Liran Cohen

Head of Sales & Marketing at Bettear
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Contact Information
us****@****om
(386) 825-5501
Location
Tel Aviv District, Israel, IL
Languages
  • English Full professional proficiency
  • Hebrew Native or bilingual proficiency
Skills

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Bio

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Credentials

  • Influencing Others
    LinkedIn
    Apr, 2022
    - Nov, 2024
  • Sales Negotiation
    LinkedIn
    Mar, 2022
    - Nov, 2024
  • Sales: Handling Objections
    LinkedIn
    Mar, 2022
    - Nov, 2024
  • B2B Marketing Foundations
    LinkedIn
    Feb, 2022
    - Nov, 2024
  • Cloud Concepts: Hybrid Cloud
    LinkedIn
    Feb, 2022
    - Nov, 2024
  • Negotiation Skills
    LinkedIn
    Feb, 2022
    - Nov, 2024
  • Sales Foundations
    LinkedIn
    Feb, 2022
    - Nov, 2024
  • Business Development Foundations
    LinkedIn
    Jan, 2022
    - Nov, 2024
  • Marketing Foundations
    LinkedIn
    Jan, 2022
    - Nov, 2024
  • Negotiation Foundations
    LinkedIn
    Jan, 2022
    - Nov, 2024
  • Project Management Foundations: Procurement
    LinkedIn
    Jan, 2022
    - Nov, 2024
  • Strategic Thinking
    LinkedIn
    Jan, 2022
    - Nov, 2024

Experience

  • Bettear
    • Israel
    • Software Development
    • 1 - 100 Employee
    • Head of Sales & Marketing
      • Mar 2023 - Present

      • Developing a comprehensive sales strategy and Creating marketing plans, assimilating the company’s brand awareness, identifying new key markets, and Reviewing performance according to KPIs. • Cultivating positive relationships with customers, understanding their needs, and being involved in meetings with key stakeholders. • Monitoring changes in the industry and leveraging them into business opportunities, keeping industry trends and practices, and acting as a business focal point at major industry events, conferences, or trade shows. • Establishing a CRM system, including guidelines to assimilate and streamline workflows, and share data that can be used to improve business processes. Show less

  • InnerCloud
    • Israel
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Account Executive
      • Mar 2022 - Mar 2023

      • Managing robust B2B sales pipeline including selling SaaS Solutions, generating leads and Marketing initiatives. • Acting as the main focal point and work closely with customers, while increasing activity with them and adding value. • making individual introductions, sending quotes, closing deals, and handles any negotiation requirements for contract terms. • Using in depth knowledge of company technology and services to provide customers unique tools, that will improve their cloud performance, spending, visibility, control, and automation. • Managing the company page in LinkedIn, Writing compelling, informational, and optimized marketing content for landing pages and articles, in collaboration with the Marketing division in Matrix. Show less

  • A.L Marketing
    • Director of Sales & Marketing
      • 2013 - 2021

      • Meeting and exceeding expectations, of all quarterly and annual sales quotas.• Implementing marketing plans that align with company’s business goals and identifying effective growth strategies.• Exploring opportunities with new prospects and upselling activities for existing customers.• Creating content for new sales campaigns, Negotiating terms and marketing budgets.• assimilating working methods, and optimization of work processes.

    • Procurement Specialist
      • 2010 - 2013

      • Large-scale annual budget management, resource allocation and performance control.• Planning and executing of procurement processes and controlling of compliance with contract conditions.• Vendor management including optimizing procedures, reduce company costs and improve terms.

  • Mordechai Shrenzel Law Offices
    • Legal Intern
      • 2008 - 2009

      • Preparation of legal documents and materials for submission in the courts, including attendance at hearings. • Participation in mediation meetings, assistance in conducting negotiations and legal assistance. • Drafting and Preparation of contracts, Statements, lawsuits, and legal summaries. • Preparation of legal documents and materials for submission in the courts, including attendance at hearings. • Participation in mediation meetings, assistance in conducting negotiations and legal assistance. • Drafting and Preparation of contracts, Statements, lawsuits, and legal summaries.

  • Israel Defense Forces
    • Israel
    • Armed Forces
    • 700 & Above Employee
    • Military Service
      • 2001 - 2005

      • Company commander • Chief Training Officer Officers Course (Graduation with honors) • Investigator • Company commander • Chief Training Officer Officers Course (Graduation with honors) • Investigator

Education

  • The College of Management Academic Studies
    Master of Business Administration (M.B.A.)
    2011 - 2013
  • Israel Bar Association
    license of Israel Bar association, Law
    2009 - 2009
  • Ono Academic College
    Bachelor of Laws (LL.B.), Law
    2005 - 2008

Community

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