Laura Wasileski
Marketing Director at Senior Services of Southeastern Virginia- Claim this Profile
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English Full professional proficiency
Topline Score
Bio
Richard A. Negrón
I had the pleasure to work with Laura for a year. She was responsible for supporting all social media matters for our not-for-profit organization called UPRAA.org. She developed the strategy, implementation plan, and executed against the plan to give the organization a new brand and outreach. Laura is fun to work with and very quick. She is very organized and has great passion for creating value in everything she does. She is a great person and always full of energy.
Mark F. Riedy
Laura is a true professional who does creative and impeccable work. She has my highest endorsement and recommendation.
Richard A. Negrón
I had the pleasure to work with Laura for a year. She was responsible for supporting all social media matters for our not-for-profit organization called UPRAA.org. She developed the strategy, implementation plan, and executed against the plan to give the organization a new brand and outreach. Laura is fun to work with and very quick. She is very organized and has great passion for creating value in everything she does. She is a great person and always full of energy.
Mark F. Riedy
Laura is a true professional who does creative and impeccable work. She has my highest endorsement and recommendation.
Richard A. Negrón
I had the pleasure to work with Laura for a year. She was responsible for supporting all social media matters for our not-for-profit organization called UPRAA.org. She developed the strategy, implementation plan, and executed against the plan to give the organization a new brand and outreach. Laura is fun to work with and very quick. She is very organized and has great passion for creating value in everything she does. She is a great person and always full of energy.
Mark F. Riedy
Laura is a true professional who does creative and impeccable work. She has my highest endorsement and recommendation.
Richard A. Negrón
I had the pleasure to work with Laura for a year. She was responsible for supporting all social media matters for our not-for-profit organization called UPRAA.org. She developed the strategy, implementation plan, and executed against the plan to give the organization a new brand and outreach. Laura is fun to work with and very quick. She is very organized and has great passion for creating value in everything she does. She is a great person and always full of energy.
Mark F. Riedy
Laura is a true professional who does creative and impeccable work. She has my highest endorsement and recommendation.
Credentials
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Google Analytics 4 Certification
GoogleSep, 2022- Oct, 2024 -
Google Analytics certification
GoogleSep, 2017- Oct, 2024
Experience
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Senior Services of Southeastern Virginia
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United States
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Individual and Family Services
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1 - 100 Employee
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Marketing Director
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Oct 2021 - Present
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Freelance Marketing Consultant
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Advertising Services
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Creative Strategist | Marketing Specialist
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2012 - Present
Consulting with small and mid-size organizations on marketing strategies and industry best practices for traditional and digital channelsWriting content and brand taglines for businesses in accordance with their values, attributes, and messageDeveloping and maintaining brand strategies, marketing strategies, content strategies, and morePlanning, executing, and managing entire marketing program for clientsProviding ongoing monthly social media and SEO strategy and support to business clientsResponsible for digital marketing strategy and execution, including identifying digital marketing trends, new technologies, and evolving best practices, as well as testing opportunities that help drive businessResponsible for collateral and print production processes from initial concept to completionOrganizing launch celebrations and roll out events to generate consumer interest in servicesOverseeing aesthetic aspects of publications to ensure quality and consistencyDeveloping and overseeing daily execution of marketing strategiesManaging most vendor relationships, liaising with production companies, photographers, typographers, designers and printersGrowing customer acquisition, driving online and in-store trafficOverseeing campaigns through the production stage to completionTracking appropriate metrics, including traffic, open rates, sales conversion, customer acquisition and loyaltyCAREER HIGHLIGHTCompiled, designed and wrote the award entries for a prestigious organization in a district-wide competition, contributing to its win of 13 out of 14 awards, a first in that Chapter's history.
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Community
