Executive Assistant, Brand & Strategy

• Mar 2023 - Present

Director of Marketing

• Feb 2022 - Jun 2022

- Spearheaded the start-up's digital and in-person marketing campaigns to reach quarterly KPIs.- Designed social media and email marketing strategies to improve audience engagement by 2x.- Led influencer marketing from end to end, including outreach, ambassador programs, and events. - Produced PR events with high-profile influencers for partners such as Honest Beauty and Once Upon a Farm.- Oversaw paid ad production, delivery, and performance.

Director of Content

• Nov 2021 - Feb 2022

- Oversaw content production budgets, timelines, and quality control for BumoBrain, the company's online education platform.- Produced over 1,000 educational videos for preschool-aged children. (link)- Worked closely with the CEO to develop content marketing strategies and execute asset requests.- Managed the production workflow from scripting, casting, filming, and post-production with our in-house production team.

Content and Production Manager

• Feb 2021 - Nov 2021

- Led the curation of the company's daily educational content with a team of educators.- Managed the production pipeline of the company's online educational program.- Oversaw the production of daily learning videos and worksheets for kids.- Spearheaded daily quality control of the company's education materials.

Education and Curriculum Coordinator

• Aug 2020 - Jan 2021

- Coordinated complex company-wide project timelines to meet the company's product release goals.- Led a team of teachers to curate online classes and materials for the company.- Oversaw the quality control of the company's education materials.- Demonstrated excellent communication and people management skills to ensure that team members met deadlines.

Executive Assistant

• Sep 2018 - Jul 2019

- Conducted daily administrative tasks for the marketing department, including schedule meetings, answer phone calls, submit expense reports, process invoices, and coordinate travel. - Produced daily social media postings across all social media channels. - Oversaw trackers for all marketing initiatives, including press coverage, events, awards and speaking opportunities. - Drafted pitches, press releases, internal memos, as well as created monthly marketing reports to submit to the CEO. - Designed mockups for the company’s new website using Squarespace and Wix. - Kept track of both marketing and business development’s leads using Salesforce. - Coordinated logistics for studio visitors, conferences, speaking opportunities, press events, as well as various internal communication functions such as internal newsletters. Show less

International Publicity Intern

• Jan 2018 - Mar 2018

- Assisted at "Game Night" international press junket - Compiled publicity campaign highlights - Updated flight grids and hotel grids - Created monthly reports for the international publicity department - Conducted research on competitors' marketing campaigns - Participated in department meetings and assisted with daily marketing tasks - Assisted at "Game Night" international press junket - Compiled publicity campaign highlights - Updated flight grids and hotel grids - Created monthly reports for the international publicity department - Conducted research on competitors' marketing campaigns - Participated in department meetings and assisted with daily marketing tasks

PR and Marketing Intern

• Jun 2017 - Dec 2017

- Managed the company’s social media by drafting posts and scheduling content across all platforms. - Produced press lists, tracked the company’s daily media coverage, and built a social media analysis of competitors. - Assisted the department with daily PR tasks from writing press releases, pitches, to creating digital marketing materials. - Managed the company’s social media by drafting posts and scheduling content across all platforms. - Produced press lists, tracked the company’s daily media coverage, and built a social media analysis of competitors. - Assisted the department with daily PR tasks from writing press releases, pitches, to creating digital marketing materials.

Intern

• Jun 2016 - Aug 2016

- Managed the showroom’s inventory and operation and assisted stylists with pulling and returning items. - Created storyboards to contribute to branding plan for client. - Responsible for contacting the media and developing guest lists for the company’s events. - Managed the showroom’s inventory and operation and assisted stylists with pulling and returning items. - Created storyboards to contribute to branding plan for client. - Responsible for contacting the media and developing guest lists for the company’s events.

Public Relations Intern

• Jun 2015 - Aug 2015

- Created and organized celebrity proposals to present to companies like Chanel and MaxMara. - Co-managed press conferences for brands including Bulgari and Roberto Cavalii. - Helped organize and execute a pre-launch party/press conference for AllSaints’ grand opening in Taipei. - Created and organized celebrity proposals to present to companies like Chanel and MaxMara. - Co-managed press conferences for brands including Bulgari and Roberto Cavalii. - Helped organize and execute a pre-launch party/press conference for AllSaints’ grand opening in Taipei.

Public Relations Intern

• Jun 2013 - Aug 2013

- Learned about promotion and marketing of TV station and its programs. - Managed media conferences, fan meetings and drama premiers with over 100 people in attendance. - Organized and collected all internet and newspaper coverage of the 24th Golden Melody Awards (Taiwanese Grammys). - Helped manage operations backstage at 24th Golden Melody Awards and shared memory cards with different newspaper companies in attendance to ensure that the media outputs flowed successfully. - Learned about promotion and marketing of TV station and its programs. - Managed media conferences, fan meetings and drama premiers with over 100 people in attendance. - Organized and collected all internet and newspaper coverage of the 24th Golden Melody Awards (Taiwanese Grammys). - Helped manage operations backstage at 24th Golden Melody Awards and shared memory cards with different newspaper companies in attendance to ensure that the media outputs flowed successfully.

Executive Director for Fundraising Event "Walk for Wishes"

• Jun 2013 - Jul 2013

- Volunteered at Make A Wish Taiwan and received accolades from Taipei’s Mayor for organizing the first “Walk For Wishes” in Taiwan. - Assumed role as Executive Director for fundraising event “Walk For Wishes”. - Successfully raised $40,000 USD in two months time. Recruited friends and created a volunteer group for the event. - Led planning meeting every Thursday for two consecutive months. - Successfully led recruiting efforts that yielded over 1,200 participants and media coverage. Show less

Intern

• Jul 2012 - Aug 2012

- Studied “Shiatzy Chen” brand and its impact on the fashion world in both Asia and Europe. - Learned about operations, including product creation and distribution. - Rotated in between departments including designing department, production department, public relations department, and retail. - Worked in an actual Shaitzy Chen store to experience their customer service. - Studied “Shiatzy Chen” brand and its impact on the fashion world in both Asia and Europe. - Learned about operations, including product creation and distribution. - Rotated in between departments including designing department, production department, public relations department, and retail. - Worked in an actual Shaitzy Chen store to experience their customer service.

Voice Over Actor for the Chinese Version of the Movie "Bolt"

• 2008 - 2008

- Performed as voice over actress for Disney movie “Bolt”’s main girl character Penny. - Attended training on speaking skills and projecting emotions through voice. - Attended the premier and spoke in front of the media and audience, which was in total approximately 300 people. - Performed as voice over actress for Disney movie “Bolt”’s main girl character Penny. - Attended training on speaking skills and projecting emotions through voice. - Attended the premier and spoke in front of the media and audience, which was in total approximately 300 people.