Linzy Novotny Daniels
Digital Marketing Manager & Analyst at Advanced Urgent Care & Occupational Medicine- Claim this Profile
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Bio
Credentials
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Google Ads Search Certification
Google -
Google Analytics Certification
Google
Experience
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Advanced Urgent Care & Occupational Medicine
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Digital Marketing Manager & Analyst
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Jun 2018 - Present
Writes content and updates existing website pages to improve SERP ranking and drive traffic to the website using on-page SEO. Publishes content to the website using WordPress. Conducts keyword research using third-party SEO tools like SEMrush. Uses Google Search Console, Google Analytics, and Google Trends to identify areas of opportunity for SEO. Creates landing pages for marketing campaigns. Uses GMB, Apple Maps, Yelp, and Bing for listings management. Manages Google Ads for keywords, clicks, impressions, and CTR. Updates Google Ads copy, geotarget, and maximum CPC based on competitors' impression share and campaign CTR. Calculates ROI of marketing campaigns. Proofreads patient-facing and internal collateral for consistency, grammar, and punctuation. Develops and implements new marketing strategies. Conducts ad hoc reporting by creating and merging reports. Analyzes data pertaining to marketing and business objectives. Effectively displays data for top-level stakeholders by creating charts/graphs and dashboards in Excel and Google Sheets. Regularly presents data to owner and top-level management. Show less
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Fisher Honda Acura
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United States
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Automotive
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1 - 100 Employee
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Assistant Marketing Director
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Oct 2014 - Jun 2018
Created Facebook advertisements that targeted customer demographics and geotarget. Two versions of each ad are created for A/B testing. Ad measurements were viewed daily to monitor reach, frequency, and CTR to offsite URL. Monitored Google Analytics to report which website pages were viewed most frequently, time spent on site, the channels traveled by the consumer, and other metrics. Facebook metrics are compared to campaign data in Analytics using UTM codes. Developed and implemented social media strategy by posting relevant photos, boosting posts when necessary, and creating service department offers. Created email templates to promote sales events and customer retention. Several campaigns were created for customers in different stages of the buying cycle. Open rate reports were analyzed to improve campaign effectiveness. Maintained relationship with 11 or so vendors, handled issues as they arose, and communicated progress to management. Website maintenance and creation of web pages using WordPress. Web pages were optimized for SEO. CRM updates and maintenance. Produced weekly sales reports. Online reputation management. Photographed, blogged, and took video. Blog topics and videos were chosen based on target demographics and SEO value. Creation of graphics for events and sales collateral as needed. Show less
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Editor
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Apr 2011 - Oct 2014
Developed and assigned story ideas, wrote stories for monthly publication, and copyedited all stories for adherence to AP style, grammar, clarity, and factuality. Wrote story headlines, subheads, and preformed rewrites if necessary. Chose photos to accompany stories. Published all stories to the magazine’s website by using WordPress. Coordinated with eight or so interns at a time to develop their story ideas and ready the pieces for monthly publication. Developed and assigned story ideas, wrote stories for monthly publication, and copyedited all stories for adherence to AP style, grammar, clarity, and factuality. Wrote story headlines, subheads, and preformed rewrites if necessary. Chose photos to accompany stories. Published all stories to the magazine’s website by using WordPress. Coordinated with eight or so interns at a time to develop their story ideas and ready the pieces for monthly publication.
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Gap
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Spain
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Architecture and Planning
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1 - 100 Employee
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Merchandising Lead
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Sep 2007 - Oct 2014
Sold product by assessing needs of the customer, providing product knowledge in way of style, quality, fit, and value of Gap products. Coordinated efforts with other sales associates and the management team to ensure positive customer experience. Managed the sales floor as sales metrics and customer experience were monitored. Handled merchandise in receiving shipment, replenishment, running of fitting room go-backs, and markdowns. Executed visual displays by way of overhead displays and mannequins. Utilized product placement booklets and store earnings reports to determine the placement of product in the maternity, newborn, infant, toddler, and children departments. Show less
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Staff Writer
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May 2010 - Aug 2010
Wrote stories for the publication’s real estate section, Loveland Today, and healthcare magazine, HealthLine. Worked on a deadline, took photos to accompany stories, placed phone calls to sources to complete stories, and brainstormed story ideas. Wrote stories for the publication’s real estate section, Loveland Today, and healthcare magazine, HealthLine. Worked on a deadline, took photos to accompany stories, placed phone calls to sources to complete stories, and brainstormed story ideas.
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Education
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2013 - 2015
The George Washington University
Master of Professional Studies, Publishing -
Metropolitan State University of Denver
BA, Journalism
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