Liron Shmaya
Product Expert - Technologies at Playtika- Claim this Profile
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Bio
Credentials
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Product-led Certification
Pendo.ioOct, 2022- Nov, 2024 -
Google Project Management: Professional Certificate
GoogleJun, 2022- Nov, 2024 -
Graduated with Honors, Certificate for Product Management
Product ExpertsFeb, 2022- Nov, 2024
Experience
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Playtika
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Israel
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Computer Games
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700 & Above Employee
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Product Expert - Technologies
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Apr 2023 - Present
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Carbonatix
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Israel
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Advertising Services
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1 - 100 Employee
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Lead Product Manager
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Jun 2022 - May 2023
- Took leadership using Agile Methodologies with Product teams, Developers, and Partner teams to comprehend the platform, plan out the product roadmap, identify edge cases and lead 2 product launches. - Strategizing and optimizing the product’s core responsibility. - Designed and pioneered A/B experiments for our product to improve the conversion rate and reduce churn - Worked closely with cross-functional teams to prioritize product features, leading to a significant increase in product usage and adoption. - Identifying opportunities through continuous discovery, analyzing data, and managing sprints. - Data-driven approach, using data to make intelligent decisions and identify product gaps and opportunities for improving user experience and KPIs Show less
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Yael
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Israel
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Security Systems Services
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Product Lead
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Jan 2021 - Apr 2022
- Led the development of a complex and patent-protected algorithm to address a critical pain point among a large customer base (Homeland Security) - Designed, implemented, and monitored a comprehensive go-to-market strategy that contributed to a significant increase in business evaluation. - Defined vision and strategy, set goals (via OKRs, epics, and KPIs) - Maintained a flexible product roadmap that aligns with company goals and customer needs - Guided the product throughout the execution cycle, focusing specifically on analyzing and tailoring our solutions to our users. Show less
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Israeli Military Intelligence
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Israel
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Armed Forces
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700 & Above Employee
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Product Manager
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Dec 2018 - Jan 2020
- Collaborated with UX designers to improve the onboarding experience, leading to a 25% improvement in product use.- Improved user activation by 35% YoY through data analytics and user research.- Directed the product execution cycle, with a focus on analyzing user needs and customizing solutions to meet them.- Conducted research with over 100 users to prioritize new product features.- Contributed to the product backlog, including creating mockups, user stories, acceptance criteria, wireframes, and test cases.- Utilized internal analytics to identify and preemptively address product features associated with customer attrition, reducing monthly churn by 4%. Show less
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Researcher
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Apr 2017 - Dec 2018
- Providing guidance to end users, As well to the Dev & QA.- Providing feedback, estimations and creating a daily synchronization with the unit’s R&D and high-level management, with everything that is related to the project, employees (soldiers), risks, road maps and pipelines.- Project management methods - Planning routines, setting priorities, tasks allocation, daily stand ups, guidance, and delivery.- Analyzed and derived actionable optimizations with the goal of improving user experience.- Provided supporting data for prioritizing new features and initiatives.- Made data accessible by well-defined tracking and processes. Show less
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Education
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Ben-Gurion University of the Negev
Bachelor's degree, Information Systems