Growth Marketer

• Aug 2023 - Present

Founder

• Mar 2023 - Present

The first ever open and free knowledge source about AI applications in growth marketing. Practical step-by-step guidelines, tool reviews, marketing stats and more. #AI #GrowthMarketing #Automation Made by and for growth marketers. The first ever open and free knowledge source about AI applications in growth marketing. Practical step-by-step guidelines, tool reviews, marketing stats and more. #AI #GrowthMarketing #Automation Made by and for growth marketers.

Digital Marketing Consultant

• Dec 2022 - Aug 2023

DIGITAL MARKETING: ⚙️ Website technical and visual upgrade, CRM integration, content creation, analytical monitoring of website performance (Google Analytics). 🚀 127% increase in traffic after 1 month, where 72% comes from organic search. Bounce rate reduced to 26%. Mobile optimisation resulted in significantly improved performance of mobile webpages. 🚀 Advised on paid campaigns (Google Ads, LinkedIn Ads) with quarterly budget of 30k. 100% met target KPIs. A/B testing on principles of neuromarketing. CRM MARKETING: ⚙️ Provided development and onboarding roadmap for CRM (HubSpot) establishment for mkt & sales teams. Advised during the process. ⚙️ Developed lead scoring model, data management strategy for cross-functional teams. DIRECT MARKETING: ⚙️ Brochure development, website development, ABM target contact list, email campaign with AI copywriting. 🚀 Brochure open rate 32%, 2 new deals closed from the target audience within 1 month. Show less

Marketing Automation Specialist

• Sep 2022 - Oct 2022

⚙️ Optimize integration between external softwares with HubSpot. ⚡️Set up automation for lead gen campaign to integrate Google Search ads, LinkedIn ads and own channel. ⭐️ Research keywords for Google search ads lead gen. 👩‍🏫 Design and conduct internal marketing & sales workshop to establish Mkt-2-Sales framework. 📊 Build a comprehensive report to track CVR, CPL and other important metrics for all marketing activities. ⚙️ Optimize integration between external softwares with HubSpot. ⚡️Set up automation for lead gen campaign to integrate Google Search ads, LinkedIn ads and own channel. ⭐️ Research keywords for Google search ads lead gen. 👩‍🏫 Design and conduct internal marketing & sales workshop to establish Mkt-2-Sales framework. 📊 Build a comprehensive report to track CVR, CPL and other important metrics for all marketing activities.

Marketing Coordinator

• Jan 2022 - Sep 2022

- Narrowed down to 0.18% of target contacts based on thorough Ideal Customer Profile and persona- Built target contact database for multiple clients with volume over 8000 contacts.- Built outbound B2B multi-channel brand awareness campaigns with avr. CTR 1.2%- Manage Hubspot database with monthly marketing contact optimisation rate 12.5% (full automation)- Design smart multi-channel/ multi-purpose campaigns on Hubspot for lead generation.- SEO on-page research and implementation: within 2 months, the website got ranked for 5 target keywords, authority score increased 5%, organic traffic up to 8%.🚀 𝗟𝗲𝘁'𝘀 𝗚𝗿𝗼𝘄About Comarketers: B2B Growth Marketing platform to accelerate growth in Europe. We help companies scale fast along The Way to Grow, our battle-tested blueprint to build a predictable opportunity pipeline. Our systematic 3-staged approach strengthens your foundation with a winning value proposition. Generates demand with campaigns and content across multiple channels. Helps to grow anywhere with a scalable infrastructure. We train you how to apply it, collaborate with you to implement it, or get it done for you entirely. Backed by a growing international community of pre-trained talent in Europe and South Africa. 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗬𝗼𝘂 𝗡𝗲𝘃𝗲𝗿 𝗚𝗿𝗼𝘄 𝗔𝗹𝗼𝗻𝗲. Show less

Marketing Associate | Trainer & Quality Analyst

• Aug 2021 - Sep 2022

- Coach and monitor a team of 6 marketing ops- Meet production quota (>90% work done in time)- Meet client deliverables' quality targets (quality sample > 95%)

Marketing Assistant

• Aug 2020 - Aug 2021

- Rebuilt website with SEO: https://www.goodhout.com/. Rank in top 3 in several keywords related to coconut wood alternatives. - Managed Hubspot database and workflows. - Managed official internal and external communication. - Produced marketing collaterals. - Rebuilt website with SEO: https://www.goodhout.com/. Rank in top 3 in several keywords related to coconut wood alternatives. - Managed Hubspot database and workflows. - Managed official internal and external communication. - Produced marketing collaterals.

Freelance Video Producer

• Aug 2019 - Dec 2020

Produce video content for social media and website. Produce video content for social media and website.

Marketing Communications Intern

• Jan 2020 - Jul 2020

As a Marketing Communication Intern, I gained experience in planning and organising internal events for the European Endoscopy affiliation of Stryker. Besides, I designed and created communication materials (brochures, videos, newsletters, event agenda) with Adobe programs for the brand and education teams. Alongside supporting internal communication, I was in charge of coordinating translation projects with the agency, bridging the requirement from the managers and legal team with the execution of the agency throughout the project. By the end of the internship, I delivered a comprehend communication advice and plan featuring "How to Utilise a Current High Level of Employee Engagement to Build an Employer Brand in Stryker Endo Europe in BeNeLux and Germany?". Show less

Student Ambassador

• Sep 2018 - Jul 2020

As a student ambassador, I share my personal experience about studying and living in The Hague to potential international students. During interactive events, apart from providing practical information about being an international student in The Netherlands, I also inspire them to choose the path of studying abroad with a storytelling approach. For example, when we had a visit of high school students from Bulgaria, I told them my personal story about my stepping out from my comfort zone to face uncertainties in an unfamiliar but full of opportunities environment and perceive those "uncertainties" as sources of daily inspiration and self-empowerment. The message I delivered through that speech was "Life would be so worth-living if everyday we wake up, being excited about the uncertainties rather than already knowing what is gonna happen". Show less

Commission Member

• Aug 2019 - Mar 2020

This position involves communication management between students and the management team of THUAS: I am in charge of communicating with potential, existing students, the managers of International department, etc. Also, together with the team, we improve a current recruitment process and establish evaluation activity in order to make right change in our system. Another responsibility I am holding is to organise and manage internal (social events for fellow students ambassadors) and external (for potential students and visitors) events. Show less

Student

• Aug 2017 - Sep 2018

I'm an international student in Netherlands. My current study is International Communication Management with minor in Business Sustainability. It is my personal concern and passion about how nowadays businesses are impacting on the wellbeing and even survival of different stakeholders. My latest projects assigned by Fairphone, Dunea, are related to developing a sustainability-driven communication policy. Both projects involved market research and targeting certain audiences, encouraging them to consume more sustainably. The detailed plan can be found below. Show less

Media Production working student

• Aug 2019 - Dec 2019

As media production working student, I was responsible for producing short movies, such as interviews with internal staff, production advertising videos, for various communication purposes. My key skills are scripting, footage taking, video editing, interviewing. As media production working student, I was responsible for producing short movies, such as interviews with internal staff, production advertising videos, for various communication purposes. My key skills are scripting, footage taking, video editing, interviewing.