Liron Shmaya

Product Expert - Technologies at Playtika
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Tel Aviv-Yafo, Tel Aviv District, Israel, IL

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Credentials

  • Product-led Certification
    Pendo.io
    Oct, 2022
    - Nov, 2024
  • Google Project Management: Professional Certificate
    Google
    Jun, 2022
    - Nov, 2024
  • Graduated with Honors, Certificate for Product Management
    Product Experts
    Feb, 2022
    - Nov, 2024

Experience

    • Israel
    • Computer Games
    • 700 & Above Employee
    • Product Expert - Technologies
      • Apr 2023 - Present

    • Israel
    • Advertising Services
    • 1 - 100 Employee
    • Lead Product Manager
      • Jun 2022 - May 2023

      - Took leadership using Agile Methodologies with Product teams, Developers, and Partner teams to comprehend the platform, plan out the product roadmap, identify edge cases and lead 2 product launches. - Strategizing and optimizing the product’s core responsibility. - Designed and pioneered A/B experiments for our product to improve the conversion rate and reduce churn - Worked closely with cross-functional teams to prioritize product features, leading to a significant increase in product usage and adoption. - Identifying opportunities through continuous discovery, analyzing data, and managing sprints. - Data-driven approach, using data to make intelligent decisions and identify product gaps and opportunities for improving user experience and KPIs Show less

    • Israel
    • Security Systems Services
    • Product Lead
      • Jan 2021 - Apr 2022

      - Led the development of a complex and patent-protected algorithm to address a critical pain point among a large customer base (Homeland Security) - Designed, implemented, and monitored a comprehensive go-to-market strategy that contributed to a significant increase in business evaluation. - Defined vision and strategy, set goals (via OKRs, epics, and KPIs) - Maintained a flexible product roadmap that aligns with company goals and customer needs - Guided the product throughout the execution cycle, focusing specifically on analyzing and tailoring our solutions to our users. Show less

    • Israel
    • Armed Forces
    • 700 & Above Employee
    • Product Manager
      • Dec 2018 - Jan 2020

      - Collaborated with UX designers to improve the onboarding experience, leading to a 25% improvement in product use.- Improved user activation by 35% YoY through data analytics and user research.- Directed the product execution cycle, with a focus on analyzing user needs and customizing solutions to meet them.- Conducted research with over 100 users to prioritize new product features.- Contributed to the product backlog, including creating mockups, user stories, acceptance criteria, wireframes, and test cases.- Utilized internal analytics to identify and preemptively address product features associated with customer attrition, reducing monthly churn by 4%. Show less

    • Researcher
      • Apr 2017 - Dec 2018

      - Providing guidance to end users, As well to the Dev & QA.- Providing feedback, estimations and creating a daily synchronization with the unit’s R&D and high-level management, with everything that is related to the project, employees (soldiers), risks, road maps and pipelines.- Project management methods - Planning routines, setting priorities, tasks allocation, daily stand ups, guidance, and delivery.- Analyzed and derived actionable optimizations with the goal of improving user experience.- Provided supporting data for prioritizing new features and initiatives.- Made data accessible by well-defined tracking and processes. Show less

Education

  • Ben-Gurion University of the Negev
    Bachelor's degree, Information Systems
    2020 - 2023

Community

You need to have a working account to view this content. Click here to join now