Experience

SFH (Sheng Feng Hang Co., Ltd)

• Taiwan
• Beverage Manufacturing
• 1 - 100 Employee

• Assistant Marketing Manager

  • Sep 2021 - Present

  • Responsible for driving sales volume across all whisky and spirit brands by devising and executing various events to promote the sales of whiskies and spirits, including arranging product push notifications, organizing freebie events, planning whisky tasting events, and more, leading to a significant increase in the sales volume of some products by 381% or more. • Successfully hosting over 21 VIP Whisky Tasting Events, resulting in an accumulation of sales volume of approximately 5.8 million Taiwan Dollars. • Conducting staff training across 11 stores to improve their whisky knowledge and customer service skill. • Identifying new market opportunities and industry trends by using analysis tools such as similarweb, google ads and etc. Show less



WE WestEast Media Group

• Book and Periodical Publishing
• 1 - 100 Employee

• Editor in Chief

  • Oct 2020 - Jul 2021

  • Oversaw the editorial style of the magazine, ensured the consistency of the publication tone and voice. • Conducted interviews with celebrities and high-end individuals, including Sonia Sui, and expertly crafted engaging articles that resonated with the audience with 224% higher monthly traffic than previous record. • Oversaw the editorial style of the magazine, ensured the consistency of the publication tone and voice. • Conducted interviews with celebrities and high-end individuals, including Sonia Sui, and expertly crafted engaging articles that resonated with the audience with 224% higher monthly traffic than previous record.



風傳媒 Storm Media Group

• Taiwan
• Internet News
• 1 - 100 Employee

• Executive Content Producer

  • Sep 2019 - Oct 2020

  • Generated insightful reports to identify the hot topics that aligned with the target audience by utilizing Google analytics and Google Trends. Strictly applied SEO to boost the ranking of our articles on Google. Monitored up-to-date algorithm rules to maintain the site rankings. • Conducted interviews with prominent individuals and cover figures that generated significant interest among our readers. • Generated insightful reports to identify the hot topics that aligned with the target audience by utilizing Google analytics and Google Trends. Strictly applied SEO to boost the ranking of our articles on Google. Monitored up-to-date algorithm rules to maintain the site rankings. • Conducted interviews with prominent individuals and cover figures that generated significant interest among our readers.



Wine and Spirits Digest

• 台灣 台北市

• Spirits Editor

  • Apr 2018 - Aug 2019

  • Conducted interviews with industry professionals such as Richard Paterson, Brian Kingsman, Rachel Barrie, Andy Watts, Dr. Bill Lumsden, as well as several marketing directors and distilleries in Taiwan, with the exceptional communication skills and spirits expertise. • Successfully organized the Taiwan Whisky Awards Competition in 2018 and 2019, as well as the Taiwan Wine Awards Competition, demonstrating my exceptional project management skills and attention to detail. • Organized the highly successful OMAR Single Cask Taiwan Whisky Auction in 2018, by implementing the exceptional organizational and leadership skills. • Published over hundreds whisky articles, including both owned and sponsored content through communication with the respective brand partners to ensure the content consistency and quality. • Article references: https://drive.google.com/drive/folders/19hFYCvHotNUD5EZqDb-uKIV3nr67Ckzg Show less