Linet Mbugua

Business Development Manager at ICX Kenya
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Location
Nairobi County, Kenya, KE

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Gathua Muigai PHRi

Linet was the TEACON 2021 - Toastmasters East Africa Conference - convener. This is usually the highlight of the Toastmasters year, for members across 5 countries. I was the PR Lead, & I reported to her. I remember Linet as a shrewd leader,laser smart. She would peer into my work and propose fresh perspectives. She understood the goal and she not only managed the team towards it, but she also led. While the goals were ambitious, and timelines tight, she remained level-headed. Would definitely work with her again and again. Such a pleasure!

Chris Mbori

Linet has worked with me at Eenovators for more than 6 years now. She is very professional at what she does and very creative in coming up with innovative solutions. She has helped our company Eenovators build its brand in the energy space and tremendously improve on how Eenovators communicates its brand to its market. Linet is self driven and will always think out of the box. She is a master communicator and is great at listening and conveying her points across. Above all she is a woman of great integrity and I highly recommend her to anyone interested in working with her.

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Experience

    • Kenya
    • Business Consulting and Services
    • 1 - 100 Employee
    • Business Development Manager
      • Jun 2023 - Present

      Are you ready to revolutionize the world of customer experience in Kenya? At ICX Kenya, we are on a mission to empower CX professionals and organizations with the tools, knowledge, and connections they need to thrive. As the Business Development Manager, my primary focus is to drive strategic partnerships and membership growth for ICX Kenya. Drawing on my in-depth knowledge of the CX landscape, I collaborate with our exceptional team to design innovative membership offerings that cater to the unique needs of CX professionals in Kenya. By staying at the forefront of CX trends and best practices, I identify new opportunities to expand ICX Kenya's reach and influence. Leveraging my strong network of industry contacts, I forge powerful relationships with businesses, thought leaders, and organizations, fostering a thriving community of CX enthusiasts. At ICX Kenya, we believe in fostering a collaborative and supportive environment, where CX professionals can exchange ideas, learn from each other, and grow both personally and professionally. I am committed to cultivating an inclusive space that encourages diverse perspectives and empowers our members to drive exceptional customer experiences across various industries. Show less

    • Kenya
    • Oil and Gas
    • 1 - 100 Employee
    • Brand and Strategy Lead
      • Oct 2021 - Jun 2023

      At Eenovators, I am responsible for coordinating overall strategy and business development objectives, targets, customer relationship building, increasing brand visibility, research, product development and uptake. I am also responsible for supervision and management of the Business Development, Communication and Strategy Teams. My roles include: • Brand strategies development and execution: Coordinating the development and execution of a brand growth strategy for Eenovators and all its subsidiary companies including The Youth in Energy Empowerment Program (“YEEP”), Kawi Hub Limited, Eenova ESCO Limited and World Energy Day Foundation (“WED”). • Strategic Communications: Development of a strategic communication plan and overseeing execution of all communication activities including social media management, campaigns, events, marketing materials, etc. • Business and market intelligence analytics: Overseeing research on the energy industry trends and developing reports based on insights to guide business development and to develop industry education programmes. • Event management: Coordinating the delivery of the biggest energy event in East Africa- World Energy Day (WED) activities and sub projects – Webinar/Conference/Awards/Innovation Challenge/YEEP graduation/ Post Event Reporting • Product development: Guiding new product development, packaging, launch and growth based on market intelligence and new industry trends. • Strategic partnerships: Researching on strategic partnership development and initiating potential partnerships. • Client Relations: Overseeing customer relation activities and increasing the value for existing customers. • Business Development: Coordinating the running of the Business Development activities and planning new marketing initiatives. Show less

    • Brand Manager
      • Aug 2020 - Sep 2021

      • Developed research and customer-based brand strategies that delivered on brand growth in line with the wider business strategy. • Designed brand building activities that utilized market intelligence and consumer insights. • Developed and executed of brand communication and advertising through impactful ATL & BTL media. • Managed internal and external stakeholder relationships effectively ensuring they maximized on their respective KPI’s deliverables • Launched campaigns with a mix of brand marketing & trade marketing activities. • Spearheaded new product & packaging development alongside other marketing elements for successful take-off & sustainability. • Researched on the brand positioning, pricing matrix and analyzed potential profitability of products and campaigns. • Checked marketing copy and liaised with the design team to oversee design and production of POSM, social media graphics, campaigns, exhibitions and road shows. • Gathered and analyzed competitor intelligence data and developed activities to counteract anticipated competitor plans. • Developed internal and external category reviews including analyzing category data as well as sales data, highlighting opportunities and recommending courses of action. • Developed and implemented annual brand activation plans and channel plans with aligned category, brand, consumer and customer priorities and objectives. • Guided the production team through forecasting based on sales targets, run rates and marketing strategies. Show less

    • Nigeria
    • Professional Training and Coaching
    • Strategy Coordinator and Training Facilitator
      • Mar 2015 - Jul 2020

      • Development and implementation of effective branding, marketing, public relations, corporate communications and customer service strategies and activities for clients. • Developing and guiding implementation of branding, communications, marketing and customer service strategies for clients. • Deploying strategies to build internal customer service, brand awareness, transmit the organizations values, mission and direction and enhance engagement in internal brand ownership for clients. • Leading creative production of design and content of branding and marketing materials for clients.• Ensuring consistent deployment of the group strategy and branding standards by internal client teams.• Managing and deploying clients’ website and social media strategies.• Developing and delivering training content in the following areas: customer service and customer experience; communication; personal branding; time management; image and etiquette; negotiation and persuasion; and leadership skills. • Experience in training teams from Sanlam Kenya, Simba Corp ltd, Higher Education Loans Board (HELB), Kenya Revenue Authority (KRA), Marie Stopes Kenya, among others. Show less

    • Marketing and Admin Officer
      • Apr 2014 - Feb 2015

      1. Brand, Marketing and Customer Service Strategy Coordination, Management and Reporting• Co-ordinate activities/events and communication • Maintain updated database of clients and partners, media.• Provide support in the organization of strategy and other activities from start to finish.• Update client action plans and follow up on deliverables.• Attend meetings and compile discussion notes and reports.• Conduct market research and prepare client proposals as directed.2. General Administration • Provide overall support in the general administration of the office.• Filing of documents.• Coordinate with suppliers for their products/services quotes, negotiate and manage payments as and when required.• Track costs and receipts related to all events and activities• Coordinate meetings as required and prepare reports.• Update work status sheet on a weekly basis.• Maintain accurate administrative and financial records.• Maintain the LifeSkills diary.3. Communication• Implement LifeSkills communication strategy in consultation.• Liaise with partners for the preparation of communication materials both print and electronic. • Proactively manage the availability of information in appropriate communication channels such as emails, websites and social media portals.4. Training FacilitationFacilitating organizational training sessions with a focus on customer service, communication and leadership training. Show less

    • Kenya
    • Transportation, Logistics, Supply Chain and Storage
    • 100 - 200 Employee
    • Brand and Communication Intern
      • Apr 2012 - Jul 2012

Education

  • University of Nairobi
    Msc in Marketing, Marketing Research
  • Moi University
    Bachelor of Science (B.Sc.), Communication and Pulic Relations
  • Moi Girls High School, Eldoret

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