Experience

Another-1

• Singapore
• Retail
• 1 - 100 Employee

• Director Phygital Fashion

  • Nov 2021 - Present

  Melbourne, Victoria, Australia I specialize in bridging the gap between the physical and digital realms within the fashion industry. My role involves crafting and executing strategies that seamlessly blend online and offline fashion experiences, creating a cohesive brand identity, and delivering unique, engaging customer journeys. This multifaceted role demands a deep understanding of both fashion and technology, as well as a keen eye for innovation. What sets my approach apart is my passion for redefining the fashion… Show more I specialize in bridging the gap between the physical and digital realms within the fashion industry. My role involves crafting and executing strategies that seamlessly blend online and offline fashion experiences, creating a cohesive brand identity, and delivering unique, engaging customer journeys. This multifaceted role demands a deep understanding of both fashion and technology, as well as a keen eye for innovation. What sets my approach apart is my passion for redefining the fashion industry by seamlessly blending physical and digital elements, all while embracing cutting-edge technologies. I'm a firm believer in the transformative power of blockchain and NFTs (Non-Fungible Tokens) to reshape fashion's future. I'm dedicated to helping brands explore these innovative opportunities, from digital fashion collectibles to supply chain transparency and authenticity. My mission is to elevate brands, engage consumers, and drive revenue through innovative strategies at the intersection of fashion, technology, blockchain, and NFTs. Key Competencies - Fashion Innovation: Spearheading pioneering ideas in the ever-evolving world of fashion, bringing creative concepts to life. - Bridging Physical & Digital: Transforming retail experiences by seamlessly merging the offline and online worlds. - Creative Vision: Crafting unique campaigns that captivate audiences and drive brand loyalty. Retail Transformation: Optimizing both online and in-store experiences to boost sales and brand visibility. - Data-Driven Insights: Leveraging analytics to make informed decisions for product development and marketing strategies. - Collaborative Leadership: Leading cross-functional teams to deliver exceptional results. Show less



SEO Advantage

• Australia
• Marketing Services
• 1 - 100 Employee

• Senior Digital Marketing Consultant

  • Oct 2021 - Nov 2021

  Melbourne, Victoria, Australia With over a decade of experience in increasingly complex digital marketing environment, I assist businesses to attract their target customers to their websites in order to generate leads and increase sales conversions. I'm specialised in analysing data, understanding consumer behaviours, industries specificities and clients' unique selling points to develop, implement and monitor impactful organic and paid online marketing strategies.



Xugar

• Australia
• Advertising Services
• 1 - 100 Employee

• Head Of Sales

  • Jun 2020 - Oct 2021

  Melbourne, Victoria, Australia Manage a team of 2 BDMs and 2 appointment setters. Animate weekly sales meetings with BDMs and appointment setters. Modernise the service presentations in order to make them as comprehensive as possible, highlighting the key inclusions of each service. Provide ongoing training to the BDMs and appointment setters. Attend meetings with BDMs to provide support during the sale process and closing stages. Animate discovery and scope meetings for ecommerce projects. Proactively… Show more Manage a team of 2 BDMs and 2 appointment setters. Animate weekly sales meetings with BDMs and appointment setters. Modernise the service presentations in order to make them as comprehensive as possible, highlighting the key inclusions of each service. Provide ongoing training to the BDMs and appointment setters. Attend meetings with BDMs to provide support during the sale process and closing stages. Animate discovery and scope meetings for ecommerce projects. Proactively identifying ways to improve the efficiency of the team and sales processes. Establish connection with key decision makers through networking events. Develop and manage digital marketing campaigns across multiple channels utilising tools and techniques as appropriate, including search engine optimisation (SEO), search engine marketing (SEM), social media ecommerce websites, mobile app and social media campaigns. Implement digital strategies for small, medium and large organisations across Australia. Strategically oversee client’s digital goals and integrate with overall business and brand communications objectives. Show less



Linkeo

• France
• Technology, Information and Internet
• 300 - 400 Employee

• Digital Strategist Manager

  • Jan 2018 - Jun 2020

  Melbourne, Australia At Linkeo, I evaluate and implemente improvements on digital strategies for small and medium enterprises. I strategically oversee client’s digital goals and integrate with overall business and brand communications objectives. Furthermore, I establish sufficient prospective opportunities to meet strategic business plans. I properly identify, actively pursue and secure clients in an effective and timely manner. Besides that, I collaborate with a diverse range of business… Show more At Linkeo, I evaluate and implemente improvements on digital strategies for small and medium enterprises. I strategically oversee client’s digital goals and integrate with overall business and brand communications objectives. Furthermore, I establish sufficient prospective opportunities to meet strategic business plans. I properly identify, actively pursue and secure clients in an effective and timely manner. Besides that, I collaborate with a diverse range of business enterprises throughout different industries. I develop and manage digital marketing campaigns across multiple channels utilising tools and techniques as appropriate, including Search Engine Optimisation (SEO), Search Engine Marketing (SEM), mobile app and social media campaigns. Also, I establish and maintain strong professional relationships with current clients to ensure continuing renewals. Moreover, I monitor daily client programs to ensure positive activity through all marketing efforts. I offer creative recommendations, based on campaign performance and offer solutions to improve outcome. In this position, I manage client expectations, bring issues/concerns to clients’ attention before they become problems, offer potential solutions and advise of potential delivery delays. In addition, I manage multiple projects to completion under concurrent, rigorous deadlines in a fast-paced dynamic environment. Key Achievements: - Accomplished to consistently secure new clients and meet as well as exceed monthly sales objectives. - Successfully managed a large portfolio of clients whilst demonstrating exceptional interpersonal skills and ability to work autonomously at all times. - Effectively developed instant rapport with clients and carried out selling in short cycle process. - Demonstrated excellent knowledge of new technologies, particularly digital. Show less



Oblica

• Australia
• Design Services
• 1 - 100 Employee

• Sales and Marketing Manager

  • Nov 2012 - Nov 2017

  Melbourne, Australia As a Sales and Marketing Manager, I arranged and conducted multiple appointments with architects, designers and master builders to strengthen long-term relationships and facilitate the integration of our products into current and prospective projects. I classified new product models in collaboration with our European manufacturers whilst ensuring that each fully complied with the directly applicable Australian standards. I developed and maintained long-lasting relationships with our major… Show more As a Sales and Marketing Manager, I arranged and conducted multiple appointments with architects, designers and master builders to strengthen long-term relationships and facilitate the integration of our products into current and prospective projects. I classified new product models in collaboration with our European manufacturers whilst ensuring that each fully complied with the directly applicable Australian standards. I developed and maintained long-lasting relationships with our major product retailers in order to develop Oblica’s Australian distributor network. Moreover, I prepared and delivered appropriate presentations on products to key partners, including Hecker Guthrie Interior Designers and Wolveridge Architects. I conducted training sessions to the staff of the distributor network regarding the product specificities, regulations and installation processes. Equally important, I created and implemented all policies and procedures to establish a well-functioning sales and marketing department. I determined strategies to optimise revenue opportunities and implement initiatives to drive revenue. I functioned as the main point of contact for our clients, builders and architects in order to enforce compliance with building regulations as well as provide technical assistance. Key Achievements: - Successfully managed large installation projects, including the installation of one of Oblica’s fireplaces in the Louis Vuitton store in Queenstown, New Zealand. - Conscientiously identified prospective opportunities to develop Oblica’s online and offline strategy within budget. - Developed, trained and supervised a wide distributor network to ensure that products were presented in line with the image of each brand. - Competently managed a team of two staff members – one showroom assistant and one sales assistant both of whom reported directly to me. - Significantly contributed to an annual sales increase of 15%. Show less



RD Mobile

• Business Developer

  • Jan 2011 - Oct 2012

  Paris Area, France In this role, I was responsible for sales management and development of strategic mobile applications for iOS, Android and Windows Mobile to major brands, franchises, organisations, sports federations and advertising agencies. Furthermore, I identified potential clients in the target market and completed appropriate research on the prospective client’s business and equipment needs. I developed relationships with prospective clients whilst maintaining existing client relationships… Show more In this role, I was responsible for sales management and development of strategic mobile applications for iOS, Android and Windows Mobile to major brands, franchises, organisations, sports federations and advertising agencies. Furthermore, I identified potential clients in the target market and completed appropriate research on the prospective client’s business and equipment needs. I developed relationships with prospective clients whilst maintaining existing client relationships. Besides that, I worked collaboratively with multi-disciplinary teams to ensure contracted product specifications were executed on-time and as agreed. On top of that, I provided trustworthy feedback and after-sales support as required. Key Achievements: - Consistently identified and pursued new sales opportunities in person and over the phone. - Properly assessed the client’s requirements in order to develop and coordinate applicable technical solutions. - Worked directly with and developed the mobile strategy for the iPhone application of the French Cycling Federation as well as for the French Fitness leader – Moving Group. - Accomplished to establish the company as a major player in the mobile strategy space. - Successfully maintained the loyalty of our key accounts by providing exceptional customer service at all times. Show less



Vision Campus

• Sales Representative

  • Aug 2007 - Nov 2009

  Paris As a Sales Representative, I presented, promoted and sold services of targeted advertisements on fixed billboards in Universities, High Schools and Colleges as well as mobile billboards on buses and on Smart Cars throughout Paris and France. I established, developed and maintained positive business and customer relationships. Additionally, I coordinated with other sales representatives to ensure company quotas and standards were being met. I communicated to appropriate parties… Show more As a Sales Representative, I presented, promoted and sold services of targeted advertisements on fixed billboards in Universities, High Schools and Colleges as well as mobile billboards on buses and on Smart Cars throughout Paris and France. I established, developed and maintained positive business and customer relationships. Additionally, I coordinated with other sales representatives to ensure company quotas and standards were being met. I communicated to appropriate parties any problem areas and worked to find an immediate resolution. Besides that, I continually learnt about new products and improved selling skills. Key Achievements: - Diversified and increased sales in the high-tech industry – SEGA – Parrot – Microsoft. - Significantly increased network crossover in campaigns, from 35% to 63%. - Successfully worked as part of the sales team to generate valuable ideas for company sales opportunities. Show less



Figaro Classifieds

• France
• Technology, Information and Internet
• 200 - 300 Employee

• Sales Engineer - Training Sector

  • 2006 - Jun 2007

  Paris Area, France In this role, I prepared and delivered technical presentations explaining Search Engine Optimisation and Online Advertising to customers and prospective customers. I contributed to sales engineering effectiveness by identifying short-term and long-range issues that needed to be addressed. Moreover, I maintained professional and technical knowledge by reviewing professional publications and establishing personal networks. I established new and maintained existing relationships with customers… Show more In this role, I prepared and delivered technical presentations explaining Search Engine Optimisation and Online Advertising to customers and prospective customers. I contributed to sales engineering effectiveness by identifying short-term and long-range issues that needed to be addressed. Moreover, I maintained professional and technical knowledge by reviewing professional publications and establishing personal networks. I established new and maintained existing relationships with customers. Also, I collaborated and liaised with other members of the sales team and other technical experts. On top of that, I participated in all scheduled sales team meetings/conference calls and sales training. Key Achievements: - Developed and maintained strong professional relationships with well-known and respected educational institutions throughout France, including SupElec, ESC La Rochelle/Toulouse, IAE Pau/Bordeaux, Pierre and Marie Curie University, IED Paris 8. - Accomplished to exceed sales targets by 10.5%. - Successfully developed and coordinated technical solutions to varying client requirements. - Properly identified suitable keyword searches to generate traffic on the website of the client. - Prosperously developed targeted advertising banners, skyscrapers and videos. - Successfully managed key account portfolios and established strong customer relationships. Show less



e-Business Applications

• Sales Manager - Associate

  • 2004 - May 2006

  Paris Area, France My primary responsibility in this role was to provide direct assistance to the manager in developing a business strategy that helped in achieving the sales targets outlined by the company. I implemented effective plans that facilitated team members to improve the sales figures. Besides that, I efficiently and effectively sold Google AdWords service to French companies. I constantly communicated with two sales representatives and conducted training sessions as required. In addition,… Show more My primary responsibility in this role was to provide direct assistance to the manager in developing a business strategy that helped in achieving the sales targets outlined by the company. I implemented effective plans that facilitated team members to improve the sales figures. Besides that, I efficiently and effectively sold Google AdWords service to French companies. I constantly communicated with two sales representatives and conducted training sessions as required. In addition, I fostered and promoted a cooperative working climate, maximising productivity and associate morale. Key Achievements: - Made a significant contribution in developing a successful enterprise. - Established sales policy, price and sales team, 2 sellers – 1 technician. - Accomplished to generate an average of 320K€ per year. - Successfully developed and maintained clients’ portfolios. Show less



L.E.C. International

• Advertising Team Manager

  • Mar 2001 - Jun 2004

  Paris Sale of advertising space in free business directories distributed quarterly. Trained and managed a team of 5 sales representatives.