Experience

Cifonelli

• France
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• CEO

  • Dec 2018 - Present

  Running of the French, International and Online activities through their 4 branches (UK, France, Spain and Italy). Total responsibility of the P&L. Build yearly operational and buying budgets including cash flows. Management of a team of 43 people. •Managing director of our high-end men’s clothing factory in Milan. Quarterly accounting audit. Direct contact and negotiator with factory's labour unions. •Management of the accountings, VAT, Income Taxes and consolidations of our different companies thru our local accountants offices in London, Paris, Madrid and Milan. •Defining the commercial strategies of Cifonelli and of our Italian factory, the financial plans, costs management, direct the Executive Committee. Finance, Accounting, Marketing, Sales, Logistics, Stores Architecture, Human Resources and Industrial Manufacturing. •Impulsing an acceleration of the turnover in 2019 and the growth of our Ebitda after 4 previous consecutive years (2014-2018) of losses in a context of slowed retail market and traffic. Sale-through augmentation through hiring of a new Design Director and design team, updated designs, tighter buying plan, improving on store CRM strategy, Store refurbishment as well as Stock Controlling strategy. •Align the CODIR (6 people) on brand identity, its proposal and identification of the target customer. •Constitution of a new brand platform and style. Review of the collection plan and pricing, new organization of design and purchasing teams : Sales 2021 Vs. 2019: +20% turnover same store comparable sales. •2019-2021 Stocks reduction of 63% and restructuring of the purchase plan : improvement of 18% on the P&L. •Implementing and setting up of the Cifonelli Flag Ship store in London, Mayfair in 2019. 400m2 of highly designed decoration. Bespoke, MTM and ready to Wear as well as accessories are reunited in the London Cifonelli Residence. Hiring of the Commercial Director and Store Manager. • Design and implement Digital Marketing Strategy. Show less



Fundesem Business School

• Spain
• Education Administration Programs
• 1 - 100 Employee

• Executive MBA General Management

  • Oct 2017 - Jan 2019



Isadora

• Argentina
• Apparel & Fashion
• 1 - 100 Employee

• Brand Director

  • Sep 2015 - Sep 2017

  Isadora: Women’s accessories leader in Latin America (220 owned stores: Argentina, Chile, Peru, Mexico, Brazil and USA) •Handle a buying production budget of US$15 millions (Jewelry, Cosmetic, Fragrance, Bags, Textiles, Gift Giving, Stationary) •Develop the brand and merchandising strategies: +45% in same stores comparable sales (2017 y 2018). •Create and develop the Fragrance and Cosmetic categories (4% of the overall annual Turn Over in 2016 year of the implementation) •Implement a new collection plan and pricing structure as well as a thorough re-styling of the handbag category that increased sales by +186% •Creation of the Digital Marketing strategy (Social Media and E-commerce) •Redefine the collection and buying plans (jewelry, textile, handbags, gift giving, cosmetics and hair accessories) Management and purchasing of 1.200 bimonthly SKUs: Total 7.200 SKUs per year. •Ensure that Offer and Demand, pricing structure and product adaptation were executed properly for each country’s owned stores and e-commerce. •Remodelling of the staffing organisation chart. Created the Buying and Merchandising department. Redefined staff’s objectives and responsibilities. •Team managed: Buying, Visual Merchandising, Marketing, Production, Architecture, Designers, Image and Communication. 29 people. Show less



Inditex

• Spain
• Retail
• 700 & Above Employee

• Design Director Shoes and Bags ZARA BASIC /Tempe

  • Jun 2013 - Jul 2015

  Direct the creative vision and the strategy of the collections. Objective: increase product appeal, sales revenue. Refocusing of the collection buying plan, of the product and its quality. 14 designers: 10 in shoes, 4 in handbags. •Developed the brand establishing a new design and merchandising strategy. Expanding Zara Basic product offering: around 720 SKUSs / year. •Directing the objectives of design and merchandising. Significant increase of sales: 02/2014 12% in shoes and 23% in bags (thru the improvement of design) •Managed design team processes: Design process calendar, Workflows from design to production. Visited China and India factories 8 times a year. Show less



Zadig&Voltaire

• Retail Apparel and Fashion
• 700 & Above Employee

• Category manager Sweaters and Knits

  • Dec 2009 - Jun 2013

  •Build the collection line plan (around 450 SKUs/ year): sales analysis, competition bench marking (key trends, price mapping et raw material focus) Definition and management of the line plan with designers (48% of total buy) •Strong negotiating skills: lowered sweaters prices by 30% in my first month joining the company. Increasing margin accordingly. •Lead and supervise design and buying teams in order to create a product aligned with company’s DNA and markets needs. •Allocate vendors production volumes and negotiated payments terms and production leadtimes. Visited China factories and Spinexpo two times a year. •Management of a team of 2 designers and 2 buyers. Show less



BCBGMAXAZRIAGROUP

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Design Director

  • 2007 - 2009

  DESIGN DIRECTOR BCBGeneration APPAREL, SHOES & BAGS Led all aspects of the creative process of BCBGeneration's launch. Management of a team of 89 persons. Design team: 14. Pattern Makers+Sewers: 75 • Provided vision and leadership to the Design team, inspiring, directing and leading the staff to ensure creation of cohesive on-target trend stories each month for all categories, and oversees the execution of monthly and seasonal buying plans; supervised the selection of materials, finishes and styling details for each collection. • Build strong cross-functional relationships with Merchandise, Production and Marketing. Defined new ways of working that increased teamwork, communication, efficiency and delivery of the right designs at the right time for the business. Show less



Ulster Weavers

• United Kingdom
• Textile Manufacturing
• 1 - 100 Employee

• Design Director

  • 2005 - 2007

  Develop an identity and style for Ulster Weavers linen fabric collection through the statement of their product. Ulster Weavers produces 1% of the linen in the world. The mill’s yearly production is of 8 million yards. (High end and moderate/better markets) • Brand development: Expanded product offer thru creations of new blends and new yarns. • Strategic planning: Lead design and merchandising objectives, strategies, and tactics. Key player in the setting of the chinese joined venture. Targeted and developped growth oportunities in American market. • Process implementation: Monthly trips to Ireland to follow thru product developement. Designed production calendar and processes for American market; where I led a team of three designers and one technician. • Product management: Improved quality and aesthetics in all classifications. Show less



Laundry by Shelli Segal

• United States
• 1 - 100 Employee

• Design Director

  • 2002 - 2005



LOFT BY ANN TAYLOR

• United States
• Retail Apparel and Fashion
• 400 - 500 Employee

• Design Director

  • 1999 - 2002