Lionel Lassalle
Founder & CEO at Cruncho- Claim this Profile
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English Full professional proficiency
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French Native or bilingual proficiency
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Swedish Full professional proficiency
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Spanish Limited working proficiency
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German Elementary proficiency
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Greek, Ancient Elementary proficiency
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Latin Elementary proficiency
Topline Score
Bio
Magali Girard
Lionel is a wonderful person to work with. He leads his team with passion and Cruncho with a strong vision. I started my internship and a just couple days in, I already felt like a permanent member thanks to his trust in my work and his constructive feedback. Thanks to his background in marketing, Lionel was a perfect mentor for me to expand my skillset and learn while creating. He is a great listener, who gives everyone great responsibility and opportunities to grow within Cruncho - I could not recommend him enough!
Kyle Vanlerberghe
I completed my 4 month internship (+1 month extra) at Cruncho and couldn't be more happy. Working under and mostly with Lionel was a unique experience. His people management, vision and enthusiasm made such a positive impact on me. During this period he gave me a lot of confidence, feedback moments and interesting challenges. I didn't only have a great experience working with Lionel, I also gained a true friend who made my time in Stockholm unforgettable.
Magali Girard
Lionel is a wonderful person to work with. He leads his team with passion and Cruncho with a strong vision. I started my internship and a just couple days in, I already felt like a permanent member thanks to his trust in my work and his constructive feedback. Thanks to his background in marketing, Lionel was a perfect mentor for me to expand my skillset and learn while creating. He is a great listener, who gives everyone great responsibility and opportunities to grow within Cruncho - I could not recommend him enough!
Kyle Vanlerberghe
I completed my 4 month internship (+1 month extra) at Cruncho and couldn't be more happy. Working under and mostly with Lionel was a unique experience. His people management, vision and enthusiasm made such a positive impact on me. During this period he gave me a lot of confidence, feedback moments and interesting challenges. I didn't only have a great experience working with Lionel, I also gained a true friend who made my time in Stockholm unforgettable.
Magali Girard
Lionel is a wonderful person to work with. He leads his team with passion and Cruncho with a strong vision. I started my internship and a just couple days in, I already felt like a permanent member thanks to his trust in my work and his constructive feedback. Thanks to his background in marketing, Lionel was a perfect mentor for me to expand my skillset and learn while creating. He is a great listener, who gives everyone great responsibility and opportunities to grow within Cruncho - I could not recommend him enough!
Kyle Vanlerberghe
I completed my 4 month internship (+1 month extra) at Cruncho and couldn't be more happy. Working under and mostly with Lionel was a unique experience. His people management, vision and enthusiasm made such a positive impact on me. During this period he gave me a lot of confidence, feedback moments and interesting challenges. I didn't only have a great experience working with Lionel, I also gained a true friend who made my time in Stockholm unforgettable.
Magali Girard
Lionel is a wonderful person to work with. He leads his team with passion and Cruncho with a strong vision. I started my internship and a just couple days in, I already felt like a permanent member thanks to his trust in my work and his constructive feedback. Thanks to his background in marketing, Lionel was a perfect mentor for me to expand my skillset and learn while creating. He is a great listener, who gives everyone great responsibility and opportunities to grow within Cruncho - I could not recommend him enough!
Kyle Vanlerberghe
I completed my 4 month internship (+1 month extra) at Cruncho and couldn't be more happy. Working under and mostly with Lionel was a unique experience. His people management, vision and enthusiasm made such a positive impact on me. During this period he gave me a lot of confidence, feedback moments and interesting challenges. I didn't only have a great experience working with Lionel, I also gained a true friend who made my time in Stockholm unforgettable.
Credentials
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Facebook Power Editor ad platform
Design, launch and optimize social campaigns (trained by Facebook)Apr, 2014- Nov, 2024 -
Leadership development program
Selected to be part of an internal leadership training program including mentoring, peer coaching, self-assessment, master classes and workshops.Jan, 2012- Nov, 2024 -
Social Media
Develop marketing strategies; build, grow and manage communities around a brand.Feb, 2011- Nov, 2024 -
Care training
Volunteer in a crisis; perform under exceptional circumstances and dealing with victims.Sep, 2010- Nov, 2024 -
Adobe InDesign
Software application for creation and lay out of periodical publications and print media.Mar, 2010- Nov, 2024 -
Effective communication
Techniques for leading discussions, chairing meetings, coaching employees.Jun, 2008- Nov, 2024 -
Team management
Techniques, processes and tools for organizing and leading a team.Jun, 2007- Nov, 2024 -
Internal Auditor Certification
License to assess the quality of service delivered to customers.Mar, 2006- Nov, 2024 -
ERFA group
Regular meetings with other companies’ Social Media Managers to share experience.May, 2012- Nov, 2024
Experience
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Cruncho
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Sweden
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Software Development
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1 - 100 Employee
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Founder & CEO
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Jun 2015 - Present
Shaping the future of hyperlocal discovery. We are a B2B2C tech startup company empowering our clients' users with hyperlocal personalized city guides & cutting edge event calendars in 11 countries. Our vision is to become the world’s leading platform for predictively matching locals and travelers with places, activities and events while accelerating serendipity among them. Please visit http://cruncho.com to learn more. Shaping the future of hyperlocal discovery. We are a B2B2C tech startup company empowering our clients' users with hyperlocal personalized city guides & cutting edge event calendars in 11 countries. Our vision is to become the world’s leading platform for predictively matching locals and travelers with places, activities and events while accelerating serendipity among them. Please visit http://cruncho.com to learn more.
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La French Tech Nordics
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Sweden
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International Affairs
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Board Member
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Sep 2020 - Sep 2022
Created by the French Government in 2013, La French Tech is a global networking movement promoting the French innovation ecosystems globally. I was a board member and an ambassador at La French Tech Nordics. Learn more at https://lafrenchtech.com/en/community/nordics/ Created by the French Government in 2013, La French Tech is a global networking movement promoting the French innovation ecosystems globally. I was a board member and an ambassador at La French Tech Nordics. Learn more at https://lafrenchtech.com/en/community/nordics/
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KLM Royal Dutch Airlines
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Netherlands
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Airlines and Aviation
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700 & Above Employee
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Social Marketing & Co-Branding Manager
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Jan 2011 - May 2015
SOCIAL MARKETING Context: KLM #1 most socially devoted (Socialbakers 2014) and #21 most social (Headstream 2012) global brand. • Design and implement the social marketing and commerce strategies for North Europe, develop social products, roll out commerce and fan acquisition campaigns, manage online reputation, and create online events to engage with followers and brand ambassadors. • Start & lead the Nordic Social Media Hub team composed of 9 collaborators in charge of content and… Show more SOCIAL MARKETING Context: KLM #1 most socially devoted (Socialbakers 2014) and #21 most social (Headstream 2012) global brand. • Design and implement the social marketing and commerce strategies for North Europe, develop social products, roll out commerce and fan acquisition campaigns, manage online reputation, and create online events to engage with followers and brand ambassadors. • Start & lead the Nordic Social Media Hub team composed of 9 collaborators in charge of content and customer relations for Sweden, Norway, Denmark and Finland. Best achievements include: • From zero to 380,000 Facebook Nordic fans • Success campaigns KLM Christmas Calendar and KLM What’s Your Inspiration (Second best Social Media campaign 2011 within KLM globally). • Creation, coordination and launch of two advanced social products made in Sweden: - www.travelpredictions.com. Released in 23 countries. Best Social Media campaign 2012 within KLM globally and selected as an Official Honoree in the 17th Webby Awards. - www.klmdreamcatcher.com. Released in 60 countries. Won the KLM Innovation Award 2013, Customer Online, awarded by KLM's President and CEO. • Speaker at various digital marketing conferences and events globally. CO-BRANDING • Responsible for the development of new partnership deals with other brands (AddNature, Arlanda Express, Avis, Booking.com, Disney, France Montagnes, Isabella Löwengrip, Jordan, National Geographic, Nestlé, SATS, Sony Pictures, Spotify, TripAdvisor, 20th Century Fox, Yelp.com, etc.). Best achievements include: • Initiation of a durable partnership with wildlife film maker and National Geographic photographer Mattias Klum: support Mattias’ expeditions (Borneo, Papua New Guinea, Kenya…), organize events (lectures, photo workshops…), and online innovative social contests (Facebook, Instagram), as part of our global CSR strategy (AFKL most sustainable airline globally ten years in a row).
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Senior Digital Marketing Strategist
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Jan 2008 - Dec 2010
Responsible for an 800-K€ annual online marketing budget. Coordinated and supervised: Business to Consumers (airfrance.com, klm.com – 8 websites). • Media booking, banner creation for display (CPM, CPC, CPA) and affiliation networks, Search Engine Advertising, e-newsletters preparation and distribution (1,120,000 members), deals with metasearch sites, launch of tactical campaigns and online contests, social media strategy, performance analysis. Business to Trade (afkl.biz… Show more Responsible for an 800-K€ annual online marketing budget. Coordinated and supervised: Business to Consumers (airfrance.com, klm.com – 8 websites). • Media booking, banner creation for display (CPM, CPC, CPA) and affiliation networks, Search Engine Advertising, e-newsletters preparation and distribution (1,120,000 members), deals with metasearch sites, launch of tactical campaigns and online contests, social media strategy, performance analysis. Business to Trade (afkl.biz, flightclub.se) • Responsible for the launch, administration and promotion of the websites dedicated to travel agents. • Updated, animated (newsletter, widget, quiz, new functionalities) & promoted (campaigns, giveaways). • Launched new features as an info pop-up widget and a chat function with the customer care agents. Best achievements include: Initiation of co-brandings with music industry, hotels and media: created event websites for Lisa Ekdahl, Kent, Britney Spears, Taylor Swift, and Funk Unit in support of Doctors Without Borders. • Partnerships increased exposure, email address acquisition, sales, and resulted in brand enhancement and signing of new corporate contracts, all with an unusually low budget.
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Air France
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France
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Airlines and Aviation
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700 & Above Employee
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Quality of Service Manager & Purchasing Manager
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Jun 2004 - Dec 2007
Quality of Service Manager • Set-up strategies to improve the quality of service provided to customers, analysed “mystery shopper” audits, held quality meetings with regional managers and set-up and followed-up with action plans. • Managed 4 collaborators based in Stockholm, Copenhagen, Oslo and Gothenburg. Purchasing Manager, in charge of a 4-M€ annual budget. • Organized invitations for tender, negotiated and followed-up contracts with suppliers. • Managed 3 collaborators… Show more Quality of Service Manager • Set-up strategies to improve the quality of service provided to customers, analysed “mystery shopper” audits, held quality meetings with regional managers and set-up and followed-up with action plans. • Managed 4 collaborators based in Stockholm, Copenhagen, Oslo and Gothenburg. Purchasing Manager, in charge of a 4-M€ annual budget. • Organized invitations for tender, negotiated and followed-up contracts with suppliers. • Managed 3 collaborators based in Copenhagen, Oslo and Helsinki. Best achievements include: Air France-KLM merger: Project Leader for the consolidation of 8 North European offices. • Developed synergies, strategies and supervised their deployment, resulting in a 6-M€ annual saving. Show less Quality of Service Manager • Set-up strategies to improve the quality of service provided to customers, analysed “mystery shopper” audits, held quality meetings with regional managers and set-up and followed-up with action plans. • Managed 4 collaborators based in Stockholm, Copenhagen, Oslo and Gothenburg. Purchasing Manager, in charge of a 4-M€ annual budget. • Organized invitations for tender, negotiated and followed-up contracts with suppliers. • Managed 3 collaborators… Show more Quality of Service Manager • Set-up strategies to improve the quality of service provided to customers, analysed “mystery shopper” audits, held quality meetings with regional managers and set-up and followed-up with action plans. • Managed 4 collaborators based in Stockholm, Copenhagen, Oslo and Gothenburg. Purchasing Manager, in charge of a 4-M€ annual budget. • Organized invitations for tender, negotiated and followed-up contracts with suppliers. • Managed 3 collaborators based in Copenhagen, Oslo and Helsinki. Best achievements include: Air France-KLM merger: Project Leader for the consolidation of 8 North European offices. • Developed synergies, strategies and supervised their deployment, resulting in a 6-M€ annual saving. Show less
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Jive Records
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Music
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1 - 100 Employee
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Senior Product Manager
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Mar 2000 - Jan 2003
Artists: Britney Spears, Justin Timberlake, Robyn, *NSYNC, Backstreet Boys, Sita, and more. Responsible for a 2-M€ annual marketing budget and a 12-M€ annual revenue. Elaborated marketing strategies for album, single and video releases on the French market. Managed 2 marketing assistants. Coordinated and supervised: • Design and manufacture of artworks, sales sheets, media kits and in-store displays. • Advertising campaigns: media booking, TV, radio, press and… Show more Artists: Britney Spears, Justin Timberlake, Robyn, *NSYNC, Backstreet Boys, Sita, and more. Responsible for a 2-M€ annual marketing budget and a 12-M€ annual revenue. Elaborated marketing strategies for album, single and video releases on the French market. Managed 2 marketing assistants. Coordinated and supervised: • Design and manufacture of artworks, sales sheets, media kits and in-store displays. • Advertising campaigns: media booking, TV, radio, press and billboards copywriting and creation. • Sales promotions, media and retailer partnerships. • Artist promotional tours and events (interviews, press conferences, live showcases). • Music video shootings, photo sessions, TV and radio shows recordings. Best achievements include: • Britney Spears: 1.6 million albums, 3 million singles and 100,000 videos sold in 3 years. Lenticular collector contest card inserted in 200,000 albums, self-financed thanks to the participation of 75,000 fans. • Development of a new French artist: Priscilla, 1 million albums sold in 1.5 years. Show less Artists: Britney Spears, Justin Timberlake, Robyn, *NSYNC, Backstreet Boys, Sita, and more. Responsible for a 2-M€ annual marketing budget and a 12-M€ annual revenue. Elaborated marketing strategies for album, single and video releases on the French market. Managed 2 marketing assistants. Coordinated and supervised: • Design and manufacture of artworks, sales sheets, media kits and in-store displays. • Advertising campaigns: media booking, TV, radio, press and… Show more Artists: Britney Spears, Justin Timberlake, Robyn, *NSYNC, Backstreet Boys, Sita, and more. Responsible for a 2-M€ annual marketing budget and a 12-M€ annual revenue. Elaborated marketing strategies for album, single and video releases on the French market. Managed 2 marketing assistants. Coordinated and supervised: • Design and manufacture of artworks, sales sheets, media kits and in-store displays. • Advertising campaigns: media booking, TV, radio, press and billboards copywriting and creation. • Sales promotions, media and retailer partnerships. • Artist promotional tours and events (interviews, press conferences, live showcases). • Music video shootings, photo sessions, TV and radio shows recordings. Best achievements include: • Britney Spears: 1.6 million albums, 3 million singles and 100,000 videos sold in 3 years. Lenticular collector contest card inserted in 200,000 albums, self-financed thanks to the participation of 75,000 fans. • Development of a new French artist: Priscilla, 1 million albums sold in 1.5 years. Show less
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Virgin
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United Kingdom
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Venture Capital and Private Equity Principals
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700 & Above Employee
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International Marketing Director Assistant
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Oct 1999 - Dec 1999
Artists: David Bowie, George Michael, Iggy Pop, Lene Marlin. Assisted with the album releases and organization of promotional tours. Artists: David Bowie, George Michael, Iggy Pop, Lene Marlin. Assisted with the album releases and organization of promotional tours.
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Virgin
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United Kingdom
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Venture Capital and Private Equity Principals
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700 & Above Employee
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National Product Managers Assistant
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Mar 1999 - Aug 1999
Artists: Manu Chao, Stephan Eicher, Axelle Red, Julien Clerc, Brigitte Fontaine, Etienne Daho, Cassius, Alain Souchon, Les Négresses Vertes. Assisted with the album and single releases and coordinated: • Design and manufacture artworks and media sheets. • Radio, press and street advertising campaigns. • Partnerships, contests and events (private concerts, release parties). Best achievements include: winner of the school Best Training Report Award. Was eventually offered… Show more Artists: Manu Chao, Stephan Eicher, Axelle Red, Julien Clerc, Brigitte Fontaine, Etienne Daho, Cassius, Alain Souchon, Les Négresses Vertes. Assisted with the album and single releases and coordinated: • Design and manufacture artworks and media sheets. • Radio, press and street advertising campaigns. • Partnerships, contests and events (private concerts, release parties). Best achievements include: winner of the school Best Training Report Award. Was eventually offered a job. Show less Artists: Manu Chao, Stephan Eicher, Axelle Red, Julien Clerc, Brigitte Fontaine, Etienne Daho, Cassius, Alain Souchon, Les Négresses Vertes. Assisted with the album and single releases and coordinated: • Design and manufacture artworks and media sheets. • Radio, press and street advertising campaigns. • Partnerships, contests and events (private concerts, release parties). Best achievements include: winner of the school Best Training Report Award. Was eventually offered… Show more Artists: Manu Chao, Stephan Eicher, Axelle Red, Julien Clerc, Brigitte Fontaine, Etienne Daho, Cassius, Alain Souchon, Les Négresses Vertes. Assisted with the album and single releases and coordinated: • Design and manufacture artworks and media sheets. • Radio, press and street advertising campaigns. • Partnerships, contests and events (private concerts, release parties). Best achievements include: winner of the school Best Training Report Award. Was eventually offered a job. Show less
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Education
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1996 - 1999
KEDGE Business School
Master, Business, Management and Marketing -
1994 - 1996
University Institute of Technology, Egletons, France.
Bachelor, Civil Engineering
Community
