Liona Islamian

Head of Marketing & Direct Sales at Dstny SE
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Contact Information
us****@****om
(386) 825-5501
Location
Sweden, SE
Languages
  • Svenska Native or bilingual proficiency
  • Persiska Native or bilingual proficiency
  • Engelska Native or bilingual proficiency
  • Spanska Elementary proficiency

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Nicolina Barre Mogel

I had the pleasure to work with Liona when she first started at Cisco. She joined our team as an intern but swiftly grew into a confident analytic marketeer. She has the ability to go to depth with issues and she's not satisfied until she has full understanding and has made changes to improve. She was a fantastic colleague, always happy, full of energy and ready to learn.

Maria Nilsson-Stewart

I was fortunate to recruite Liona to Ciscos marketing trainee programme and she swiftly proved herself to be a star in the making. From the very first start she took on the project management of advanced digital marketing projects focusing on Account Based Marketing interacting with sales and teaching them how to follow up on ABM leads. Liona also managed creative tasks involving copy writing as well as project managing our Cisco Customer advocacy community for large events. After the trainee program Liona went on to the global marketing automation team at Cisco where she is today handling truly cutting-edge solutions. Liona is a very likable and popular team member who I really enjoy working with. She is very intelligent and has great analytical skills at the same time as she has a creative talent. With her professional attitude and eagerness to constantly take on new challenges she is an asset to any team that needs to move their marketing to the next level.

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Credentials

  • Försäkringssäljare
    ElektronikBranschen
    Jun, 2015
    - Nov, 2024

Experience

    • Sweden
    • Telecommunications
    • 1 - 100 Employee
    • Head of Marketing & Direct Sales
      • Sep 2023 - Present

    • Head of Marketing
      • Mar 2022 - Aug 2023

      - Built a high performing marketing team from scratch, covering PR, brand, product, demand gen and channel marketing. - Manage country marketing budget (OPEX) and reach ROI goals. - Part of the country leadership team developing vision and go-to market strategy for Dstny Sweden. Unified Communications, UCaaS, Contact Center, CCaaS, Omnichannel Experiences, Cloud Business Communications, B2B SaaS.

    • United States
    • Software Development
    • 700 & Above Employee
    • Digital Marketing Manager, Security EMEAR
      • Apr 2021 - Mar 2022

      - Manage paid media relationships, working with the top demand generation agencies across the globe promoting Cisco Secure & SASE in EMEA region. Products: Cloud Security - Cisco Umbrella (OpenDNS), Secure Endpoint, DUO (MFA) & Firewall. - Plan, execute and optimize demand generation campaigns, account based marketing, including webinars with an analytical-first approach. - Responsible for million dollar budget contributing to Marketing and Sales pipeline growth and exceeding revenue… Show more - Manage paid media relationships, working with the top demand generation agencies across the globe promoting Cisco Secure & SASE in EMEA region. Products: Cloud Security - Cisco Umbrella (OpenDNS), Secure Endpoint, DUO (MFA) & Firewall. - Plan, execute and optimize demand generation campaigns, account based marketing, including webinars with an analytical-first approach. - Responsible for million dollar budget contributing to Marketing and Sales pipeline growth and exceeding revenue goals. Salesforce, Eloqua, Tableau, DOMO, Bizible Revenue attribution.

    • Global Marketing Specialist, Growth Marketing
      • Feb 2020 - Apr 2021

      Global Demand Strategy & Operations within Virtual Demand Center (VDC), an organisation combining the power of Marketing, IT, Sales and our Partners to deliver a great experience for our customers while fueling pipeline and growth. Virtual & In-person Events Demand Generation, Program Management, Lead Management, Marketing Automation, Demand Scoring, Demand planning, New lead source Intake, Funnel Hacking, Data quality, trend, funnel health analysis and optimisation.

    • Project Manager, Global Digital Marketing
      • Mar 2018 - Feb 2020

      2 years in Cisco’s Graduate Marketing Talent Program. Managing various projects, working with local, regional and global stakeholders (Marketing, Sales, IT) utilising marketing technologies, automation and AI delivering omni-channel customer experiences. Projects included: - Sales enablement tool optimisation & program mgmt - Next-Best-Action marketing (AI, ML) - Demand gen process optimisation across various channels such as Chat on Cisco.com, Forms, Email, Events, Paid media… Show more 2 years in Cisco’s Graduate Marketing Talent Program. Managing various projects, working with local, regional and global stakeholders (Marketing, Sales, IT) utilising marketing technologies, automation and AI delivering omni-channel customer experiences. Projects included: - Sales enablement tool optimisation & program mgmt - Next-Best-Action marketing (AI, ML) - Demand gen process optimisation across various channels such as Chat on Cisco.com, Forms, Email, Events, Paid media - Customer Advocacy

    • Marketing and Communications Intern, EMEAR North
      • Sep 2017 - Feb 2018

      6 months internship in Sweden, projects included: - Account Based Marketing (paid media) & Demand Generation for Sweden - Social Media: create local engaging content - Search Engine Optimisation/SEO, optimising traffic to Swedish pages - Reporting: Tableau.com, SalesForce.com, DOMO.com

    • Sweden
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Kommunikationsansvarig/Communications Manager
      • Feb 2017 - Aug 2017

      - Implementation and project management of a new digital platform for the organization - Lead content creation of the newsletter IIA once a month (member magazine) - Responsible for Website comms - Responsible for Website advertising - Implementation and project management of a new digital platform for the organization - Lead content creation of the newsletter IIA once a month (member magazine) - Responsible for Website comms - Responsible for Website advertising

    • Sweden
    • Computers and Electronics Manufacturing
    • 300 - 400 Employee
    • Sales
      • Jun 2015 - Jan 2016

Education

  • Uppsala University
    Bachelor of Science in Business and Economics, International Business and Marketing
    2014 - 2017
  • The Australian National University
    Social Marketing, International Business, Sustainable Development, Art History
    2016 - 2016

Community

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