CMO & BizDev

• May 2021 - Present

My role is to lead our business development and marketing efforts to drive growth and innovation for our company. Working with cross-functional teams, I align business objectives with market trends and customer needs. Key Responsibilities: Employ a range of marketing strategies, such as digital marketing, social media, events, and content marketing, to enhance brand recognition, generate leads, and boost customer interaction. Oversee the creation and implementation of the marketing strategy, which encompasses budget distribution and projection. Optimize marketing campaigns, increase ROI, and improve performance using data-driven insights. Collaborate with cross-functional teams to identify and evaluate new business opportunities, develop strategic partnerships, and drive business growth. Show less

Community Leader

• Oct 2017 - Present

As a Community Leader, I manage and grow our online communities, build engagement and loyalty among our members, and drive business growth. Key Responsibilities: Increase membership and engagement in our Facebook group by leveraging social media marketing techniques. Provide high-quality, engaging content to our blog that resonates with our target audience and drives traffic to our website. Utilize various technologies, including custom bots, API connections, and other automation tools, to create a seamless and engaging experience for our community members. Identify areas for improvement and optimize our community-building efforts by monitoring and analyzing community metrics, such as engagement rates, sentiment, and membership growth. Show less

Product Marketing Advisor

• Dec 2021 - Jan 2023

I provide strategic guidance and tactical support to drive product growth and market success. I work collaboratively with clients to develop and execute product marketing strategies that deliver measurable results. Key Responsibilities: Conduct market research and competitive analysis to identify market trends and opportunities and develop go-to-market strategies for new and existing products. Drive product adoption and revenue growth, executing product launch plans, including messaging, positioning, and sales enablement materials. Align pricing strategies with market demand and competitive positioning to maximize revenue and profitability. Create and execute marketing campaigns across multiple channels to drive brand awareness, lead generation, and sales, including digital marketing, social media, events, and content marketing. Provide ongoing support and guidance, including performance tracking, reporting, and optimization, to ensure the success of product marketing initiatives. Show less

Vice President Operations

• Feb 2020 - Apr 2021

I oversee company operations to drive business growth and operational excellence. I work closely with cross-functional teams to ensure we deliver on our customer commitments and drive operational efficiencies.Key Responsibilities:Improve processes and manage costs by developing and implementing operational strategies.Work collaboratively with cross-functional teams to ensure operational alignment with business objectives, including sales, marketing, and finance.Develop and execute the annual operations plan, including budget allocation, forecasting, and reporting.Identify and evaluate strategic partnerships and outsourcing opportunities to optimize operations and drive business growth. Show less

Head of Performance Marketing

• Mar 2015 - Feb 2020

As the Head of Performance Marketing, I lead and execute our digital marketing strategies to drive growth and revenue. I work closely with cross-functional teams to ensure our campaigns are aligned with our business objectives and drive measurable results.Key Responsibilities:Utilize data-driven insights to optimize campaigns, increase ROI, and drive continuous improvement in campaign performance.Led the development and execution of the annual digital marketing plan, including budget allocation, forecasting, and reporting on key performance metrics.Manage and mentor a team of digital marketing professionals, providing guidance on campaign optimization, tracking and reporting, and staying up to date with the latest industry trends and best practices. Show less

Lecturer in Marketing

• Apr 2019 - Apr 2021

Responsible for delivering high-quality teaching, research, and engagement activities in marketing. I work collaboratively with colleagues to develop and deliver innovative and engaging curricula that reflect the latest industry trends and research developments. Key Responsibilities: Develop course materials, including lecture slides, syllabi, and assessment criteria, to ensure the quality and relevance of teaching and learning activities. Engage with industry partners to develop collaborations and consultancies and integrate industry-relevant knowledge and skills into teaching. Guide and mentor students and contribute to student recruitment and retention activities to ensure a positive learning experience for all students. Show less

Co-Founder

• Feb 2014 - Jan 2020

Project Manager

• Sep 2013 - Apr 2015