Lindy Frank DeFazio (she/her)

Head Of Strategy at Proof
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA

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Experience

    • Canada
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Head Of Strategy
      • Oct 2021 - Present

  • Lindy Frank Communications
    • Toronto, Canada Area
    • Marketing Communications Strategy Consultant
      • Sep 2012 - Oct 2021

      Clients include: University of Alberta University Relations, University of Alberta Alumni Association, Mover, GCI Canada, Ketchum Canada, Top Shelf PR Services include: • Creative ideation • Brand strategy and brief development • Research and insights • Brand building and I.D. • Led brainstorming and strategy sessions • Event planning and oversight • Presentation development • New business pitch development Clients include: University of Alberta University Relations, University of Alberta Alumni Association, Mover, GCI Canada, Ketchum Canada, Top Shelf PR Services include: • Creative ideation • Brand strategy and brief development • Research and insights • Brand building and I.D. • Led brainstorming and strategy sessions • Event planning and oversight • Presentation development • New business pitch development

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Vice President, Strategy
      • May 2017 - Feb 2021

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Senior Account Director
      • Jan 2016 - Apr 2017

      Clients include Sleeman Breweries, Orangetheory Fitness, Package Apparel Ltd, Sinai Health System, Bank of Montreal Clients include Sleeman Breweries, Orangetheory Fitness, Package Apparel Ltd, Sinai Health System, Bank of Montreal

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Vice President, Creative Director
      • Mar 2008 - Aug 2012

      Clients included: Best Buy Canada, Johnson & Johnson, InterContinental Hotel Group, RONA Inc., Rdio, Campbell Company of Canada. Creative contributions also included: McDonald's Canada, RBC, Florida Department of Citrus, General Motors. Clients included: Best Buy Canada, Johnson & Johnson, InterContinental Hotel Group, RONA Inc., Rdio, Campbell Company of Canada. Creative contributions also included: McDonald's Canada, RBC, Florida Department of Citrus, General Motors.

    • Canada
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Director
      • Apr 2004 - Feb 2008

      Responsible for a number of clients including Diageo PLC (Smirnoff, Johnnie Walker, Crown Royal, Tanqueray, Jose Cuervo); Kruger Products (Cashmere Bathroom Tissue, SpongeTowels, Scotties) Responsible for a number of clients including Diageo PLC (Smirnoff, Johnnie Walker, Crown Royal, Tanqueray, Jose Cuervo); Kruger Products (Cashmere Bathroom Tissue, SpongeTowels, Scotties)

Education

  • Humber College
    Post-Grad Certificate, Public Relations
  • University of Guelph
    Bachelor of Science (B.Sc.), Environmental Toxicology

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