Lingfei Liu
Client Strategy Manager at AVOW- Claim this Profile
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Bio
Experience
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AVOW
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Germany
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Advertising Services
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1 - 100 Employee
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Client Strategy Manager
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Jan 2023 - Present
AVOW - We are specialists in OEM on-device user acquisition and advertising across alternative app stores. We provide brands with a unique opportunity to access untapped mobile advertising inventory at scale and invest their advertising spend across alternative channels for incremental user growth and engagement. AVOW - We are specialists in OEM on-device user acquisition and advertising across alternative app stores. We provide brands with a unique opportunity to access untapped mobile advertising inventory at scale and invest their advertising spend across alternative channels for incremental user growth and engagement.
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TikTok
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United States
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Entertainment Providers
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700 & Above Employee
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Client Solutions Manager
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May 2022 - Sep 2022
- Manage and grow relationships with e-commerce clients- Monitor and analyze campaign performance data to offer clients data-driven business insights and improve advertising offerings- Conduct regular business reviews and take a consultative, long-term approach to build productive relationship with clients- Coordinate with internal teams to ensure a smooth and successful campaign execution - Manage and grow relationships with e-commerce clients- Monitor and analyze campaign performance data to offer clients data-driven business insights and improve advertising offerings- Conduct regular business reviews and take a consultative, long-term approach to build productive relationship with clients- Coordinate with internal teams to ensure a smooth and successful campaign execution
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upyield
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Netherlands
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Advertising Services
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1 - 100 Employee
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Senior Account Manager
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Nov 2021 - Apr 2022
- Manage key accounts of various verticals in the APAC region and clients of gaming campaigns in Europe- Drive rev growth through constantly offering opportunities to publishers and optimizing campaigns to further budget increase - Manage key accounts of various verticals in the APAC region and clients of gaming campaigns in Europe- Drive rev growth through constantly offering opportunities to publishers and optimizing campaigns to further budget increase
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Media and Games Invest (MGI)
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Sweden
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Software Development
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1 - 100 Employee
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Account Manager
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Jan 2018 - Oct 2021
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ME digital
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Germany
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Technology, Information and Internet
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1 - 100 Employee
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Account-Manager
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Jun 2021 - Aug 2021
- Establish/maintain partnership with publishers/advertisersAnalyze tracked data on proprietary dashboard to detect frauds, tracking issues and to ensure the smooth running of campaigns- Facilitate ad campaigns in aspects of technical support, quality reporting, optimization tips, fraud detection, budget allocation - Establish/maintain partnership with publishers/advertisersAnalyze tracked data on proprietary dashboard to detect frauds, tracking issues and to ensure the smooth running of campaigns- Facilitate ad campaigns in aspects of technical support, quality reporting, optimization tips, fraud detection, budget allocation
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adspree media
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Germany
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Advertising Services
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1 - 100 Employee
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Account-Manager
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Jan 2020 - Jun 2021
- Build the roadmap of publishers and pushing proper campaigns to corresponding traffic partners to drive revenue growth- Maintain relationship with advertising clients through updating campaigns on the tracking platform, optimizing campaign performance based on clients’ goals/KPIs, and regular communication
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Junior Account Manager
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Oct 2018 - Dec 2019
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Affiliate Marketing intern
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Jan 2018 - Oct 2018
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MUJI Europe Holdings Limited
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United Kingdom
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Retail
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100 - 200 Employee
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Sales Assistant
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Dec 2017 - Dec 2017
- Attending to customers in Muji store- Soring out items and organizing shelves - Attending to customers in Muji store- Soring out items and organizing shelves
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COTRI China Outbound Tourism Research Institute
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Germany
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Business Consulting and Services
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1 - 100 Employee
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Marketing and PR Intern
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Aug 2017 - Oct 2017
- Collecting and analyzing marketing data at client’s requests, assisting in the preparation of market reports;- Assisting in the project of user recruitment for a tax-free shopping app in the Chinese market - Collecting and analyzing marketing data at client’s requests, assisting in the preparation of market reports;- Assisting in the project of user recruitment for a tax-free shopping app in the Chinese market
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PostElbe GmbH
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Germany
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Transportation, Logistics, Supply Chain and Storage
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Project Coordinator
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May 2016 - Apr 2017
- Liaising with the company’s Chinese affiliates and German Partners, sourcing international supply and cooperation;- Answering to the major issues with direct customers, reporting to the Product Manager the marketing requirements and problems - Liaising with the company’s Chinese affiliates and German Partners, sourcing international supply and cooperation;- Answering to the major issues with direct customers, reporting to the Product Manager the marketing requirements and problems
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eChinacities
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China
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Information Services
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1 - 100 Employee
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English Editing intern
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Mar 2012 - Jul 2012
- Collect, verify and update materials for website contents- Assist in the development of new sections on the website for tourism - Collect, verify and update materials for website contents- Assist in the development of new sections on the website for tourism
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Focus Reports
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United Kingdom
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Book and Periodical Publishing
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1 - 100 Employee
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Project Assistant and Translator
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Oct 2011 - Jan 2012
- Arrange interviews with project concerned parties and interprete for reporters in interviews- Assist in content maintenance on Focus Reports website - Arrange interviews with project concerned parties and interprete for reporters in interviews- Assist in content maintenance on Focus Reports website
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Education
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Heinrich-Heine-Universität Düsseldorf
Master of Arts - MA, Anglistik -
China University of Political Science and Law
Master of Arts - MA, Legal Linguistics