Liron Kassner
Product Marketing Manager at easy- Claim this Profile
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Bio
Experience
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easy
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Financial Services
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Product Marketing Manager
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Jul 2021 - Present
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Lokali Community
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Israel
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Technology, Information and Internet
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Director Of Marketing And Community Relations
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Nov 2020 - Jun 2021
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Self-Employed
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Real Estate
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1 - 100 Employee
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Digital Marketing Specialist
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2016 - Nov 2020
As a Digital Marketing Specialist, I work with businesses to create brand awareness, increase sales and client conversion rates. In this role, I manage dozens of end-to-end Digital Marketing-based projects for clients from strategy to execution. Of note, I regularly took clients from zero to a strong digital online presence and visibility, increased brand awareness, enhanced website, and online conversion rates. A client success story that has stuck with me: building an Instagram following– from 0 to 4000 organic followers within a few short months. Show less
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Community Manager
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2018 - 2018
2018 Elections for the Mayor of Tel-Aviv | Assaf Zamir: political candidate , former Deputy Mayor of Tel-Aviv. In this role I gained a significant Increase in supporter numbers attending political meetings and rallies by developing and implementing effective strategy to ensure campaign messages reached voters. Further, I planned and organized more than 100 resident-group events and promoted them on social media. 2018 Elections for the Mayor of Tel-Aviv | Assaf Zamir: political candidate , former Deputy Mayor of Tel-Aviv. In this role I gained a significant Increase in supporter numbers attending political meetings and rallies by developing and implementing effective strategy to ensure campaign messages reached voters. Further, I planned and organized more than 100 resident-group events and promoted them on social media.
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StarTau Tel Aviv University Entrepreneurship Center
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Israel
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Business Consulting and Services
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1 - 100 Employee
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Community Manager
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2017 - 2017
In this job I managed a community of 20,000+ members, owning and executing the road-map for community initiatives. I developed strong cross-functional relationships to keep the community engaged and successful. In addition, I assessed and monitored the performance of community initiatives and implemented continuous improvement measures to maximize effectiveness. One of my proudest achievements was continuously received accolades and positive feedback from managers and community members alike. Show less
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Media Consultant
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2015 - 2016
In this position I wrote media content and communication strategy for the Finance and Capital Markets Department - managing strategy for top-tier national banks and investment houses including ‘Excellence’, ‘Bank Igud’ and ‘Analyst’. In addition I also undertook writing, editing, and distributing communications and press releases, working directly with reporters. Among my achievements was being given responsibility to manage critical, large client accounts for the firm and attaining strong and diverse media exposure for my clients. Show less
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FPCI
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Public Relations and Communications Services
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1 - 100 Employee
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Press Public Relations Officer
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2013 - 2015
In this role I performed end-to-end public relations duties including writing communications and press releases, in English. Partnering with foreign journalists and press such as CNN and NYTimes, I built strong relationships with foreign journalists and accompanied them to professional events and press summits. In this role I performed end-to-end public relations duties including writing communications and press releases, in English. Partnering with foreign journalists and press such as CNN and NYTimes, I built strong relationships with foreign journalists and accompanied them to professional events and press summits.
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Knesset
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Israel
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Government Administration
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200 - 300 Employee
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Communications Assistant
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2013 - 2014
In this internship I assisted the Knesset's General Assembly Spokesman in all written and verbal communications. In this internship I assisted the Knesset's General Assembly Spokesman in all written and verbal communications.
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Education
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The Hebrew University
Bachelor of International Relations and Communication