee #3 of a growing AdTech startup, I naturally wore many hats, and so in 2012, I was relocated to SF Bay Area in order to establish the Client Success Management and Strategic Partnerships teams, to support the company's growth with strategic partners and their integrations, as well as define the feature requests we should focus on in order to move the needle. Key Accomplishments: Launched strategic partnerships with Microsoft and Unity, and supported product integrations. Provided guidance on strategic planning and new product development. Define the SLAIntegrate CRM and internal tools Show less

• Mobile Engineering Team Leader (SDK)

  • Dec 2010 - Jan 2012

  As the company grew the mobile team became bigger.As a team leader, I built and led the Mobile team, focused on iOS and Android products. Key Accomplishments: Hired, trained, and managed a team of three developers and quality assurance staff.Designed and oversaw the architecture of Android and iOS SDKs.

• Senior Developer

  • Apr 2009 - Dec 2010

  Served as the first (and only) mobile Developer of an AdTech startup, launching a successful platform from MVP to SDK, and supporting product design and architecture. I was lucky to see the product developed from MVP to scale, used by ten of thousands of publishers.



Giant Steps

• Israel
• Software Development
• 1 - 100 Employee

• Developer

  • Sep 2006 - Mar 2009

  Giant-Steps, Acquired by NGSoft Ltd., provides full-scale development of client mobile applications, with a focus on architecture, automation, marketing, and the user experience. Joined the mobile devision. Led software development and design projects for diverse Mobile team projects, including FollowApp, acquired by Neustar, IM applications and communication applications based on CLP protocols. Worked as a team member and individual contributor directly with the customers. Show less