Lingfei Liu

Client Strategy Manager at AVOW
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Contact Information
us****@****om
(386) 825-5501
Location
Hamburg, Hamburg, Germany, DE

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Experience

    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Client Strategy Manager
      • Jan 2023 - Present

      AVOW - We are specialists in OEM on-device user acquisition and advertising across alternative app stores. We provide brands with a unique opportunity to access untapped mobile advertising inventory at scale and invest their advertising spend across alternative channels for incremental user growth and engagement. AVOW - We are specialists in OEM on-device user acquisition and advertising across alternative app stores. We provide brands with a unique opportunity to access untapped mobile advertising inventory at scale and invest their advertising spend across alternative channels for incremental user growth and engagement.

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Client Solutions Manager
      • May 2022 - Sep 2022

      - Manage and grow relationships with e-commerce clients- Monitor and analyze campaign performance data to offer clients data-driven business insights and improve advertising offerings- Conduct regular business reviews and take a consultative, long-term approach to build productive relationship with clients- Coordinate with internal teams to ensure a smooth and successful campaign execution - Manage and grow relationships with e-commerce clients- Monitor and analyze campaign performance data to offer clients data-driven business insights and improve advertising offerings- Conduct regular business reviews and take a consultative, long-term approach to build productive relationship with clients- Coordinate with internal teams to ensure a smooth and successful campaign execution

    • Netherlands
    • Advertising Services
    • 1 - 100 Employee
    • Senior Account Manager
      • Nov 2021 - Apr 2022

      - Manage key accounts of various verticals in the APAC region and clients of gaming campaigns in Europe- Drive rev growth through constantly offering opportunities to publishers and optimizing campaigns to further budget increase - Manage key accounts of various verticals in the APAC region and clients of gaming campaigns in Europe- Drive rev growth through constantly offering opportunities to publishers and optimizing campaigns to further budget increase

    • Sweden
    • Software Development
    • 1 - 100 Employee
    • Account Manager
      • Jan 2018 - Oct 2021

    • Germany
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Account-Manager
      • Jun 2021 - Aug 2021

      - Establish/maintain partnership with publishers/advertisersAnalyze tracked data on proprietary dashboard to detect frauds, tracking issues and to ensure the smooth running of campaigns- Facilitate ad campaigns in aspects of technical support, quality reporting, optimization tips, fraud detection, budget allocation - Establish/maintain partnership with publishers/advertisersAnalyze tracked data on proprietary dashboard to detect frauds, tracking issues and to ensure the smooth running of campaigns- Facilitate ad campaigns in aspects of technical support, quality reporting, optimization tips, fraud detection, budget allocation

    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Account-Manager
      • Jan 2020 - Jun 2021

      - Build the roadmap of publishers and pushing proper campaigns to corresponding traffic partners to drive revenue growth- Maintain relationship with advertising clients through updating campaigns on the tracking platform, optimizing campaign performance based on clients’ goals/KPIs, and regular communication

    • Junior Account Manager
      • Oct 2018 - Dec 2019

    • Affiliate Marketing intern
      • Jan 2018 - Oct 2018

    • United Kingdom
    • Retail
    • 100 - 200 Employee
    • Sales Assistant
      • Dec 2017 - Dec 2017

      - Attending to customers in Muji store- Soring out items and organizing shelves - Attending to customers in Muji store- Soring out items and organizing shelves

    • Germany
    • Business Consulting and Services
    • 1 - 100 Employee
    • Marketing and PR Intern
      • Aug 2017 - Oct 2017

      - Collecting and analyzing marketing data at client’s requests, assisting in the preparation of market reports;- Assisting in the project of user recruitment for a tax-free shopping app in the Chinese market - Collecting and analyzing marketing data at client’s requests, assisting in the preparation of market reports;- Assisting in the project of user recruitment for a tax-free shopping app in the Chinese market

    • Germany
    • Transportation, Logistics, Supply Chain and Storage
    • Project Coordinator
      • May 2016 - Apr 2017

      - Liaising with the company’s Chinese affiliates and German Partners, sourcing international supply and cooperation;- Answering to the major issues with direct customers, reporting to the Product Manager the marketing requirements and problems - Liaising with the company’s Chinese affiliates and German Partners, sourcing international supply and cooperation;- Answering to the major issues with direct customers, reporting to the Product Manager the marketing requirements and problems

    • China
    • Information Services
    • 1 - 100 Employee
    • English Editing intern
      • Mar 2012 - Jul 2012

      - Collect, verify and update materials for website contents- Assist in the development of new sections on the website for tourism - Collect, verify and update materials for website contents- Assist in the development of new sections on the website for tourism

    • United Kingdom
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Project Assistant and Translator
      • Oct 2011 - Jan 2012

      - Arrange interviews with project concerned parties and interprete for reporters in interviews- Assist in content maintenance on Focus Reports website - Arrange interviews with project concerned parties and interprete for reporters in interviews- Assist in content maintenance on Focus Reports website

Education

  • Heinrich-Heine-Universität Düsseldorf
    Master of Arts - MA, Anglistik
    2013 - 2017
  • China University of Political Science and Law
    Master of Arts - MA, Legal Linguistics
    2010 - 2013

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