Lindy Frank DeFazio (she/her)
Head Of Strategy at Proof- Claim this Profile
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Bio
Experience
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Proof Strategies
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Canada
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Public Relations and Communications Services
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1 - 100 Employee
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Head Of Strategy
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Oct 2021 - Present
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Lindy Frank Communications
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Toronto, Canada Area
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Marketing Communications Strategy Consultant
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Sep 2012 - Oct 2021
Clients include: University of Alberta University Relations, University of Alberta Alumni Association, Mover, GCI Canada, Ketchum Canada, Top Shelf PR Services include: • Creative ideation • Brand strategy and brief development • Research and insights • Brand building and I.D. • Led brainstorming and strategy sessions • Event planning and oversight • Presentation development • New business pitch development Clients include: University of Alberta University Relations, University of Alberta Alumni Association, Mover, GCI Canada, Ketchum Canada, Top Shelf PR Services include: • Creative ideation • Brand strategy and brief development • Research and insights • Brand building and I.D. • Led brainstorming and strategy sessions • Event planning and oversight • Presentation development • New business pitch development
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Mint
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Canada
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Advertising Services
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1 - 100 Employee
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Vice President, Strategy
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May 2017 - Feb 2021
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Kwittken
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Account Director
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Jan 2016 - Apr 2017
Clients include Sleeman Breweries, Orangetheory Fitness, Package Apparel Ltd, Sinai Health System, Bank of Montreal Clients include Sleeman Breweries, Orangetheory Fitness, Package Apparel Ltd, Sinai Health System, Bank of Montreal
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Weber Shandwick
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Vice President, Creative Director
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Mar 2008 - Aug 2012
Clients included: Best Buy Canada, Johnson & Johnson, InterContinental Hotel Group, RONA Inc., Rdio, Campbell Company of Canada. Creative contributions also included: McDonald's Canada, RBC, Florida Department of Citrus, General Motors. Clients included: Best Buy Canada, Johnson & Johnson, InterContinental Hotel Group, RONA Inc., Rdio, Campbell Company of Canada. Creative contributions also included: McDonald's Canada, RBC, Florida Department of Citrus, General Motors.
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Strategic Objectives
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Canada
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Public Relations and Communications Services
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1 - 100 Employee
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Director
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Apr 2004 - Feb 2008
Responsible for a number of clients including Diageo PLC (Smirnoff, Johnnie Walker, Crown Royal, Tanqueray, Jose Cuervo); Kruger Products (Cashmere Bathroom Tissue, SpongeTowels, Scotties) Responsible for a number of clients including Diageo PLC (Smirnoff, Johnnie Walker, Crown Royal, Tanqueray, Jose Cuervo); Kruger Products (Cashmere Bathroom Tissue, SpongeTowels, Scotties)
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Education
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Humber College
Post-Grad Certificate, Public Relations -
University of Guelph
Bachelor of Science (B.Sc.), Environmental Toxicology