Experience

Henan Normal University

• Higher Education
• 1 - 100 Employee

• University Lecturer

  • Jan 2020 - Present

  Marketing major instructor(Course: Marketing Research and Prediction) Marketing major instructor(Course: Marketing Research and Prediction)



WISE DRAGON CONSULTING (CHINA)

• Co-Founder and Internationa

  • Dec 2016 - Present

  Researches marketing trends and data. Provides expert information regarding promotions, branding, media channels, and other key information for marketing success. Guides the implementation of marketing strategies for various products and services.International Marketing Consultant (exp. CHINA and US market)Provide marketing expertise to clientsResearches industries, markets, demographics, trends, sales results, and other data related to the client's products or servicesAnalyses details of competitor offerings, including specifications, market share, pricing, and promotional materialsCreates detailed reports with research findings and analysis to inform marketing strategiesProvides written documents and verbal presentations for each client to guide the creation of new marketing plans and strategiesRecommends specific marketing approaches and spending budgets to achieve the client's desired sales goalsHelps come up with new product and service offerings to increase shares in new or existing marketsAssists marketing managers and directors in coming up with focused branding, positioning, and marketing tools for each product or serviceWorks within the client's budget to produce effective promotional materials and advertising opportunitiesTracks sales and feedback and adjusts marketing strategies as necessaryEstablishes marketing tracking methods to help each client evaluate performance over time



Zhengzhou People‘s Radio

• Digital Marketing Manager

  • Jun 2018 - Jan 2020



Quest Abroad International Inc.

• United States
• Education Administration Programs
• 1 - 100 Employee

• Marketing Manager

  • Oct 2017 - Jun 2018

  • Assisting Regional Marketing Manager with recruiting, training, and supervising • Assisting with developing and implementing marketing plans • Operating social media platforms • Searching for cooperation opportunities with organizations, and companies• Supervising SEM/SEO agency to achieve marketing and sales goals • Assisting Regional Marketing Manager with recruiting, training, and supervising • Assisting with developing and implementing marketing plans • Operating social media platforms • Searching for cooperation opportunities with organizations, and companies• Supervising SEM/SEO agency to achieve marketing and sales goals



CETETEK Technology Inc

• United States
• Software Development
• 1 - 100 Employee

• Marketing Specialist

  • Jun 2016 - Jul 2017

  • Implement content marketing on social media channels including WeChat, Weibo and Facebook.Improved the average view of Wechat airticals by 150% and follower increased by 32%in one year.• Use data monitoring tools including Google Analytics, iTunes Connect, Google Firebase and GoogleWebmasters to monitor and analyze website and mobile app usage; generate weeklyreport and make interpretations and recommendations.• Plan and run Google AdWords and SEO campaigns which successfully increase website’s Alexaranking by 30%.• Planned and monitored 20+ online and offline marketing events that lead to 43% increase in mobileapp downloads and 51% increase in daily active users• Assess social media marketing strategies to determine rate of return. Identify and tap into newchannels to optimize ROI and fuel revenue growth.• Work with business partners in different horizons and arrange online and offline marketingcampaigns in corresponding markets.



AWU Delicious Food Corporation

• Sales And Marketing Specialist

  • Sep 2014 - Aug 2015

  • Participated in management and proposed solutions to increase promotion reputation and profits• Cooperated with group buying websites, and launched series of group purchasing products• Participated in website design and maintenance, marketing plan and implement, and design of corporate video• Promoted network marketing, and opened micro blog and Wechat• Managed and operated the public platforms of micro blog and Wechat, updated the contents regularly and organized supportive activities. The micro blog now has 35,000 fans and the Wechat has 8,000 friends• Participated in designing plans: promoted electric coupons and kinds of set meals, which achieved good results that the amount of sales of the electric coupons was up to 430,000 RMB for the first ten months, and the sales of seasonal products such as moon cake and zongzi were up to 500,000 RMB

• Assistant Event Manager

  • May 2014 - Aug 2014

  • Took charge of the activity themed with Olympics including Olympics-theme Dish Innovation Competition and Henan Dishes Travelling in Britain• Coordinated the relations with media and cooperation companies as well as the translation and interpretation



University of Wisconsin-Eau Claire

• United States
• Higher Education
• 700 & Above Employee

• Business Communication Studio Presentation Tutor

  • Sep 2013 - May 2014

  • Gave guidance of business speech for students, including the contents, structure and PowerPoint making • Gave guidance of business speech for students, including the contents, structure and PowerPoint making



AWU Food Corporation

• Customer Relationship Management Specialist

  • Sep 2007 - May 2012

  • Suggested a series of clients management methods• Organized the clients’ information, analyzed relative data, paid a return visit to clients through telephone and managed service feedback cards• Investigated abroad (U.S. and Britain) to study advanced managerial experience • The restaurant now has 26,000 members and 8,000 pre-paid cards owners • Suggested a series of clients management methods• Organized the clients’ information, analyzed relative data, paid a return visit to clients through telephone and managed service feedback cards• Investigated abroad (U.S. and Britain) to study advanced managerial experience • The restaurant now has 26,000 members and 8,000 pre-paid cards owners