Experience

Sinocare Inc.

• China
• Biotechnology Research
• 1 - 100 Employee

• Senior Branding Specialist

  • Jan 2021 - Present

  - Planning major marketing campaigns, such as Sinocare named high-speed railway promotion campaign, the series of branding events of Sinocare’s 20th Anniversary, the CNY (Chinese New Year) Campaign, etc. - Taking the role of the bilingual (English & Mandarin) host for multiple major events, such as strategic new product release press conference, awards ceremony, grand opening ceremony of Sinocare Healthcare Center, etc. (Relevant videos and photos will be provided upon request) - Coordinating the planning and execution of major offline and online exhibitions and trade fairs, and serving as the bilingual moderator in English and Mandarin. - Serving as the editor-in-chief of the official newsletter of the MNC in English and Chinese. Planning themes & sections, and setting the tone of designing for every issue according to business development trends and corresponding requests. - Conducting the SEO project of TRUE METRIX blood glucose meter, familiar with the mechanism of Baidu SEO and other social media marketing. - Developing global branding strategy for the corporation through market research, in order to support front-end sales. - Managing one of the official Wechat accounts of the corporation, planning topics, and creating content for each post by using digital marketing techniques. Show less



Bioshine New Zealand Limited

• Auckland City, Auckland, New Zealand

• Marketing Coordinator & Copywriter

  • Apr 2019 - May 2020

  - Writing original and creative articles and creating other formats of media content which will be posted on the brand’s social media accounts or provided to franchisers for the purpose of promoting products. This includes organizing the layout of advertising articles, editing supplementary videos, and collaborating with graphic designers to design some original pictures. - Managing the official social media accounts of the company, such as Instagram, Facebook, WeChat, and finishing daily updates by using digital marketing techniques. - Taking photos and videos for marketing events like exhibitions, retouching the pictures and editing videos. - Writing and proofreading the taglines and descriptions of products, as well as the displayed texts for advertisements and trade fairs. Participating in designing product appearances and brochures. - Doing research on new trends & technologies in digital marketing, ensuring our brand is at the forefront of the industry. Show less



MGTV.COM INTERACTIVE ENTERTAINMENT MEDIA CO., LTD

• Changsha, Hunan

• Content Operations Coordinator

  • Dec 2016 - Feb 2017

  - Promoting Hunan TV & Mango TV, which are the most influential TV Station and its media group in China, on social media platforms like Sina Weibo, YouTube, Dailymotion, Facebook and Twitter. Communicating with collaborative celebrities, and selecting pictures and videos for content creation. - Preparing business proposals through PowerPoint presentations for marketing internet TV of Hunan TV & Mango TV channels resulting in the acquisition of prospective customers. - Supporting end-to-end execution of marketing campaigns, from ideation, content creation, to distribution through a variety of online platforms. Show less