Linh Tran

Marketing & Design Lead at NU Student Temps
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Contact Information
us****@****om
(386) 825-5501
Location
Boston, Massachusetts, United States, US

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Dang Nhan Thang

Linh and I work together in various university projects and freelance digital marketing projects. I can always count on Linh thanks to her carefulness, responsibilities and great expertise in digital marketing. Moreover, she does not hesitate to patiently explain digital marketing knowledge to client and team members, which is the most valuable characteristics I can find from her. I believe she can go much further in her career path with more achievements in digital marketing!

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Experience

    • United States
    • Education Management
    • 1 - 100 Employee
    • Marketing & Design Lead
      • Jun 2022 - Present

      NU Student Temps is an internal staffing department of Northeastern. It helps connect experienced students with suitable on-campus jobs. NU Student Temps is an internal staffing department of Northeastern. It helps connect experienced students with suitable on-campus jobs.

    • Vietnam
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Product Marketing Lead
      • Oct 2020 - Nov 2021

      UNIGWORK is a recruiting platform that provides data-driven career counseling and competitiveness analysis to help candidates understand their potential. Website: https://unigwork.com/ - Conducted user interviews and analyze UNIGWORK website traffic data to recommend UX/UI improvements to the Product & Engineering team - Oversaw all digital marketing campaigns for both candidates and companies (using Google SEM, Facebook Ads, Klaviyo Marketing Automation) - Researched market competitors, analyzed competition differentiators, and finalize the pitch deck presentation for the Sales team - Formed partnerships with local colleges and vocational training institutions to generate more job seekers - Trained interns and team members everyweeks Show less

    • Investment Management
    • Social Media Marketing Specialist
      • Dec 2019 - Aug 2020

      The Purpose Group is one of the biggest local marketing agency in Vietnam Website: https://thepurposegroup.vn/ - Created and managed social content and seeding plans that generated an average of 4,000 monthly discussions for 7 FMCG clients with over 300k followers per fanpage, resulting in a 20% increase in online sales revenue - Solved over 1,000 customer questions per month and maintained a response rate of 85% on the clients’ fanpage - Organized online contests that attracted on average 15,000 engagements and 2,000 participants per contest - Presented all social marketing reports including community’s performance report, fanpage’s insight report, and ads performance report to the clients’ management team Show less

    • Social Media Manager
      • 2018 - 2019

      The Bachelor Vietnam - Anh chàng độc thân (Single guy) is a Vietnamese reality television adaptation of the American series The Bachelor that debuted 14 August 2018 on Ho Chi Minh City Television channel 7 (HTV7) Fanpage: https://www.facebook.com/bachelorvietnam/ - Produced 40 creative social contents that attracted 8,000 organic engagements each month - Grew number of followers organically (no ads) from 0 to 40,000 within the first 3 months - Presented insight report with content recommendations to the management team Show less

    • United States
    • Advertising Services
    • Social Media Manager
      • Oct 2017 - May 2018

      Mind Media is the entertainment page for young audiences between the age from 12 to20 Fanpage: https://www.facebook.com/mindmedia.com.vn - Produced creative contents and images/edit videos to deliver 80 social posts that attracted 60,000 engagements each month - Developed number of followers from 0 to 120,000 in 4 months Mind Media is the entertainment page for young audiences between the age from 12 to20 Fanpage: https://www.facebook.com/mindmedia.com.vn - Produced creative contents and images/edit videos to deliver 80 social posts that attracted 60,000 engagements each month - Developed number of followers from 0 to 120,000 in 4 months

Education

  • Northeastern University
    Master's degree, Digital Communication and Media/Multimedia | UX, UI concentration
    2022 - 2023
  • International University - VNU HCMC
    Bachelor of Arts, Business Administration and Management | Marketing concentration
    2015 - 2019

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