Experience

Alchemy

• United States
• Software Development
• 100 - 200 Employee

• Freelance SEO Strategist & Writer

  • Sep 2022 - Present

  My role with Alchemy is multi-faceted as most marketing roles in Web3 are. Over the last 12 months, I have been responsible for: - Editorial calender management, outlining and publishing via Webflow for Alchemy's semantic SEO campaign. We publish over 80 high-quality pieces of content networks per month and I was responsible for all parts of the process, outlining, quality control and publishing via Webflow. - Launch of Alchemy's dApp store --- the ultimate application resource for Web3… Show more My role with Alchemy is multi-faceted as most marketing roles in Web3 are. Over the last 12 months, I have been responsible for: - Editorial calender management, outlining and publishing via Webflow for Alchemy's semantic SEO campaign. We publish over 80 high-quality pieces of content networks per month and I was responsible for all parts of the process, outlining, quality control and publishing via Webflow. - Launch of Alchemy's dApp store --- the ultimate application resource for Web3. My core responsibilities were SEO + content for the store, publishing over 1000 pages in a span of 2.5 months. We received over 50k visitors within a week of the launch + PR from leading news organizations such as Coindesk. Currently, we rank on most major Web3 resource keywords + bring in about 100k+ targeted traffic a month. - Overall SEO strategy + audit for the dApp store + analyst program - QCing translations for Alchemy's developer documentation I currently spearhead the Alchemy dApp store project. I'm responsible for QC + content management of existing entries and anywhere between 40-100+ user-generated entries on the dApp store. Show less



Ledger

• France
• Computer and Network Security
• 400 - 500 Employee

• Freelance Content Writer

  • May 2022 - Present

  As a part of Ledger Academy, I write content for the leading crypto hardware wallet, storing over 20% of total crypto wallets. Ledger is the wallet of choice to keep high-value crypto assets safe and secure, and I communicate their mission to the world. For Ledger, I collaborate and write 3-4 SEO educational pieces a month. I am one of the lead writers in Ledger's December SEO campaign for the Academy, where we have 3xed traffic from 11,000 to 38,000 within 6 months. Ledger's… Show more As a part of Ledger Academy, I write content for the leading crypto hardware wallet, storing over 20% of total crypto wallets. Ledger is the wallet of choice to keep high-value crypto assets safe and secure, and I communicate their mission to the world. For Ledger, I collaborate and write 3-4 SEO educational pieces a month. I am one of the lead writers in Ledger's December SEO campaign for the Academy, where we have 3xed traffic from 11,000 to 38,000 within 6 months. Ledger's brand voice is fun and approachable, so I ensure my articles are engaging, conversational while being technically accurate. Many of my articles rank on top 10 for their keywords, here is some of my best work: https://www.ledger.com/academy/topics/crypto/understanding-ethereum-virtual-machine-evm https://www.ledger.com/academy/what-is-zero-knowledge-proof https://www.ledger.com/academy/topics/blockchain/what-is-arbitrum Show less



OKX

• IT Services and IT Consulting
• 700 & Above Employee

• Freelance Content Manager & Writer

  • Jul 2021 - Jun 2023

  Remote My SEO strategy + content helped OKX increase their traffic by 700% from 20K to 150K per month. As part of the growth team for over 2 years, I: - Wrote SEO-optimized explainer guides for the OKX Academy - Managed and delivered over 200+ pieces of SEO-optimized content for coin and geo specific pages, such as "What is Solana", "how to buy Solana in US" etc. - Conducted keyword research to identify content gaps in their SEO strategy based on competitor data & market trends. - Managed… Show more My SEO strategy + content helped OKX increase their traffic by 700% from 20K to 150K per month. As part of the growth team for over 2 years, I: - Wrote SEO-optimized explainer guides for the OKX Academy - Managed and delivered over 200+ pieces of SEO-optimized content for coin and geo specific pages, such as "What is Solana", "how to buy Solana in US" etc. - Conducted keyword research to identify content gaps in their SEO strategy based on competitor data & market trends. - Managed a cross-functional team of over 5 writers + editors Show less



Spiritwish

• India
• Advertising Services
• 1 - 100 Employee

• Chief Content Strategist & Manager

  • Jul 2020 - Jun 2023

  Spiritwish is an SEO & user-first content writing agency, but not just in the traditional sense. We build your content. We build your brand. We build businesses. And most importantly, we build dreams. We are proud to be a fully remote organization. We don’t care about degrees, we care about skills and industry experience. Our writers are carefully curated through intensive tests, interviews and mentored by professional editors and writers. My love for writing and… Show more Spiritwish is an SEO & user-first content writing agency, but not just in the traditional sense. We build your content. We build your brand. We build businesses. And most importantly, we build dreams. We are proud to be a fully remote organization. We don’t care about degrees, we care about skills and industry experience. Our writers are carefully curated through intensive tests, interviews and mentored by professional editors and writers. My love for writing and freelancing started when I was 13. And Spiritwish has helped me expand and explore that. Responsibilities: Team Management: Hired, trained, and mentored over 120+ team members to produce SEO-optimized, on-brand content for our clients. Project Management: Managed, and executed over 10,000+ orders (and counting!). Our writeups have been featured in blogs with over 100k+ readers per month. Marketing: Client acquisition (affiliate websites, blogs to Fortune 500 companies!) via cold and warm outreach, SEO, freelance networks, and referrals. Automation: Streamlining business workflows by identifying redundant processes, creating SOPs, and writing scripts to automate them with a direct impact on profitability. - Tech Stack: Python, Django, Javascript, Google Scripts, Trello, Zapier. Brand Strategy & Copywriting: www.spiritwish.co. Show less



Blockworks

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Freelance Crypto Content Writer

  • May 2022 - Feb 2023

  - Wrote long-form sponsored blogposts for Figment, Algorand, Parcl etc via Blockworks - Collaborated on edits with the editor and the respective teams



CoinDesk

• United States
• Media Production
• 100 - 200 Employee

• Freelance Crypto Writer

  • Oct 2022 - Jan 2023

  - Wrote in-depth journalistic pieces for Consensus Magazine's Theme Weeks, specifically the Tax Week & All Year week - Interviewed and reported on-ground sources in India, and other countries such as US, UK, Nigeria etc.



Hedgehog

• United States
• Investment Management
• 1 - 100 Employee

• Freelance Content Writer & Managing Editor

  • Sep 2021 - Sep 2022

  I've been the managing editor of https://blog.hedgehog.app/, where I line-edited and published contributor posts. I helped journalists pick interview subjects, and develop the story. My KPIs included generating engagement through their newsletter and social media. We achieved significant engagement through newsletter clicks and social media. I helped reduce bounce time & increased social media engagement (50+ retweets & 100+ likes for 2 interview-based pieces).



Hekkup AB

• Sweden
• Advertising Services

• Content Strategist & Business Process Manager

  • Aug 2020 - Aug 2021

  Remote - Sweden - Streamlining Business Processes and automating them, saving over 20-30 hours of manual work/week. - Content strategy + Keyword Research for websites, both for clients and managing projects of over 100k+ words and $3k+/mo in revenue. - Writing landing pages, and managing a team of writers.



Dell Technologies

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Software Engineer

  • Jul 2019 - Jul 2020

  Bangalore Part of the EMS (Environment management services) team and looking over: - Automation via python scripts to reduce manual work and increase efficiency, saving manual monitoring - Development of an effective user management tool, saving over 20 hours of manual work/week - Development of a deployment tool saving 10 hours/release. - Incorporating new technologies such as RPA, AI/ML to existing stack - Catchpoint script implementation - Troubleshooting at an application level -… Show more Part of the EMS (Environment management services) team and looking over: - Automation via python scripts to reduce manual work and increase efficiency, saving manual monitoring - Development of an effective user management tool, saving over 20 hours of manual work/week - Development of a deployment tool saving 10 hours/release. - Incorporating new technologies such as RPA, AI/ML to existing stack - Catchpoint script implementation - Troubleshooting at an application level - Worked as a part of the EMS team and was responsible for building a tool to automate incident to defect correlation and drive effective troubleshooting of defects on an environment level. Integrated chatbot to streamline the process further. Show less



Eder AI

• Blockchain Developer

  • Dec 2017 - Jan 2018

  Virtual Creation of a Ethereum based smart contract based file verification and proof of existence system integrations of existing APIs like Stroj, PoE etc. ERC20 token development and its corresponding token economics.