Experience

The Hong Kong Institute of Bankers
• Hong Kong
• Non-profit Organizations
• 1 - 100 Employee
• Project & Events Manager

  • May 2021 - Present


Occasions PR & Marketing Limited

• Senior Marketing Manager

  • Jan 2019 - May 2021

  • Promoted Global Tourism Economy Forum (GTEF) through Year-Round Marketing Campaigns with advertising placing in print, online, digital, media, as well as other out-of-home marketing tools; organizing roadshows and sales visits in various cities in China and all over the world.• Successfully organised the trade session of GTEF, including exhibition & business matching, with record participation rate of around 200 business matching participants and around 2,000 meetings.• Handled Public Relations related works on events like Longines Masters of Hong Kong 2018 & 2019, Boao Forum 2017 & 2018, Qianhai's PR events and more.• Able to ensure the targets, timeline and budget are met by liaising with respective internal teams, external vendors and suppliers; planning logistics arrangement and rundown; monitoring overall progress. Show less

• Marketing Manager

  • May 2017 - Dec 2018



Messe Frankfurt GmbH

• Germany
• Events Services
• 500 - 600 Employee

• Assistant Event Marketing Manager

  • Aug 2015 - May 2017

  • Develop, execute and manage integrated marketing campaigns for Shanghai Smart Home Technology, Shanghai Intelligent Building Technology and Guangzhou Electrical Building Technology exhibitions. • Write about and create marketing materials which include brochure, eDM, press release, visitor flyer, etc., with content mainly around the subject of the Internet of Things. • Introduce new marketing initiatives and strategies and providing creative solutions targeting mainly in B2B. • Develop, execute and manage integrated marketing campaigns for Shanghai Smart Home Technology, Shanghai Intelligent Building Technology and Guangzhou Electrical Building Technology exhibitions. • Write about and create marketing materials which include brochure, eDM, press release, visitor flyer, etc., with content mainly around the subject of the Internet of Things. • Introduce new marketing initiatives and strategies and providing creative solutions targeting mainly in B2B.



The Adsale Group

• Hong Kong
• Events Services
• 1 - 100 Employee

• Senior Account Executive

  • Sep 2013 - Aug 2015

  • Understand customer needs to propose customized marketing campaigns with the print and online advertising options provided by the publication China Plastics & Rubber Journal (CPRJ), China Textile & Apparel (CTA) and Asia Textile & Apparel (ATA). • Cultivate a strong network and maintain a strong pipeline to gain access to hard to reach accounts, and reach company objectives. • Develop, execute and manage integrated marketing campaigns to promote CHINAPLAS Online, the official website of CHINAPLAS, which is the leading trade show of plastic industry in Asia. Show less



Max Fortune Industrial Limited

• Marketing Executive

  • Nov 2011 - Sep 2013

  • Directly in charge of export of printed gift & premium products to North American & European markets. • Follow-up of key-accounts including Target (USA), Dollarama (Canada), etc. • Handle the the whole procurement process including quotation, sampling, product development, shipping, payment settlement, etc. • Directly in charge of export of printed gift & premium products to North American & European markets. • Follow-up of key-accounts including Target (USA), Dollarama (Canada), etc. • Handle the the whole procurement process including quotation, sampling, product development, shipping, payment settlement, etc.



Cengage Learning

• United Kingdom

• Sales Executive

  • Aug 2010 - Nov 2011

  • Liaison with professors, lecturers in various local Universities for textbooks adoption. • Coordinate with bookshops for ordering. • Conduct exhibitions and road shows in the University for promotion and brand building. • Liaison with professors, lecturers in various local Universities for textbooks adoption. • Coordinate with bookshops for ordering. • Conduct exhibitions and road shows in the University for promotion and brand building.


Dun & Bradstreet
• United States
• Information Services
• 700 & Above Employee
• Business Analyst

  • Jul 2008 - Aug 2010