Experience

尼尔森IQ中国

• China
• Information Services
• 1 - 100 Employee

• Senior Analyst

  • Sep 2017 - Present

  Served clients major in dairy (IMF and normal temperature milk), Personal Care and snacks. • Sales Effectiveness Commercial Team Dec 2018 – Present Managed the delivery consulting projects and designed analytical solutions for online and offline pricing & promotion strategy, online media multi-touch attribution, sales and distribution performance, and in-store SKU optimization, etc. • MTA Team (Multi-Touch-Attribution Team) April 2018 – Dec 2018 Used R to analyze tens of millions of user-level data to provide sales and media evaluation analysis in e-commerce platform; Optimized media touch point effectiveness through CTR, conversion rate and search keywords; Analyzed user group profile through geographic and demographic information; Offered internal and external media effectiveness and buyer’s view path. Provided monthly tracking dashboard with total brand/user per order sales information, user group profile, and media click & exposure information. • Sales Effectiveness Solution Team Seq 2017 – Mar 2018 Supported offline sales promo and media drivers’ analysis; analyzed various media sales contribution, efficiency, effectiveness and ROI; provided simulation scenarios with desired investment changes. Show less