linsy liang
海外市场 Overseas Maerketing at 广州冰鸟网络科技有限公司- Claim this Profile
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Bio
Credentials
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TEM-8
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Experience
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广州冰鸟网络科技有限公司
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China
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Research Services
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1 - 100 Employee
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海外市场 Overseas Maerketing
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2020 - Present
专注日韩地区游戏发行 专注日韩地区游戏发行
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海外广告投放 Facebook and Google Ads
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Jun 2016 - 2020
1、负责游戏项目的英语翻译； 2、在海外网络平台上投放推广游戏广告，主要平台FB，谷歌； 3、熟悉公司产品；分析市场竞品；熟悉海外市场的运营状况；整理汇编符合不同区域的产品素材； 4、参与制定公司游戏推广的策略方案；方案的后续跟进,并对推广效果进行数据跟进反馈； 5、协助各部门保证海外游戏正常运营，及时处理突发事件，完成项目。 最重要是根据预算的多少，产品情况，用户情况和广告渠道制定合理的投放策略，更关注社交广告，研究社交媒体平台的广告形式。 I am responsible for building and optimizing campaigns. I work to test, scale, and optimize Facebook and Google campaigns designed to deliver the highest lifetime value at the lowest CPC possible. I have a social media and analytical background with a strong discipline for driving conversions and delivering real ROI. I am data-driven, overly positive, hungry for success, love challenges, expert multi-taskers, enjoy working in a fast paced environment and like to have fun in my daily work life. 1、Apply appropriate analysis and optimization techniques to aggressively campaigns on Facebook and Google. 2、Run both prospecting and retargeting campaigns that successfully push potential applicants into the apply funnel. 3、Use data from Facebook as well as third multi-touch attribution tools to expand, evolve, and optimize paid social media campaigns. 4、Work closely with Social Media Director, Strategists and other members of the Advertising team and provide strategic insight, and clear communication (written and verbal) to exceed KPIs and hit deadlines. 5、Occasionally write ad copy based on past data learnings, ensuring proper tracking, attribution, and consistency across diverse programs and channels. Reporting: analyze data to provide key insights and recommendations on campaign performance. Staying current with best practices, strategies, legislation and industry standards related to social media marketing. Show less
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Education
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2012 - 2016
广东金融学院
学士 Bachelor's education, 国际商务 Bussiness English -
2012 - 2016
广东金融学院 Guangdong University of Finance
学士, 商务英语 Business English
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