Experience

Beatnik

• Brazil
• Retail Apparel and Fashion
• 1 - 100 Employee

• Director Of Ecommerce

  • Feb 2019 - Present

  💡 Global eCommerce ethical fashion brand with operations in Canada, Brazil and USBeatnik & Sons is an ethical fashion brand that sells backpacks and leather goods direct to the customer. I am currently responsible for all the eCommerce strategies as well as business development and management. The strategies created for the brand are responsible for taking the bootstrapped company to 20,000 backpacks sold directly to the customer in less than 3 years.

• Head Of Ecommerce

  • Sep 2016 - Feb 2019



Fashion Zone

• Canada
• Higher Education
• 1 - 100 Employee

• Ecommerce Startup Mentor

  • Jan 2021 - Present

  💡 The Fashion Zone is an interdisciplinary incubator that provides growth and funding opportunities that ignite and inspire fashion innovation in Canada.Works as a mentor to companies and students, focusing mentorships in:E-Commerce, Digital marketing, website management, email, web analytics tools, SEM, display media and social media, as well as holistic cross-channel media strategies and activation plans.



Paso Educação

• Brazil
• E-learning

• Member Board Of Directors, Founder

  • Oct 2015 - Present

  💡 Brazilian EdTech startup that develops customized e-learning platforms and solutions to companies of all sizes.Founded the e-learning company that focuses on developing technology and content to brands such as Pearson Education, Itau Bank, Electrolux amongst others.



UNICURITIBA

• Brazil
• Higher Education
• 100 - 200 Employee

• Professor

  • Feb 2007 - Feb 2019

  💡 Brazilian private university.Taught creativity and strategy related classes on the following courses:. Advertising. Marketing. Graphic Design. Live Marketing



Grupo Bitcoin Banco

• Brazil
• Financial Services
• 1 - 100 Employee

• Creative Director

  • Jan 2016 - Sep 2016

  💡 Brazilian cryptocurrency and blockchain leader with an ecosystem of five different blockchain-based companies.Managed a team of 13 professionals from creative to video production focusing mainly on e-commerce and branding at the company's in-house creative department.

• Marketing Manager

  • Jan 2015 - Sep 2016

  Responsible for the digital, e-commerce and experience marketing strategy that helped the brand becoming the leader in the Brazilian cryptocurrency market.



Gazeta do Povo

• Brazil
• Newspaper Publishing
• 200 - 300 Employee

• Senior Digital Product Manager

  • Nov 2014 - Sep 2016

  💡 Brazilian newsmedia giant with over 30 million monthly views across online and offline platforms.Managed a team of 5 and as a Product Manager on the challenge to restructure the company's subscribers club and build communications with its 35.000 subscribers. Tied together with a multi-skilled team of professionals from marketing, sales, technology and content.

• Marketing Manager

  • Apr 2012 - Nov 2014

  💡 Brazilian newsmedia giant with over 30 million monthly views across online and offline platforms.Managed a team of 7 and as a Marketing Manager, brought creativity and processes to the Special Projects Division of the 5th biggest Newsmedia company in Brazil overlooking and connecting in 5 different brands:- Gazeta do Povo- Gazeta Maringá- Jornal de Londrina- Paraná Online- Tribuna do ParanáDuring this period had key roles in:• Identifying business opportunities, creating media solutions and the ROI of each project.• Introduced new processes adapting the PMBOK to mkt needs.• Managed the unit creative work working as a Creative Director for an in-house team.• Managed the work of 3 different advertising agencies that helped communicate in ATL, BTL and digital.



Plah Live Marketing

• Advertising Services

• Executive Creative Director

  • Feb 2009 - Feb 2012

  💡 Brazilian events and live marketing agency.Managed a strategic team of 4 and as a manager and creative director, the agency was founded and grew up to the point of conquering 2 Agency of the Year awards for Live Marketing at the Globes Awards. His work has been honoured multiple times by AMPRO, the Brazilian Live Marketing association.



Exclam Comunicação.

• Advertising Services
• 1 - 100 Employee

• Executive Creative Director/Partner

  • Nov 2006 - Jan 2009

  💡 Brazilian advertising agency.Managed a team of 17 and as a partner and creative director, helped the agency to grow its revenue and client portfolio by more than 150% winning Agency of the Year awards. His work has been honored multiple times by the Luerzer's Archive Magazine.



Maiden Lane

• United States
• Venture Capital & Private Equity
• 1 - 100 Employee

• Art Director

  • Jan 2006 - Nov 2006

  💡 San Francisco-based creative boutique and advertising agency.Worked as an art director for brands like: . Del Monte Foods. Robert Mondavi/Woodbridge. Applied Underwriters. Fisher Price



Exclam Comunicação.

• Advertising Services
• 1 - 100 Employee

• Art Director

  • Jan 2002 - Sep 2004

  💡 Brazilian advertising agency.Worked as an Art Director helping to build brands like Volvo Trucks for Latin America and Brazilian brands on retail, newsmedia, telecom amongst many others.



DM9DDB

• Assistant Art Director

  • Jan 2001 - Dec 2001

  💡 Global advertising agency.Worked as a designer/art director for brands like:. Honda. Lucky Strike. Telefonica. TAM . Itaú Bank