Linston DCunha

E-commerce Data Analyst at X-BIONIC®
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Contact Information
us****@****om
(386) 825-5501
Location
Berlin, Berlin, Germany, DE

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Credentials

  • Databases and SQL for Data Science with Python
    IBM
    Jan, 2023
    - Nov, 2024
  • Python for Data Science, AI & Development
    IBM
    Dec, 2022
    - Nov, 2024
  • Introduction to Data Analysis Using Excel
    Coursera
    Mar, 2022
    - Nov, 2024
  • Linear Regression for Business Statistics
    Coursera
    Mar, 2022
    - Nov, 2024
  • Basic Data Descriptors, Statistical Distributions, and Application to Business Decisions
    Coursera
    Mar, 2022
    - Nov, 2024
  • Business Applications of Hypothesis Testing and Confidence Interval Estimation
    Coursera
    Mar, 2022
    - Nov, 2024
  • Google Data Analytics Specialization
    Coursera
    Feb, 2022
    - Nov, 2024

Experience

  • X-BIONIC®
    • Switzerland
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • E-commerce Data Analyst
      • Mar 2023 - Present

      • Managing the Shopify e-com website, helping exceed the D2C sales targets by managing content and merchandising products which lead to improvement of conversion rate by 26%, Average order value (AOV) by 16%. • Conducted Ad hoc analysis for sales data in D2C category, supporting in growth of net revenue by 67% in Q4 of company YoY. Tools used: SQL and MS Excel. • Responsible for data analysis, deriving business insights and preparing reports on the metrics, KPIs for presenting to senior stakeholders and management. Tools used: Power BI and MS Powerpoint • Analysed performance of digital marketing channels leading to 53% increase in ROAS and reducing marketing budget costs by 24%. Tools used: Google Analytics, Meta Ads Campaign and Google Ads. • Leading the SEO development of the website across multiple markets and languages leading to estimated 74% increase in organic traffic. Tasks: Keyword research and competitor analysis for improving content, user experience and customer messaging using Google Keyword planner and Semrush. • Working with marketing, content and eCom teams on the creative strategy for acquisition campaigns for improving CTR and efficient CAC • Support with Amazon marketplaces order handling, inventory management and article updates. • Creating Shopify low code automation workflows for Back in Stock, Abandoned Cart and low inventory using Shopify flow app. • Create Homepage, Product pages and Category pages in Shopify for promotions and new product launches • Responsible for the website development roadmap: planning, testing (including AB testing using Google Optimizer) and launching new functionality with shopify developers. • Create Blog posts and content for marketing campaigns and using Generative AI prompts in ChatGPT. • Monitoring the competitor landscape for improving campaign performance and identify new opportunities in scaling the business and pricing opportunities. Show less

  • Virail
    • Germany
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Product Management and Analytics
      • Aug 2022 - Jan 2023

      • Analysis of users' needs and create reports covering new findings using website analytics, session recordings and heatmaps in Google Analytics, MS Clarity and Kibanalytics. • Improving user experience, Website navigation and customer journey by conducting A/B testing and conversion optimization methods to improve Click through rate (CTR) of landing pages. • Creating data visualization dashboards and creating reports for product KPI's in Kibana and MS Excel and monitoring product user flow across top domains using KPI's • Maintaining the geographical database by matching existing internal data with new partner data. • Improve Customer messaging and Website optimization in English, German, Italian, French, Spanish etc • Documentation of internal processes in Jira and Confluence. • Review and update product requirements and keep track of progress. Show less

  • Diya Systems
    • India
    • IT Services and IT Consulting
    • 300 - 400 Employee
    • Customer Technical Support
      • Jun 2021 - Dec 2021

      • Troubleshooting a variety of technical and non-technical issues that customers experience with their web hosting plans and services. • Collecting and maintaining login credentials data. • Troubleshooting a variety of technical and non-technical issues that customers experience with their web hosting plans and services. • Collecting and maintaining login credentials data.

  • St. Aloysius College, Mangalore-575003
    • India
    • Higher Education
    • 100 - 200 Employee
    • Statistics Research Assistant/Lecturer
      • Mar 2018 - Apr 2021

      • Preparing questionnaires, conducting surveys, collecting data, compiling project notes, analyzing data for research projects. • Giving lectures to students in the field of Applied Mathematics and Statistics including Calculus, Linear Algebra and Financial Mathematics. • Design and deliver teaching material across a range of modules or within a subject area using appropriate teaching, learning support and assessment methods. • Develop PowerPoint presentations and utilize technologies to deliver instruction. • Set, mark, assess work and examinations, also provide feedback to students. • Conducting Online Classes and assessments. Show less

Education

  • Berlin School of Business & Innovation (BSBI)
    Master of Science - MS, Data Analytics and Machine Learning
    2022 - 2023
  • St. Aloysius College, Mangalore-575003
    Master of Science - MS (Mathematics), Applied Mathematics and Statistics
    2016 - 2018
  • St. Aloysius College, Mangalore-575003
    Bachelor of Science - BS, Mathematics,Physics, Chemistry
    2013 - 2016

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