Experience

DAS - Design Anthropology School

• Vietnam
• Graphic Design
• 1 - 100 Employee

• Content Writer

  • Feb 2023 - Present

  Plan and Create Social Media Content: Create and manage the social media content calendar for DAS's Facebook, Instagram, and YouTube. This includes conceptualizing and developing creative, engaging, and relevant posts that align with the brand's voice, tone, and aesthetic. You will also collaborate with graphic designers to produce high-quality visual assets to accompany the social media posts. Content Direction and Strategy: Develop and execute a content strategy that aligns with the brand's overall marketing goals and objectives. This includes identifying key themes, topics, and formats that resonate with the target audience and drive engagement and conversions. Metrics and Performance Analysis: Be responsible for monitoring and analyzing social media performance metrics to identify opportunities for optimization and improvement. This includes tracking engagement rates, follower growth, click-through rates, and conversion rates. Ad Budget Management: Propose and allocate advertising budgets for Facebook, Instagram, and YouTube. Advertising Account Management: Be responsible for managing DAS's channels on Facebook, Instagram, and YouTube. This includes creating and managing ad campaigns, optimizing targeting, and analyzing ad performance to identify opportunities for improvement.



IDP Education Ltd

• Australia
• Education Administration Programs
• 700 & Above Employee

• Marketing Content Officer

  • Nov 2022 - Jan 2023

  Create multimedia content for various platforms, including but not limited to Facebook, Instagram, TikTok and YouTube, based on trends and best practices. Work with designers and team members on providing multimedia content such as video script, YouTube live stream sessions, Facebook live, and TikTok video series. Create content for monthly events activities of marketing with effective CTA messages to engage potential customers and generate more leads. Creating high-quality, SEO-optimized content for IELTS and Student Placement Service Delivering factually accurate, informative, engaging and free of grammatical errors content. Manage content publishing on social channels, including but not limited to Facebook, Instagram, TikTok, YouTube, Zalo OA and Linkedin. Localize content from the global team that meet the local market insights. Coordinate with other departments to respond to breaking news from the market as an opportunity to attract and engage potential customers. Actively investigate and suggest new content to improve engagêmnt on all digital platforms. Create and collect sources of testimonials from internal and external activities to promote the IDP brand and services.



CHANGE

• Vietnam
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Communications Officer

  • Mar 2021 - Oct 2022

  Communications Officer - Content Writer is generally responsible for creating and executing the content idea/concept (including daily engagement posts, articles, PR posts, social media posts, websites and mini-games) on social platforms to engage the target audience, ensure community development and achieve organization objectives & goals. Brainstorm with internal team to develop concept, detailed content outlines, content direction and strategies for effective contents; Produce accurate, clear, and consistent communication messages to highlight our works/ campaigns via different communications channels (Websites, Facebook, publications, events, etc.); Constantly update and develop content tactics/ key assets based on deep research and current trends; Writing, editing, and distributing content, including publications, press releases, website content, email marketing content, creative content and other marketing material that communicates the campaign's activities; Coordinating with graphic designers/agencies; developing communication materials; Contacting and coordinating with digital/ social media partners. Working from brief to final execution.



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Public Relations Intern

  • Nov 2020 - Feb 2021

  Distribute in planning integrated communication campaigns Support in incident/crisis management as required Track and clip all news related to specific clients, especially alert negative news Work on translation (Vietnamese - English and vice versa) Support in managing KOLs (celebraties, hot bloggers, influencers, etc.) Compose and develop PR contents: Facebook status, direction, content outline, PR articles, etc. Prepare logistic materials of events, media trips and other kinds of similar activities Client: SABECO, Moet Hennessy, Ariston, Booking.com, VisitSingapore



Grant Thornton Vietnam

• Vietnam
• Accounting
• 200 - 300 Employee

• Business Development Assistant

  • Oct 2020 - Nov 2020

  Research information about the market, clients, and industry.Coordinate with responsible person from other division to collect information for weekly, monthly report.Arrangement meetings within the team and clients.Assist in organization of events internally and/or externally.Assist in conducting the Client Satisfaction Survey, PE Survey.Perform other admin tasks as assigned by the immediate supervisor or Director.

• Marketing Communications Intern

  • Jul 2020 - Oct 2020

  Leverage the brand name on digital channels such as Facebook, Linkedin and YoutubeAssist in release of publication and press releaseHandle administrative reporting, report flow and internal communicationsSupport the logistics for firm events (conferences, seminars, receptions and exhibitions); production of promotional items; email marketing



Topica Edtech Group

• Vietnam
• E-Learning Providers
• 700 & Above Employee

• Supporter of Communication English Subject

  • Oct 2019 - Apr 2020

  Delivering lessons to improve students' communicating skills Assigning activities to facilitate students' consolidation of learning material Assisting lead teachers with translation, monitoring and assisting students during lessons Delivering lessons to improve students' communicating skills Assigning activities to facilitate students' consolidation of learning material Assisting lead teachers with translation, monitoring and assisting students during lessons



Vaasan ammattikorkeakoulu VAMK University of Applied Sciences

• Finland
• Higher Education
• 100 - 200 Employee

• Marketing Team Member

  • Sep 2017 - Jan 2018

  Contributing to the marketing project in order to promote the degree program International Business at VAMK. Contributing to the marketing project in order to promote the degree program International Business at VAMK.