Experience

MassThinker

• Think Tanks
• 1 - 100 Employee

• Innovative research partner

  • Oct 2016 - Present

  New Product & Experience Design for Real Estate, Automobile, Home Appliances Companies based on Social, Culture, Lifestyle, Technology Trend Watch ① New Product/Experience Design [2021.1-Now] High-end Apartment Product Innovation Research for Shenzhen Vanke (Project Supervisor) [2021.1-Now] Female Apartment Product Innovation Research for Shenzhen Vanke (Project Supervisor) [2020.12-Now] New BEV Product UX Innovation Research for Ford ( Trend study & Customer Insight) [2020.7-2021.1] New Generation Apartment Product Innovation Research for Shenzhen Vanke (Project Supervisor) [2020.6-2020.11] Super-capacitor Market Analysis and Industrial Production Landing Consulting(Project Manager) [2019.10-2020.1] Market Segmentation Research for Yuexiu (Project Supervisor) [2019.10-2020.1] Kitchen Appliance Product Innovation Trend Watch for Midea (Project Supervisor) [2019.10-2020.1] LFP Battery Industrial Production Landing Consulting (Project Manager) [2019.6-2019.9] Upgraded Residential Apartment Layout Innovation Research for Ningbo Vanke(Project Manager) [2019.4-2019.8] New Battery Business Model Research (Project Manager) [2018.12-2019.5] SAIC Innovation Platform Design (Project Manager) [2018.11-2018.12] LittleSwan New Washing Machine Design (Project Supervisor) [2018.7-2018.8] Children Hand Washing Device Innovation Insight (Project Manager) [2018.6-2018.8] Companion Robot for Children Market Analysis and Product Design (Project Manager) [2017.9] Business Model Research for A New Children Catoon IP Theme Hotel (Project Manager) [2017.11-2018.9] 85/90 Generation New Lifestyle Research and Residential Apartment Product Innovation (Project Manager) [2017.7-2018.4] China Telecom APP Internet Speed Monitor Development and Data Analysis (Project Manager) ② New Retail Experience Design [2019.4-2019.10] BYD “Smart Enjoyment” Sales Experience Design(Insight Part) [2017.1-2017.4] Mckinsey New Retail Trend and Experience Innovation Research (Project Manager) Show less



China UnionPay

• Financial Services
• 300 - 400 Employee

• Research Manager

  • Aug 2015 - Oct 2016

  -Provide market research suggetions to banks through mass credit card consumption data analysis; -Operate Company's Official Weichat account, and establish company's branding on credit card market research; -Provide marketing methodology training to bank customers. -My clients: I provide marketing training courses on market segmentation, new product testing, advertisement effectiveness evalutaion, and branding to over 30 banks like SPDB,CCB, JLBANK,UCCB,etc. -Provide market research suggetions to banks through mass credit card consumption data analysis; -Operate Company's Official Weichat account, and establish company's branding on credit card market research; -Provide marketing methodology training to bank customers. -My clients: I provide marketing training courses on market segmentation, new product testing, advertisement effectiveness evalutaion, and branding to over 30 banks like SPDB,CCB, JLBANK,UCCB,etc.



Ipsos

• France
• Market Research
• 700 & Above Employee

• Research Manager

  • Feb 2014 - Aug 2015

  Responsibility: -Contact with my clients to know their project needs, and take part in project bidding; Organize market research and make presentations of our research results. -My clients: Banks: HSBC, ANZ,CIB,NCBC Insurance: Aegon,Manulife Other Industries: China Eastern Airlines,Shanghai Min,Sino French, Honeywell, Godiva, Tesco Project experiences: ① Branding research: (1) 2014 ANZ brand survey and promotion effectiveness evalutaion in Shanghai Rolex Masters - Project Manager【2014.9 - 2014.12】 (2) 2014 The World Golf Championships-HSBC Champions activity effectiveness evaluation - Project Manager【2014.10 - 2014.12】 (3) China Eastern Airlines Brand Survey in US, France and Australia - Project Manager【2014.9 - 2015.2】 (4) CIB (Industrial Bank Co..,Ltd) New Brand Image and Branding Strategy Research - Project Manager 【2015.2 - 2015.7】 ② Customer Satisfaction Survey (1) HSBC: 2014 & 2015 HSBC CSI on Channels, RMs and Products - Project Manager 【2014.2 - 2015.7】 (2) Sino-French 2014 CSI Survey- Project Manager 【2014.11 - 2015.2】 ③ Market Segmetation and Customer Research (1) Aegon: Term-life insurance market segmentation - Project Manager 【2014.4 - 2014.6】 (2) Manulife: Young Family with Kids market segmentation - Project Manager 【2015.4 - 2015.7】 (3) Tesco: DM strategy research - Project Manager 【2014.8 - 2014.11】 ④ Service Improvement (1) Bank of Ningbo: VIP branch service research - Project Manager 【2015.5 - 2015.7】 (2) Shanghai Min: MSP survey - Project Manager 【2014.2 - 2014.10】 (3) Godiva: MSP survey - Project Manager 【2014.2 - 2015.2】 Show less



Progress Strategy Company, Horizontal Consulting Group

• Senior Consultant

  • Sep 2009 - Jan 2014

  Responsibility： -As Project Manager -Lead prospective and important clients' strategy research projects, project amount covers from 500,000 to 2,000,000CNY, and lead team with 2-3 junior consultants. -Projects cover areas including costumer research, brand strategy, market and district development trend, and strategic planning, etc. -Project responsibilities include client contact, project proposal writing, project management, customer in-depth interviews, focus group meeting presiding, questionnaire designing, data analysis, research reports writing and presentation. Clients include: Brilliance Auto, Haier, PICC, Besturn, FAW Group, Foton Vehicle, etc. -As vice dean of Horizon Urban Research Institute -Transfer urban development project experiences of Horizon Consulting. into knowledge, models and published papers, and provide relevant training to employees. -Give suggestions to important urban development projects in the company -Do some publicity work of Horizon Urban Research Institute -Awards: -Best Consultant in 2011(Top 4 in 400) -Best Consultant in 2010(Top 4 in 400) -Best Analysis Article Writer in 2009 -Lecturer in 2012 Qualitative Research Training Camp of Horizon Group: Topic “the construction system of Qualitative Research-- Clueology” -Lecturer in 2011 Public affair Consulting Training Camp of Horizon Group: Topic “Research Methodology in Urban Planning” Show less



Chongqing Economic Times

• Vice Dean of New Business Intelligence Institute

  • Mar 2013 - Sep 2013

  As one of the four major local newspapers and the only local financial newspaper in Chongqing, Chongqing Economic Times hopes to develop its marketing investigation and research & consultancy business. As vice dean of New Business Intelligence Institute, I was responsible for the development of this new business and report my work directly to the chief editor Mrs. Tao Weihong, who also was the dean of this institute. My achievements in this position include four parts: ① Build the team for the new business：the market investigation and research business needs to build three different teams—survey field execution team, market research team and data analysis team. I started to build a survey field executive team based on 50 interns from different colleges at first; then build the research team and data analysis team with 10 persons by retraining the serving employees and recruitment of new employees. ②Construct the core product: developed research products like Chongqing Holiday Consumption Index, Entrepreneurship Soft Environment Evaluation, Garden City Index etc. These research reports were published in Chongqing Economic Times in 4-8 pages each time. It arouses interests of entrepreneurs and government sectors and form awareness and reputation of Institute's core business and professionalism in Chongqing. ③ Develop customer resource: exploit the primitive customer resources of the Institute like Building Economy Investigation of Guanyinqiao Shopping District, etc. ④ Monitor media performances: conduct newspapers and other media monitor projects in the Media Group, Provide data and research result to support business decisions and advertising campaigns. Show less



Beijing Fdar Economic Consulting Co. Ltd

• Senior Consultant

  • Mar 2008 - Sep 2009

  -As major researcher, provides District Development Research, Economic and Industrial Planning for government for local government of different cities. -Understand the real development condition and demands from all parties through interviews of government bureaus, entrepreneurs and residents and field surveys. -Through analyses of regional economics, industrial economics, etc, point out regional development direction. -Make regional development strategy through benchmark research and investigation research. -Write regional development research report and planning. Show less



China Business Journal

• Intern Business Reporter

  • Jul 2007 - Dec 2007

  Interview and write news and reports about new industry policies' impact on markets and enterprises -Interview and write news and reports about new industry policies' impact on markets and enterprises -Interview and write reports about new business models. -Interview focused figures in economics field, write in-depth reports. Interview and write news and reports about new industry policies' impact on markets and enterprises -Interview and write news and reports about new industry policies' impact on markets and enterprises -Interview and write reports about new business models. -Interview focused figures in economics field, write in-depth reports.