Director of Marketing and Membership

• Mar 2019 - Present

Marketing and Communications Manager

• Sep 2017 - Mar 2019

Communications Specialist

• May 2016 - Aug 2017

Owner

• May 2018 - Present

Freelance Editor/Writer

• Nov 2015 - Jan 2017

Engagements included: - Content developer for the world’s leading search engine as part of an international project team - Web editor for a well-known wedding portal - Social media evaluator for a top social network - Remote editor, Scribendi Engagements included: - Content developer for the world’s leading search engine as part of an international project team - Web editor for a well-known wedding portal - Social media evaluator for a top social network - Remote editor, Scribendi

Director, Marketing & Communications

• Sep 2013 - Oct 2015

Developed and implemented strategies to expand awareness of CREW Network, drive organizational initiatives, grow membership and promote CREW Network members. Managed team of two to produce all communications, including news releases, email announcements, white papers, brochures and annual reports. Coordinated social media channels, ghostwrote CEO communications, managed website content and conducted media outreach. Directed marketing for annual convention and served as staff liaison to two committees. Advised chapter leaders on best practices for brand management and social media topics. •- Directed redesign of multiple communications items, including the weekly e-newsletter, news releases and event websites. •- Managed marketing and media relations for a keynote presentation by Hillary Clinton that resulted in coverage by CNN, the Associated Press, Getty Images and all four major broadcast affiliates, in addition to trade and regional media. - Grew social media influence through focused campaigns, event live tweeting, a YouTube channel and online magazines. Increased followers across all channels, from 55% (Facebook) to 158% (Twitter). Named by The News Funnel as the No. 12 organization to follow in commercial real estate. Show less

Senior Manager, Web Content

• Dec 2008 - Aug 2013

Directed content strategy and daily production for five websites, two weekly news e-publications, 10 social media streams, and associated digital services. Planned editorial calendar and production, developed content best practices, and implemented multiple site redesigns and special projects. Led staff of three, served as a community facilitator, and produced content for designated channels.•- Achieved year-over-year gains in traffic for all GCSAA properties, ranging from 5% to 30%•- Oversaw new communications products, including industry news e-pub, weekly Flipboard magazine, association news app and social media hub•- Expanded social media use to become the industry’s most followed Facebook and Twitter streams•- Served as project facilitator and editorial coordinator for the launch of the GCSAA TV video website Show less

Senior Manager, Brand Marketing

• Sep 2004 - Dec 2008

Established marketing department and designed integrated marketing plans for key programs, including education, membership, and conference and trade show events. Developed agency and vendor relationships, and provided marketing support to departments. Oversaw production of a variety of materials, including brochures, advertisements, direct mail, phone and email campaigns, and web landing pages. Directed team and managed budgets of more than $500K.- Developed organization’s brand platform, including look and feel, style guides and key messages- Oversaw implementation of new association logo, along with related member, partner and program logos Show less

Senior Manager, Internet Communications

• Jul 2001 - Sep 2004

Developed communication plans for technology-related initiatives, and managed special projects including an online advertising program. Coordinated trade show participation and promotional activities. Served as project manager for introduction of an industry-wide e-commerce platform.

Senior Manager, Internet Services

• Mar 1996 - Jun 2001

Established association’s original website, and directed content, design and development functions. Directed site redesigns, product launches, marketing efforts and training programs. Developed online policy and led advisory committee activities. Drove expansion to include multiple sites, extranets for key user groups, listservers, e-newsletters and e-marketing communications. Managed web staff, plan and budget. Served as a speaker and publication source on association website management.

Managing Editor, Golf Course Management magazine

• Jun 1995 - Feb 1996

Editorial Assistant

• 1990 - 1991