Experience

Lindsey McCaffrey Communications: Writer, Editor, Content Strategist

• Canada
• Writing and Editing
• 1 - 100 Employee

• • 2007 - Present

  ✅ Over 20 years, I have created THOUSANDS of pieces of strategic written content for HUNDREDS of organizations across government, B2B, B2C and non-profit in Canada, the US, and UK. ✅ Subject matter including defence and security, R&D / innovation, IT, advocacy, public affairs and social issues, healthcare and medical services, business and economic development, education and training, public administration and policy, governmental programs, financial services, real estate, construction and trades ✅ Clients including Microsoft (US), Internet Society Foundation (international), Global Affairs Canada, Canadian Food Inspection Agency, Public Services and Procurement Canada, National ResearchCouncil Canada, Health Canada, Canadian Blood Services, Canadian Medical Association, Royal Canadian Mint, and University of Ottawa Heart Institute Foundation Show less

• • 1999 - Present

  While most of my freelance writing is dedicated to clients, I have been an occasional article contributor (as a ghostwriter and bylined author) to media publications including:✅ Inc.com, PRDaily.com, Globe and Mail, IT Business Edge, Municipal World, Canadian Government Executive, Canadian Rental Services Magazine, Glass Canada, TheCMOClub.com, Wings Magazine, Fenestration Review, and Canadian Consulting Engineering



General Dynamics Mission Systems–Canada

• Canada
• Defense and Space Manufacturing
• 700 & Above Employee

• Communications Advisor

  • Dec 2021 - Dec 2022

  ✅ Producing international content while collaborating across multiple companies, to execute strategic messages and build brand recognition in support of the company’s marcomm goals ✅ Developing & consistently refining Canadian and UK social media strategies ✅ Creating and publishing compelling content, images and video across multiple channels including corporate websites, social media, and intranet ✅ Using scheduling, monitoring and evaluation tools to inform continuous improvement against set targets across all activities ✅ Identifying promotional opportunities for a busy editorial calendar ✅ Shooting still imagery & video for external & internal channels Show less



EyeVero Marketing Communications Group

• Director of Communications & Chief Content Officer / Writer / Editor

  • Nov 2020 - Dec 2021

  ✅ Strategic marketing-communications, lead writer and editor for IT clients based across Canada and the US ✅ Developing messaging and writing web content, ebooks, guides, landing pages, data sheets, case studies, articles and blog posts ✅ Strategic marketing-communications, lead writer and editor for IT clients based across Canada and the US ✅ Developing messaging and writing web content, ebooks, guides, landing pages, data sheets, case studies, articles and blog posts



Canadian Blood Services

• Canada
• Non-profit Organizations
• 700 & Above Employee

• C-Suite / Executive Writer and Communications Strategist

  • Apr 2004 - Nov 2019

  Ongoing contract and freelance work on behalf of the CEO's Office, and the Communications and Public Affairs division of Canada's national blood service. Most recent achievements include: ✅ Providing Canada-wide marcomms advisory services to the CEO, C-suite executive & Board of Directors ✅ Serving as one of two corporate speechwriters for CEO, executive team and Board chair ✅ Brand Ambassador program management, writing and promoting 70+ volunteer employees through individual intranet summaries/bios As an Internal/External Communications Specialist from 2004-08, I also was responsible for: ✅ Coordinating logistics for multiple national gala events ✅ Strategic content development for intranet and external websites, with audiences including the public at large, patients, donors, would-be and lapsed donors, colleagues, and the greater medical and research communities ✅ Speechwriting for CEO, executive leadership and Board chair ✅ Communication support and key messaging development on policy decisions and government relations activities Show less



The CMO Club

• United States
• Advertising Services
• 1 - 100 Employee

• Writer / Editor and Content Strategist

  • Nov 2017 - May 2018

  ✅ Strategic digital content creation & editing for membership organization representing Chief Marketing Officers of the world's top brands ✅ Collaborating with senior marketing executives globally, Club members, designers, colleagues ✅ Strategic digital content creation & editing for membership organization representing Chief Marketing Officers of the world's top brands ✅ Collaborating with senior marketing executives globally, Club members, designers, colleagues



Used.ca

• Canada
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Specialist / Spokesperson

  • Jul 2012 - Feb 2013

  ✅ Coordinating logistics, setting up information booths and attending trade shows, student orientations, and philanthropic events ✅ Consistently building and managing social media outreach, stakeholder and media relations ✅ Coordinating logistics, setting up information booths and attending trade shows, student orientations, and philanthropic events ✅ Consistently building and managing social media outreach, stakeholder and media relations



MD Financial Management | Gestion financière MD

• Canada
• Financial Services
• 700 & Above Employee

• Manager, Communications and Social Media

  • Oct 2010 - Jul 2012

  ✅ Managing effective cross-departmental client/employee relations ✅ Advising executive leadership on communications issues and methods ✅ Developing and implementing outreach plans and writing communications materials and strategic social media posts ✅ Managing effective cross-departmental client/employee relations ✅ Advising executive leadership on communications issues and methods ✅ Developing and implementing outreach plans and writing communications materials and strategic social media posts



Canadian Council on Learning

• Non-profit Organizations
• 1 - 100 Employee

• Communications Specialist

  • Apr 2008 - Mar 2010

  ✅ Writing about research related to Canadian education and lifelong learning, ensuring accuracy and consistency in academics' reporting ✅ Editing and project management of internal and external communications including reports and media relations materials ✅ Preparing and executing on Canada-wide external communications plans for each major report release / launch ✅ Writing about research related to Canadian education and lifelong learning, ensuring accuracy and consistency in academics' reporting ✅ Editing and project management of internal and external communications including reports and media relations materials ✅ Preparing and executing on Canada-wide external communications plans for each major report release / launch



High Road

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Media / Public Relations Consultant

  • Aug 2002 - Jan 2004

  ✅ Developing and implementing media campaigns & PR strategies for a wide range of IT firms ✅ Writing pitches, case studies, and submissions for speaking opportunities ✅ Setting up interviews & creating speaking notes for key spokespeople representing each client ✅ Developing and implementing media campaigns & PR strategies for a wide range of IT firms ✅ Writing pitches, case studies, and submissions for speaking opportunities ✅ Setting up interviews & creating speaking notes for key spokespeople representing each client



Aon

• United Kingdom
• Financial Services
• 700 & Above Employee

• Communications Consultant and Writer

  • Apr 2001 - Mar 2002

  ✅ Providing communications advice & developing communications campaign collateral on behalf of senior HR professionals across multiple industries ✅ Providing communications advice & developing communications campaign collateral on behalf of senior HR professionals across multiple industries